In a crowded market of cybersecurity solutions, we must be clear about what sets SonicWall apart, and how we create unique value for our managed service providers, partner community and customers.
SonicWall is a partner-centric, platform-enabled cybersecurity company that supports a community of users to take a more informed and relentless approach to cybersecurity.
Here’s how we break down our positioning statement, piece by piece
Partner-centric: Our managed service provider partners and partner community play a key role in not only selling products, but offering cybersecurity services for always-on management and response.
Platform-enabled: The SonicPlatform is a flexible cybersecurity platform designed to protect modern businesses where they work, from the endpoint to the local network, to the cloud edge. It can be delivered as a managed service backed by a 24x7x365 team of cybersecurity professionals and can be managed efficiently from a single integrated interface.
Cybersecurity company: Today, we are no longer just a firewall vendor. While firewalls remain the backbone of a healthy security approach, SonicWall now delivers robust, all-encompassing cybersecurity solutions through a broad, integrated offering from the cloud to the endpoint.
Community of users: Our end users are allies in stopping cybersecurity threats. That’s why we invest in their education (through SonicWall University), interactions (through SonicWall Community), and support. This helps create a community that is always working to identify and remediate cyberthreats of all kinds.
A more informed, active approach to cybersecurity: We’re helping our partners and customers move beyond the set-it-and-forget-it firewall box to always-on security, a necessary adaptation to the realities of today’s remote work.
Key outcomes
EVOLVING OUR IDENTITY: We are leveraging SonicWall’s strong, existing market position to establish authority in new segments of cybersecurity. Our brand positioning will steward the transition from firewall vendor to platform security company focused on managed service provider partners.
GROWING OUR OFFERING: Our integrated, diverse platform should help find solutions our customers need to stay safe.
EXPANDING OUR PARTNERS BASE: Our existing partners are the lifeline of our business, and we will reach out to new managed service providers to increase their cybersecurity options.
STRENGTHENING CONNECTIONS: SonicWall aims to create positive, affirmative responses among users by increasing our relevance to their business performance.
Our promise
This is our rallying call—to inspire end users and activate our network to minimize cyberthreats together. The cyber threat never stops growing, and yet, we’re confident we’ll win. We’re confident because we have advanced, cost-effective cybersecurity solutions built on superior threat intelligence. But even more so, we’re confident because we’re not alone.
Our network of partners, some of whom have been with us for 30 years, continues to grow. These are the men and women who protect every possible business in every possible way – from network to access, from cloud to end-point. Yes, we are confident, because we have countless allies in businesses around the world that make cybersecurity a priority – inspiring others to follow. That’s why in the face of a growing cybersecurity threat, we are confident. Because there will always be more of us.
Brand perspective & brand story
What precipitated the SonicWall evolution?
The rise of work from anywhere. Threat actors are expanding their means of exploiting modern productivity. This ever-growing threat landscape demands that we rethink how cybersecurity is delivered and managed for our partners.
We can’t only think about the capabilities of technology—the people using and delivering it must also remain a leading consideration. That’s why we’ve made a strategic shift to a partner-centric, platform-enabled strategy.
No more silos.
No more blind spots.
Real-time threat awareness.
Act fast on what matters.
Through SonicWall’s network of 17,000+ partners, we deliver frictionless cybersecurity services to end users, enabled by our advanced, cost-effective solutions and technologies. The result? Security that is always on and always ahead, with enhanced management enabled through a single view with consistent connection to end users.
Follow SonicWall on
Comments