MarTech Stage

Andy Lark is a globally awarded leader and entrepreneur with significant experience of building the world’s technology, online and consumer businesses. He has built one of the most successful SaaS start-ups into a global software powerhouse; launched apps used by millions every day; lead the transformation of Australia’s most vibrant financial services brand; and, built one of the largest eCommerce sites in the world. Today he is a highly sought-after speaker, futurist and consultant on brand, marketing, digital and customer experience.

He has held multiple C-Suite roles – and worked with leading brands – including, Air New Zealand, Commonwealth Bank, Dell, Emirates Team New Zealand, Foxtel, Southwest Airlines, Foxtel, and Xero. Today Andy chairs Group Lark – a global consultancy driving brand and digital transformations for the world’s leading countries and enterprises. He is a non-executive director of Mercury Energy. He has held directorships with Argent Networks, No8 Ventures, Endace Systems, Simple (chair), SLI Systems, and Fronde. He and invests in and advises numerous start-ups.

Andy is regularly rated in the Top 100 CMOs and digital leaders globally; writes one of the leading marketing blogs – The Daily Lark; and recently co-authored NYTimes and Amazon best-seller, Augmented – cited by China’s President Xi Jinping as recommended reading on Artificial Intelligence.

Recognized for taking on the challenges others shy away from. Garrihy has spent his career helping some of the world’s largest technology brands to transform their marketing efforts whilst delivering brand and sales growth.

Passionate about communication, creativity, technological innovation & commercially driven marketing, he believes these are the critical foundations to any successful marketing organization.

Andrew is currently the Global Chief Brand Officer, at Huawei Technologies Consumer business. Prior to joining Huawei, he gained over 15 years of marketing experience with international brands such as Qualcomm, Samsung and Vodafone.

Tesla’s Augmented Reality / Virtual Reality group founder, leading the company to examine spatial technology for solving some of it’s toughest challenges across its motor and energy businesses. Tyler Lindell is an AR/VR industry staple. By bringing together the hottest news in AR/VR, he is recognized as a Top 50 People to Follow in VR. The founder of ASDF’s TylerLindell.com and host of the “Executive’s Guide” Podcast, found on iTunes, showing people how to start their own AR/VR department demonstrates Tyler’s broad reach across the industry.

Working with international hyperloop company, rLoop, to build an AR interface for remote operators and to create a pod for the SpaceX Hyperloop Competition, Chief Product Officer at Scanta, XR Ignite Accelerator Mentor, and Founding Member of AR Cloud – Tyler Lindell is pulling every lever to help the AR/VR space progress forward at an unprecedented rate.

Tyler works directly with some of the most important AR/VR brands to lead and influence their respective markets.

Alexandra Galviz was the former Head of Training and Development for a Foreign Exchange broker by the time she was 24 years old. Finding herself a round peg in a square hole she spent time learning what her values, passions and skills were. Unable to find a role that aligned with all the above, Alex decided to create her own portfolio career.

She has been named LinkedIn Top Voice for the UK for the last two years running, making her in the top most influential content creators on LinkedIn. She has since went onto work with the likes of Shell, Deloitte, BP and Microsoft.

She is also the co-founder of a global movement called #LinkedInLocal that has grown to 80 countries, in over 600 cities and reached over 100,000 members. A hashtag campaign that started with the intention of encouraging people to get offline and meet the people behind the profile for informal networking that is now the longest and largest running campaign on LinkedIn.

Multi-award winning entrepreneur, Gavin Bell really knows his onions when it comes to Facebook ads.

Not only is he a leading Facebook advertising consultant, but he’s also a renowned vlogger with millions of views.

Gavin helps brands across the world to utilise Facebook in a way that not only builds their audience, but turns that attention into revenue. His work has been featured on the likes of Virgin.com, Huffington Post, Entrepreneur on Fire, KissMetrics and Social Media Examiner.

Gareth Morlais (@digitalst) has been a digital storyteller since 2001 when he was part of the internationally recognised team which established the award-winning BBC Capture Wales digital storytelling project in Cardiff, Wales. Begun before YouTube existed, BBC Digital Storytelling helped citizens tell their own true stories, using their own media archives. Gareth is currently a director of the Breaking Barriers Community Arts digital storytelling project.

Over the past 15 years, Carole’s global track record has led her to manage brands and teams in the USA, Belgium, Germany, Canada and lately in the Netherlands. Carole can be regarded as a serial intrapreneur, who comes into companies and creates departments which did not exist before, may it be Digital, e-Commerce and more lately Mobile/Software sub-division within the TomTom Consumer Division. Indeed she has been responsible multiple times for defining & implementing brand strategies, product launches and e-Commerce and mobile platforms (from scratch) to help achieve brand and growth targets, build credibility and reach amongst the target audience.

Janelle is the Marketing Manager at Crobox, an Amsterdam-based Customer Intelligence solution that combines consumer psychology with AI to deliver actionable insights. At Crobox, she manages the marketing team and defines the brand direction and strategy, translating it into bitesize cross-department projects. Her analytical yet empathetic perspective helps translate the complicated, and often intimidating, elements of data analysis into digestible actions for online retail professionals.

Throughout her career, she has used her background in psychology to make marketing efforts more engaging and relevant. Customer centricity is a vital part of her approach, from leveraging data insights to improve the customer experience to creating stories that are just as entertaining as they are educational. It’s within this scope that she helps entrepreneurs and small businesses future-proof brand strategies.

Shallu Behar-Sheehan is an accomplished international marketer with over 25 years’ experience in creating and delivering integrated strategic revenue generating marketing initiatives globally.

Acknowledged as one of the Top 20 Women in Tech by B2B Marketing and one of the 100 Most Influential B2B Technology Marketers in Europe by the prominent online tech community Hot Topics, Shallu has helped technology organizations significantly raise their brand profile in highly competitive environments.

As an innovative and award winning leader, Shallu has a strong track record of spearheading industry leading campaigns against aggressive business targets, which deliver timely and impactful returns on investment.

Joeri Van den Bergh is co-founder, managing partner and NextGen expert at InSites Consulting, a global ‘new generation’ research agency with offices in New York, London, Rotterdam, Sydney, Ghent, Timisoara, Düsseldorf, Johannesburg, Paris, Manchester and Singapore. He has extensive experience of all aspects of branding, marketing and advertising to kids, teens and young adults. His clients include global customers such as eBay, Coca-Cola, Spotify, Danone, Red Bull, IKEA, Heineken, Converse, Nestlé, AXA and Unilever for whom he has provided research and advice on how to target the youth market.

He is an awarded global thought leader and marketing author on the impact of Millennials and Generation Z on marketing and business. His best-selling marketing book How Cool Brands Stay Hot: Branding to Generation Y and Z has been awarded several times (a.o. The American Marketing Association Berry-AMA Book Prize).

Visit www.howcoolbrandsstayhot.com for more information.

Co-founder and Head of Innovation & New Ventures at Standing on Giants – transforming the way businesses communicate with customers

Arguably the leading expert in the burgeoning world of community management, Vincent Boon (a member of the founding team behind the disruptive telecoms company, giffgaff set up in 2009), has been using his attentions and talents at Standing on Giants to create online communities that bring companies and their customers closer together. In the modern world, unrivalled customer experience lies at the heart of every strong brand. Companies who collaborate effectively with their customers can transform everything from customer service, sales, marketing, product development and more.

At Standing on Giants he has developed a revolutionary community-driven business model that combines technology, people and processes. And helped brands all around the globe become more customer-centric, creating collaborative communities with bold businesses like Airbnb, Movistar, Check-a-Trade, and O2.

Bommy is an experienced, strategic thinker who helps companies navigate the digital age and transform business performance. She is a strong leader driving change in today’s exponential environment with a focus on medtech, innovation and connected health technologies.

Bommy was part of a pioneering team that brought digital journalism to the International Herald Tribune in 2003. Since 2011, she has been working with startups bringing disruptive health solutions to the market. She has recently been appointed as Chief Marketing Officer at HiNounou, an innovative health tech company on a mission to empower the world’s silver generation to live longer, healthier and happier, at home, while bringing greater peace of mind to their families.

Des has worked in the world of advertising for over 18 years. He is currently the Global Head of Client Development for iProspect and is responsible for leading our client approach to both new and existing clients. Prior to joining iProspect he has had experience across various markets, having had local, global and regional roles within Europe, APAC and LATAM. He also has a depth of experience having worked in media and creative agencies as well having been a client when he began his career.

He was the Head of Planning in Hong Kong for Isobar, and then moved to Miami as the Head of Strategy, LATAM for Mindshare. In the last few years he has been living in London and was the Global Head of New Business for Mindshare.

Des was named in Campaign Magazine APAC’s 40 under 40, 2013, and is now finally 40.

Lara has 10 years of experience in the Marketing industry and is passionate about how products can drive solutions for brands, and people. Lara has been with LinkedIn for over 4 years working with marketers, agencies and partners, helping them unlock their potential as both users and clients of LinkedIn, driving personal and professional goals.

Marketers also benefit from Lara’s experience at Microsoft and Skype, where she managed advertising and creative campaigns, as well as, tested new product offerings.

Gioni is Accenture Interactive Martech Innovation Lead for ICEG. He has almost 20 years of experience in the Information Technology industry, mainly focused on Digital Marketing, Web Content Management and e-Commerce, working in international and complex environments on projects for multinational companies. Within his team he is working on MarTech and ADTech solutions and scouting for innovative technologies.

Juraj studied economics and business policy at the University of Economics in Prague. At the beginning of his career, he worked as marketing and product development manager and helped with building 2 leader digital banks in Czech Republic and Slovakia. Then he benefited from his experience and moved to e-commerce industry, where he’s currently working as a Sales Manager for CEE in Exponea, one of the fastest growing SaaS company in Europe. His main focus are 3 e-commerce verticals – fashion, travel and online retail, where together with his team, they obtained many success stories with market e-commerce leaders.

Through single customer view and advanced analytics, Exponea delivers personalized consistent message, at the right time, through various digital channels to every customer, for creating and maintaining long-term relationship – which is also philosophy of Exponea with its clients as well.

Thorsten Koch studied business administration, mainly focussed on computer science and operations research, in Marburg. Subsequently he held positions as Sales Manager for groupware systems at debis Systemhaus in Aachen (later T-Systems), was director of IT at Venture Park in Berlin (Pixelpark subsidiary) and worked as Head of Product Development at the inform consult AG in Cologne.

In 2006, Thorsten came to Postini and played a significant role in establishing the Central European market. With the acquisition of Postini by Google in 2007, his area of responsibility was extended to the distribution of Google for Work business solutions. As a Senior Solutions Engineer, Thorsten supported Google’s largest customers and from regulated industries in EMEA to grow their business using Google for Work. Since 2017 Thorsten is building and heading the Customer Engineering team for Google Cloud in Central Eastern Europe which covers 30 countries.

Dario Mancini is Country Manager for Waze, the Google-owned free social navigation app with over 120 million monthly users worldwide. He joined Waze in October 2017 having previously shown his expertise in Google being Head of Industry from 2012 to 2017 of Tech&Telco IT area.

Dario Mancini began his career holding various positions in Lexmar and British Telecom before joining Google in 2007 signing online partnership in various countries such as Ireland, Poland, Brazil and Argentina. He was born in 1976 and earned a degree in Literature.

Meaningfully bridging brands and customers by building authentic relationships that the customers can enjoy seamlessly across channels – this is what Carmen believes to be critical for the long term success of a company, and it can only be achieved by wisely using the right marketing technology to innovate and create value.

With over 10 years marketing experience in B2B and B2C markets from various industries, such as banking, energy, customer research and private healthcare, Carmen Barleanu is passionate about customer experience and digital transformation and the foundation that can make or break them, which is the sync between the marketing and business strategies, objectives and resources.