GoTech World - Agenda: The Full Schedule of the Two Days Event

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Bert Martin Ohnemüller

High Performance Business Coach

Bert Martin Ohnemüller is a high performance business coach, sought-after speaker and author.

He has three decades of experience in leadership, marketing, and communication under his belt.

In his work, he combines the knowledge gained from brain research, evolutionary biology, and positive psychology with the subjects of leadership, communication, and inspiration with the goal of helping people to discover their “best self“ and uniting them with their true emotional strength in mind.

Most recently, he published Mehr Erfolg am Point of Sale and Neues Denken. Neues Handeln. As a lecturer of neuromerchandising® and leadership, he shares his experiences at the Steinbeis-Hochschule in Berlin, the Hochschule Furtwangen University, the American University of Iraq, as well as the Institute for Marketing and Communication in Wiesbaden (IMK).

Bert is married and a father of four.

The future of business is not only digital, but also human. How to make 2020 your best year

Where

Main Stage

When

3 Oct - 12:45-13:15

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„The biology of loyalty”

Successful brands don’t sell products, they use an evolutionary filter. Insights from neuroscience, evolutionary biology and positive psychology, combined with more than three decades of practical experience will lift your performance to a new level.

Takeaways:

Better understand ourselves and other human beings
Unlock our full potential in order to achieve
better results in sales and profitability
Insights in becoming great (Self)leaders, successful communicators and inspirational role models

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Arthur Keleti

Cyber-secret futurist, founder of ITBN, Executive Producer of SIGHT: Extended

Arthur Keleti, cyber-secret futurist, is widely respected around the world as an expert on cybersecurity, and a visionary in his field. He is the founder of the long-running East-European cybersecurity grand conf-expo ITBN. Arthur is also the President and founder of the Voluntary Cyber Defence Collaboration, and he works for T-Systems Hungary as IT Security Strategist since 1999. He is the author of “The Imperfect Secret” a book on cyber-secrets, and the future of AI-based privacy. He is also an Executive Producer of the movie SIGHT: Extended a stunning, Augmented Reality themed Sci-Fi thriller in the making.

TRUE ☑︎ FALSE – the cyberlaw of contradiction and the future of cyber-secrets plus a pinch of AI to taste.

Where

Security Stage

When

2 Oct - 17:00-17:30

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Logic tells us that contradictory propositions cannot both be right. This law has new principles in cyberspace, where true might be false, where what you see is not always what you get and where the person you are talking to could be a group of people or even a robot.

Facebook now tries to guess how much of the news you are reading is not faked, and cybersecurity companies talk about “zero trust” technologies suggesting that even the traffic of an internal network and the identity of its users cannot be trusted anymore, not even a tiny bit.

In this presentation, we will touch the haunting questions of

• how sensitive information put into a context bubble become cyber-secrets,
• why our “digital immune system” does not work, or even exists,
• will there be any sense left for humans to trust in “data land,”
• what role of AI will play in keeping our secrets in cyberspace,
• what the future of the complicated Menage a Troi with humans, privacy, and technology will look like.

Bonus track: a brief introduction to how ITBN.global is planning to change the future of cybersecurity events in CEE

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Bommy Lee

CMO

Bommy is an experienced, strategic thinker who helps companies navigate the digital age and transform business performance. She is a strong leader driving change in today’s exponential environment with a focus on medtech, innovation and connected health technologies.

Bommy was part of a pioneering team that brought digital journalism to the International Herald Tribune in 2003. Since 2011, she has been working with startups bringing disruptive health solutions to the market. She has recently been appointed as Chief Marketing Officer at HiNounou, an innovative health tech company on a mission to empower the world’s silver generation to live longer, healthier and happier, at home, while bringing greater peace of mind to their families.

Lessons from The Startup World: How to Create a Powerful, Customer-Centric Digital Marketing Strategy on a Shoestring Budget

Where

MarTech Stage

When

2 Oct - 17:30-18:00

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Gain an in-depth understanding of the fundamental steps that are central to any successful marketing strategy. Learn from a practical approach with concrete examples and case studies that will enable you to bring new tactics and tools immediately to your own organization.

Takeaways:

Creating customer personas
Choosing the right mix of channels
Building a content machine

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Marco Ramilli

Founder & CEO Yoroi

Marco has been working with US Government and collaborating closely with the University of California, Davis on new security paradigms. During 2009 he has been working at NIST, Maryland where he improved the Voluntary Voting System Guidelines (VVSG) standard.

He collaborates with different national and international public and private agencies. Marco co-founded Yoroi believing in a human-centric cyber defense approach which took him to build Yoroi Cyber Security Defence Center.

Machine Learning To Improve Cybersecurity. Would it be the definitive solution?

Where

Security Stage

When

3 Oct - 16:15-17:00

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During this session we will go through how machine learning (ML) is helping on cybersecurity. We will provide practical examples on how ML “weaponize” modern cybersecurity solutions and we will check their current limitations by exploring the most common ML Attacks.

The continuously raising up of complexity in the digital era makes cybersecurity harder and harder, we will provide real examples on attack scenarios and how machine learning would help a human analyst to empower detection.

Three Takeaways:

How Machine Learning Helps Cybersecurity
Common Attacks on Machine Learning
Complexity needs humans. Humans cannot scale-up. Machine learning + Humans do the difference

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Jakub Olek

Government Relations Director, Lime Eastern Europe, Middle East and Africa

Jakub Olek is a communications strategist with over 10 years’ experience of working with new technology and financial companies on government relations, public policy, corporate communications and regulatory affairs.

As Senior Government Relations Director for Lime – the scooter sharing company – he leads market entry and governmental affairs at central and local level in Eastern European countries and Russia. He has successfully led the launch of Lime in seven cities and secured its first to market position as well as introduced Lime to unique partnerships opportunities with cities across the region.

In previous roles, Jakub served as policy and public affairs regional lead for Ofo and Santander Group. With several years in consulting business he also gained an international business development experience while working in Guangzhou, China and Bangalore, India.

Jakub is a corporate lawyer by training, and a graduate of the Warsaw University.

Shaping Cities with Urban Tech and the Wonder of Mobility

Where

Main Stage

When

2 Oct - 17:15-17:45

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For the first time in human history, over 75% of the European population live in cities and it is expected to grow to 80% by 2050. With that growth, we all have experienced the same problems: congestion, pollution, lack of space, increasing anonymity and inequality, as well as poor infrastructure. What we can do to tackle these challenges? How tech can help? Are we ready for the innovation in our daily commute? Let’s talk cities of the future!

Takeaways:

How to stay sustainable with hardware at scale and relations with cities?
How e-scooter can shape the mobility environment in city?
What “”excellence”” means in the fastest growing startup in the world?

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Janelle de Weerd

Marketing Manager

Janelle is the Marketing Manager at Crobox, an Amsterdam-based Customer Intelligence solution that combines consumer psychology with AI to deliver actionable insights. At Crobox, she manages the marketing team and defines the brand direction and strategy, translating it into bitesize cross-department projects. Her analytical yet empathetic perspective helps translate the complicated, and often intimidating, elements of data analysis into digestible actions for online retail professionals.

Throughout her career, she has used her background in psychology to make marketing efforts more engaging and relevant. Customer centricity is a vital part of her approach, from leveraging data insights to improve the customer experience to creating stories that are just as entertaining as they are educational. It’s within this scope that she helps entrepreneurs and small businesses future-proof brand strategies.

Beat the Buzz: Discovering actionable insights for retail

Where

MarTech Stage

When

2 Oct - 17:00-17:30

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Buzz words have taken over the retail industry. Everywhere you look you see “omnichannel”, “data mining”, “e-tailer”. But what’s left underneath all this tech jargon? And how the heck can you dig through it to get to its core of straightforward actions for your marketing, merchandising, or brand strategy? In this talk, you’ll be taken on a journey from the dawn of eCommerce to the cusp of marketing technology today. We’ll get to the core of what separates the leaders from the laggards and give you the knowledge you need to turn your data into actionable insights.

Main takeaways:

Understand how the eCommerce sphere has transformed into what we see today
Learn the skillset you need to turn data into actionable insights that are actually relevant for your omnichannel strategy
Get inspired with various examples of how Crobox has turned insights into strategy

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Kaj Hagros

Managing Partner

Kaj is a managing partner of venture capital firm Redstone Nordics. Earlier, Kaj worked as the president & chief executive officer at Nasdaq-Helsinki traded Tecnotree, as chief operating officer of FOX Mobile, part of NewsCorp and as the head of strategy and business development at Nokia Networks. Kaj is one of the founders of Prodeko Ventures and chairman of several growth companies such as Heltti, Hibox and Inderes and chairman of the board of Aalto University Alumni Network.

Co-founder of 8 companies, lived in 8 countries, served 30+ boards, executed 50+ startup investments in digital media, health and fintech domains. M.Sc. (eng) in industrial management from Aalto University & Trium MBA from New York University Leonard N. Stern School of Business, London School of Economics and HEC Paris.

Startups and Corporations – Creating Win-Win Partnerships

Where

Main Stage

When

3 Oct - 16:45-17:15

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Startups should experiment various go-to-market strategies. One alternative is to collaborate with an established corporation and seek to access their distribution channels. Startup collaboration is increasingly important for large corporations too from innovation, learning and renewal viewpoints. Disrupt or become disrupted. Kaj Hagros, partner for VC firm Redstone explains the various open innovation mechanisms, the goals and drivers for corporate venture capital investing, and the dos and don’ts of industrial investors.

Takeaways:

Paving the way for fruitful partnerships
Driving corporate innovation and renewal
Providing credibility and distribution channels to startups.

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Steven Rymell

Head of Technology

Steve Rymell joined Airbus (then known as EADS) in 2000, having held many roles within the IT & Security organisations of several well-known UK companies from the Automobile sector to Fast Moving Consumer Goods.

He started at Airbus as IT & Security strategist within the satellites division and was appointed as Chief Information Officer in 2003, at which time he made the move from the UK to Germany.

In Jan 2007, he took a Director post within the UK Foreign and Commonwealth Office (FCO), ensuring cyber defence and security solutions to protect all overseas based parts of the UK government.
He returned to Airbus, and Germany, in April 2011 and made the logical move to the CyberSecurity organisation. Since then Steven has been part of the executive team, shaping the development of the organisation through 8 years of constant growth.

Today, his 38 years of experience are focused on leading our Cyber Technology Strategy, choosing cyber technologies, and developing cyber capabilities for the future.

Are smart factories harder to secure than IT?

Where

Security Stage

When

2 Oct - 16:30-17:00

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The session would focus on:
• Context and principles
• A look at the threats
• How to address supply chain security
• A look at personal data sharing
• Attacker approach and the dangers of using standard tools
• A look at the vulnerabilities and approaches for detection of attacks

Key takeaways:
• Security adds value, even without known threats
• The hidden consequences of using industry standard security tools
• Is OT harder to attack than IT

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Tyler Lindell

Founder of Tesla's AR/VR group and TylerLindell.com

Tesla’s Augmented Reality / Virtual Reality group founder, leading the company to examine spatial technology for solving some of it’s toughest challenges across its motor and energy businesses. Tyler Lindell is an AR/VR industry staple. By bringing together the hottest news in AR/VR, he is recognized as a Top 50 People to Follow in VR. The founder of ASDF’s TylerLindell.com and host of the “Executive’s Guide” Podcast, found on iTunes, showing people how to start their own AR/VR department demonstrates Tyler’s broad reach across the industry.

Working with international hyperloop company, rLoop, to build an AR interface for remote operators and to create a pod for the SpaceX Hyperloop Competition, Chief Product Officer at Scanta, XR Ignite Accelerator Mentor, and Founding Member of AR Cloud – Tyler Lindell is pulling every lever to help the AR/VR space progress forward at an unprecedented rate.

Tyler works directly with some of the most important AR/VR brands to lead and influence their respective markets.

Top marketing strategies with Augmented and Virtual Reality

Where

MarTech Stage

When

3 Oct - 16:45-17:30

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This session is about how well-known brands are using AR/VR for building brand awareness and connecting at a deeper level with their audience. Augmented and Virtual reality technology is allowing us to create experiences that impact us and allow us to connect on levels we’ve never seen before.

I’ll share with you some of the top AR/VR marketing strategies being used today by some of the leading brands, what makes these strategies and implementations so great, and how you can get started with using AR/VR in your marketing strategy right away.

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Thorsten Koch

Solutions Engineering Manager CEE | Google Cloud EMEA

Thorsten Koch studied business administration, mainly focussed on computer science and operations research, in Marburg. Subsequently he held positions as Sales Manager for groupware systems at debis Systemhaus in Aachen (later T-Systems), was director of IT at Venture Park in Berlin (Pixelpark subsidiary) and worked as Head of Product Development at the inform consult AG in Cologne.

In 2006, Thorsten came to Postini and played a significant role in establishing the Central European market. With the acquisition of Postini by Google in 2007, his area of responsibility was extended to the distribution of Google for Work business solutions. As a Senior Solutions Engineer, Thorsten supported Google’s largest customers and from regulated industries in EMEA to grow their business using Google for Work. Since 2017 Thorsten is building and heading the Customer Engineering team for Google Cloud in Central Eastern Europe which covers 30 countries.

Personalization at scale powered by Google Cloud: Why personalization in Marketing at scale needs to be powered by elastic and scalable platforms

Where

MarTech Stage

When

3 Oct - 16:00-16:45

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Marketing personalization has become an immutable part of the marketing strategy for digital natives and for traditional companies. It requires a tremendous amount of data to be computed and analyzed within a very short period of time. This is where it matters to make the right decision to contract with the right vendors who have the ability to scale (up and down quickly) for a maximum value.

Takeaways:

Marketing automation and personalization at scale create fine customer experience and increasing customer lifetime value
Powerful infrastructure is the main driver for personalized communication at scale.
Look for an easy to work with and scaling partner to be successful.

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Juraj Jurášek

Business Development Manager CEE

Juraj studied economics and business policy at the University of Economics in Prague. At the beginning of his career, he worked as marketing and product development manager and helped with building 2 leader digital banks in Czech Republic and Slovakia. Then he benefited from his experience and moved to e-commerce industry, where he’s currently working as a Sales Manager for CEE in Exponea, one of the fastest growing SaaS company in Europe. His main focus are 3 e-commerce verticals – fashion, travel and online retail, where together with his team, they obtained many success stories with market e-commerce leaders.

Through single customer view and advanced analytics, Exponea delivers personalized consistent message, at the right time, through various digital channels to every customer, for creating and maintaining long-term relationship – which is also philosophy of Exponea with its clients as well.

Personalization at scale powered by Google Cloud: Why personalization in Marketing at scale needs to be powered by elastic and scalable platforms

Where

MarTech Stage

When

3 Oct - 16:00-16:45

Register now

Marketing personalization has become an immutable part of the marketing strategy for digital natives and for traditional companies. It requires a tremendous amount of data to be computed and analyzed within a very short period of time. This is where it matters to make the right decision to contract with the right vendors who have the ability to scale (up and down quickly) for a maximum value.

Takeaways:

Marketing automation and personalization at scale create fine customer experience and increasing customer lifetime value
Powerful infrastructure is the main driver for personalized communication at scale.
Look for an easy to work with and scaling partner to be successful.

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Maria Pocovi

CEO and founder

Maria Pocovi is CEO and founder of Emotion Research LAB, a computer vision company which explores how machines understand human emotions. Since 2014 the company has provided facial emotion recognition algorithms with on-line and on-premises solutions for real-time applications.

Maria is passionate about human-technology interaction and the process of bringing new applications to the market which help companies empower emotional sensing on devices to prepare brands to provide the next generation of services, products and experiences to their customers.

Guest speaker “Artificial Intelligence: Cloud and Edge Implementations” Oxford University and MBA, IESE Business School University of Navarra (Barcelona, Spain)

Unlocking Users Emotions. How AI is helping Business to know more about their Customers.

Where

Main Stage

When

2 Oct - 16:45-17:15

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Emotional Technology is an exciting area for brands to obtained unfiltered and unbiased feedback from their customers. The technology is based on deep learning and computer vision and allows, with a simple web cam, track in real-time consumer emotional responses. But around this tech there is a lot of questions: what happens with the privacy law?, Companies are really using this technology?, Can I obtain valuable data?.

Be ready for a market trend forecasted by 40B dollars by 2021 and discover how facial coding is becoming a critical part of customer centricity culture.

Takeaways:

Overview of the current emotional technology market
What is happen with the privacy law?
Use cases of emotion technology apply to business strategy.

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Idan Fisher

Director

An experienced adviser for companies on market entry, innovation scouting and growth strategies, Idan has worked with some of Israel’s most innovative early-stage startups in the fields of AI, computer vision and cyber security. With a prior focus on Smart Cities, Idan recently became Director of the UK Israel Tech Hub.

Based at the British Embassy in Tel Aviv, the Hub drives economic growth by establishing tech partnerships that have helped boost the UK economy by as much as £1 billion since it was launched in 2011.

As the Director of the Hub, Idan is using strategic skills and creativity to enable British companies to access Israel’s tech cluster and further develop projects such as smart cities and smart industries, incorporating AI, Computer vision, IoT and other emerging tech to address problems, add value and map future directions in the fields of education, healthcare, communications, transportation, energy and others.

Smart Cities – Smart Business?

Where

Main Stage

When

3 Oct - 16:15-16:45

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An insight into how emerging technology such as AI, 5G and IoT coupled with the right business mechanisms can drive and shape the smart city revolution across the globe. A new urban paradigm is emerging – a connected, interoperable and most crucially, sustainable city. As smart city use cases come alive and century-old rigid sectors begin to converge, will big corporate learn to adapt?

A look at:

future urban mobility
decentralized energy markets
new business models and those in a position to profit.

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Desmond Bateman

Global Head of Client Development

Des has worked in the world of advertising for over 18 years. He is currently the Global Head of Client Development for iProspect and is responsible for leading our client approach to both new and existing clients. Prior to joining iProspect he has had experience across various markets, having had local, global and regional roles within Europe, APAC and LATAM. He also has a depth of experience having worked in media and creative agencies as well having been a client when he began his career.

He was the Head of Planning in Hong Kong for Isobar, and then moved to Miami as the Head of Strategy, LATAM for Mindshare. In the last few years he has been living in London and was the Global Head of New Business for Mindshare.

Des was named in Campaign Magazine APAC’s 40 under 40, 2013, and is now finally 40.

Give the People What they Want: How iProspect understands intent to create data driven experiences in media

Where

MarTech Stage

When

2 Oct - 16:00-16:30

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This session is all about AND rather than OR. We shouldn’t have to choose, we should be thinking about today’s performance as well as building for next year. Desmond will share some use cases and case studies on how brands are making use of big data sets to uncover new insights driving better performance and better creativity, by better understanding and activating against real people. He’ll also cover some of the new working models that bring different skillsets together in positive ways.

Takeaways:

• Generating insights from big data
• Driving creativity through big data
• Forming new teams to get the most out of data for strategy

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Rodrigo Díaz Concha

Chief Software Architect, Microsoft Regional Director & MVP

Rodrigo Díaz Concha is a Microsoft Regional Director, and for 11 consecutive times he has been recognized as a Microsoft MVP, currently in both Developer Technologies and Microsoft Azure categories. He is a Carnegie Mellon® Software Engineering Institute Certified Software Architecture Professional, Scrum Alliance Certified ScrumMaster, MCSD, MCTS, MCPD, MCP and LinkedIn Learning Author.

Author of “Aplicaciones de Negocio con Silverlight 5” (Business Applications with Silverlight 5), the very first book about Silverlight 5 in Spanish language and “Xamarin.Forms en Acción: Aplicaciones de negocio” (Xamarin.Forms in action: Business applications), the very first book about Xamarin.Forms in Spanish language.

With more than 20 years of experience, he has architected international award-winner software solutions. As Chief Software Architect at Lumed, he builds digital health and telemedicine solutions focused on transforming people’s lives. Also, he is a frequent speaker at Microsoft and non-Microsoft events all over Latin America, USA and Europe.

Serverless Microservices with Azure Service Fabric Mesh

Where

.NET Stage

When

3 Oct - 16:30-17:30

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Azure Service Fabric is the underlying technology that powers core Azure infrastructure and PaaS services like Azure Cosmos DB, Azure SQL Database, Dynamics 365, and others. While having the opportunity to be able to run your microservices in a resilient and robust platform like Azure Service Fabric, it is not always a straightforward task, since you have to configure and manage the clusters yourself. For developers, this means understanding a lot of networking and hardware concepts. Enter Serverless: with this kind of architectures, you can build solutions that take advantage of cloud computing concepts, by reducing costs and increasing productivity without managing virtual machines, storage, or networking.

In this session, you will learn what is Azure Service Fabric Mesh: the Serverless flavor of Azure Service Fabric, why it is more important than ever to have this kind of platform and how can you adopt it in your projects.

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Emir Arslanagic

Regional A&C Head for SEE and Turkey

Emir’s 25 years of work has been balanced between engineering, consulting and account management, and travel. During that time, he did business in over 20 countries. At the beginning, engineering work was focused on protecting at that time second-biggest Internet Backbone, AS 3561, while an advisory board member at multiple startups he helped define and formalize engineering requirements for different security solutions.
Middle part of his career was focused on providing technical solution for complex ICT projects in CEE working for T-Systems.

Last 4+ years Emir is working for Qualys where his passion is to develop strategies which help CIOs and CISO.s of large enterprises and Government agencies to bring security to the new level. He has worked with hundreds of clients across government, retail, banking, insurance, and others to improve their IT visibility, security and compliance posture.

Importance of Unified View for All: IT, Security and Compliance

Where

Security Stage

When

2 Oct - 15:45-16:15

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Unifying IT, Security and Compliance data in a single-pane-of-glass-view with 2-second visibility across on-premises, endpoints, cloud(s), containers, web apps, API, mobile and OT/IoT environments it is fundamental need of any business interested in secure and uninterrupted growth and long prosperity.

People who achieved visibility Across Enterprise reports following side effects:

Knowing what’s on your global hybrid-IT environment
Providing a single source of truth for all your teams
Better decision making using enriched data
Improving your security and compliance posture
Getting that promotion, they always wanted

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Oresztesz Margaritisz

Lead Software Engineer

Oresztész is working at EPAM Systems with approximately 13 years of professional experience. 5 years ago he was promoted to a lead software engineer. Since then he mainly focuses on mentoring & coaching other developers, building and forming software development teams and practicing agile & lean methodologies. During his professional career, he worked in a wide variety of projects from R&D, product development to software maintenance. Both at small start-ups and large enterprises. Within the brief 5 years of his leading career, he had the chance to work with around 50 people with different personality, skillset, and preferences.

Being agile with modern Java

Where

Java Stage

When

2 Oct - 17:15-18:00

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The Java development ecosystem changed a lot during the past 10 years. A lot of new technologies are available nowadays. But it’s not self-explanatory how to integrate them together to form a powerful development environment. In this session we will go through some of the typical modern technologies and tools and investigate how to maximize their effectiveness to gain as much agility as possible.

Agenda

* Revisiting Agile values and XP practices
* Picking the right quality attributes & metrics for maximizing
* Modern version of the XP feedback cycle
* How to use certain technologies and practices properly in Java
* Hotswaps
* Containers
* Generators
* Continuous testing
* Living documentation
* Pipeline as code

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Andy Lark

Marketing & Digital Leader. Entrepreneur. Amazon best-selling author. Speaker & Coach.

Andy Lark is a globally awarded leader and entrepreneur with significant experience of building the world’s technology, online and consumer businesses. He has built one of the most successful SaaS start-ups into a global software powerhouse; launched apps used by millions every day; lead the transformation of Australia’s most vibrant financial services brand; and, built one of the largest eCommerce sites in the world. Today he is a highly sought-after speaker, futurist and consultant on brand, marketing, digital and customer experience.

He has held multiple C-Suite roles – and worked with leading brands – including, Air New Zealand, Commonwealth Bank, Dell, Emirates Team New Zealand, Foxtel, Southwest Airlines, Foxtel, and Xero. Today Andy chairs Group Lark – a global consultancy driving brand and digital transformations for the world’s leading countries and enterprises. He is a non-executive director of Mercury Energy. He has held directorships with Argent Networks, No8 Ventures, Endace Systems, Simple (chair), SLI Systems, and Fronde. He and invests in and advises numerous start-ups.

Andy is regularly rated in the Top 100 CMOs and digital leaders globally; writes one of the leading marketing blogs – The Daily Lark; and recently co-authored NYTimes and Amazon best-seller, Augmented – cited by China’s President Xi Jinping as recommended reading on Artificial Intelligence.

The Rise of the Soul Machines

Where

Main Stage

When

2 Oct - 15:30-16:15

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For decades the computer-to-human interface hasn’t shifted. Our interactions are mired in text interaction, clicks, digital puppets, and “dumb” conversations. Now, the power of artificial general intelligence; advances in neuroscience, and advanced animation have started to infuse machines with a soul.

Powered by digital brains, a new interface is emerging that will change forever how we interact with machines. Digital employees, agents and celebrities are being born that will change forever the way we communicate and engage. See how – from phones and tablets to screens in cars to traditional desktop – leading companies have already begun laying the foundation for the next revolution in computing.

Takeaways:

1. Soul Machines will reshape you engage, interact and transact with consumers, employees and stakeholders
2. Where and how to apply Soul Machines in your business
3. Leading businesses are deploying Soul Machines today to out-innovate competitors and scale like never before

Change or Die

Where

MarTech Stage

When

2 Oct - 11:00-11:45

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A keynote that opens the aperture on the promise and potential of brands and marketing.

Would you change if your life depended on it? How will you lead your businesses through change in the face of unprecedented disruption? How will you “Uberfy” and “Amazon” your business to future-proof growth? What’s an ‘Nth Power’? How can you lead innovation by deploying more makers than managers? How can you out-innovate and out-brand the competition using moments of doubt, desire and dissatisfaction?

These are just a few of the questions that will be answered in an entertaining and enlightening keynote by Andy Lark – a multi-award-winning marketer; an entrepreneur who has built billion-dollar brands; and innovator who has taught thousands of people how to secure an advantage in the post-digital economy.

Learn and understand:
1. New techniques for architecting brands, products and experiences
2. How Martech can move beyond funnels and mass email to be an engine of growth for your business
3. Why the fundamentals of marketing need to be modernized to accelerate advantage

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Bolocan Ovidiu-Cristian

Head of SEO Department

The Head of SEO Department @SEO Cupcake in the last 5 years with over 8 years of experience in the SEO industry from Romania.

Beat Google: Optimize the micro-moments for macro-success

Where

Digital & E-commerce Stage

When

2 Oct - 17:00-17:30

Register now

Do you want to know how to beat Google and to understand the customer journey well?

How Content Marketing will help your business to be visible in all micro-moments?

Discover those things in only 30 minutes!

Takeaways:

What means micro-moments in the search customer journey
Why you should optimize also informational keywords
Why informational keywords can give you macro-success

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Dimitrios Prodromou with Pepper Robot

Co-Founder

Dimitrios Prodromou is the founder and technical director of Humanizing Technologies GmbH, a company that consistently pursues the goal of integrating robots into everyday life in society and creating meaningful application scenarios.

Under the “FernArbeiter” brand, the portfolio is expanded to include the “Telepresence robot” Double. Together with his co-founder Tim Schuster, the team comprises 14 clever and bright minds in three locations in Germany and Austria.

The company is one of the leading software and solution provider for Pepper, the most advanced humanoid robot (by Softbank Robotics). Their ready-to-use core software enables everybody to manage multiple robots, create content and develop use cases in no-time, everything without a single line of code. This Robot Management System drives 110+ robots, and it is considered as the biggest robotic fleet in Europe in private administration. Dimitrios Prodromou holds a master degree in Mechatronics/Robotics and is actively working since 15years in the robotic business.

Bringing Humanity into Robotics – Use Cases of an Emotional Robot

Where

Main Stage

When

3 Oct - 15:00-15:45

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Humanization of Robots – Good or Bad? Robots are already part of our daily life. The so-called social and service robots help us to orientate in supermarkets, welcome us in company entrances and assist us with our transfers in a bank’s lobby. Furthermore, we use them as tools in our homes to clean the floor or mow the lawn. Driven by AI, those physical representations of a chatbot get smarter and more advanced every day.

In this interactive speech, the keynote will focus on the core question: Humanization of Robots? – Good or Bad? And it leaves the answer to the audience. Together with Pepper, Dimitrios will present examples of human-robot-interaction and inform about the current use cases and capabilities of today’s robots.

Takeaways:

Overview of the current robotic market
Use cases of everyday robots
How to trigger human emotions with robots

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Anton Karpov

Chief Security Officer

Anton has worked in the information security industry since the beginning of the century. He began his career as a penetration tester and ISO 27002 auditor in security consultancy. He later became one of the first certified PCI DSS auditors in Russia. In 2009 Anton stepped away from security consultancy business and joined the Global Information Security team at Barclays Bank, where he was a member of the Security Assessment and Penetration Testing teams.

Anton joined Yandex in 2011 as Chief Security Officer, where he builds and manage Security department. Yandex is one of the largest internet companies in Europe, operating Russia’s most popular search engine and its most visited website. Anton is responsible for developing and leading information security strategy and risk management plans, designing security controls and processes across the company.

Human Aspects of Cybercrime: 10 Things in Cybersecurity That You Are (Probably) Doing Wrong

Where

Security Stage

When

2 Oct - 15:00-15:45

Register now

Being a practitioner in Information Security for over 15 years, Anton feels there is a certain gap between theory and practice. Quite often CISOs should just stop following common practice and ask themselves why are they doing something this certain way or another. In his talk Anton will cover such things as Information Security strategy, people management and human resources, positioning InfoSec department in organization. With each topic, he will touch on what is commonly wrong with it and how to fix it.

A further look into:

Spending budget
Using the appropriate security tools
Involving colleagues in InfoSec processes

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Shallu Behar-Sheehan

Marketing Strategist

Shallu Behar-Sheehan is an accomplished international marketer with over 25 years’ experience in creating and delivering integrated strategic revenue generating marketing initiatives globally.

Acknowledged as one of the Top 20 Women in Tech by B2B Marketing and one of the 100 Most Influential B2B Technology Marketers in Europe by the prominent online tech community Hot Topics, Shallu has helped technology organizations significantly raise their brand profile in highly competitive environments.

As an innovative and award winning leader, Shallu has a strong track record of spearheading industry leading campaigns against aggressive business targets, which deliver timely and impactful returns on investment.

Building Relationships with Results: How Customer Intimacy, Advocacy & Loyalty can be the magic behind the metric!

Where

MarTech Stage

When

2 Oct - 15:15-16:00

Register now

Explore the impact of implementing an emotional-connection-based strategy across the entire customer experience.

Do we know what this really means and what it would even look like, let alone what metrics we measure?

This session should inspire you to:
1. Explore the shift from CX to CI
2. Leverage the power of influence through customer brand advocates
3. Optimize customer engagement initiatives through delving deep into NPS

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Nicolas Frankel

Developer Advocate

Developer Advocate with 15+ years experience consulting for many different customers, in a wide range of contexts (such as telecoms, banking, insurances, large retail and public sector). Usually working on Java/Java EE and Spring technologies, but with focused interests like Rich Internet Applications, Testing, CI/CD and DevOps. Currently working for Hazelcast. Also double as a teacher in universities and higher education schools, a trainer and triples as a book author.

3 performance improvements with Hazelcast IMDG in your microservices architecture

Where

Java Stage

When

2 Oct - 16:15-17:15

Register now

While a microservices architecture is more scalable than a monolith, it has a direct hit on performance. To cope with that, one performance improvement is to set up a cache. It can be configured for database access, for REST calls or just to store session state across a cluster. In this demo-based talk, I’ll show how Hazelcast In-Memory Data Grid can help you in each one of those areas and how to configure it. Hint: it’s much easier than one would expect.

Takeaways:

• Microservices are not for everyone
• Microservices actually decrease performance but allow for horizontal scaling
• Hazelcast IMDG can with the performance hit caused by microservices (or clustered application in general)

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Gioni Gennai

Martech Innovation Lead

Gioni is Accenture Interactive Martech Innovation Lead for ICEG. He has almost 20 years of experience in the Information Technology industry, mainly focused on Digital Marketing, Web Content Management and e-Commerce, working in international and complex environments on projects for multinational companies. Within his team he is working on MarTech and ADTech solutions and scouting for innovative technologies.

Customer Experience – Do you really know everything about your customers?

Where

MarTech Stage

When

3 Oct - 15:00-15:30

Register now

In the last few years the number of data sources has grown strongly, and the trend is ongoing: according to Gartner the average US adult will own more than six smart devices by 2020. Today cross-device IDs and identity resolution is a critical need for marketing effectiveness. Find how Accenture in collaboration with Google has created a Martech Solution to solve this problem.

Takeaways:

Understand how fragmentation of data and technologies prevent brand from deliver a great Customer Experience
Learn how a centralised Data and Decision Management is necessary to orchestrate contextualised personalisation across all channels
Discover how the integration of Martech, ADtech and Cloud providing marketers a persistent, unified customer view to activate marketing initiatives.

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Jason Hart

CTO Data Protection

Double awarding-winning globally recognized expert and visionary in the World of Cyber Security, Forbes Tech Council Member, and technology leader with 20 years of experience executing team leadership in designing effective cyber and information security solutions. Jason continues to raise and educate the profile of Information Security risks and was instrumental in the introduction of the role CSO (Chief Security Officer) globally.

Jason has devoted his time to reducing and researching Cyber Risks and in-turn been the visionary in a number of the world-leading cybersecurity services and the founder of the world’s leading Cloud-Based Authentication Platform CRYPTOCard. As a former ethical hacker, Jason has used his knowledge and expertise to create technologies that ensure organizations stay one step ahead of the risks presented by ongoing advances in Cyber threats and risks.

Talented leader and collaborator with the ability and knowledge to start new businesses, maximize resources, execute strategic plans, and build or transform teams to drive innovative Cyber Security product development and delivery. With the professional experience of driving technology performance on a global scale.

Jason continues to published articles and white papers Globally and continually appears on BBC, ITV, CNN, Fox News and CNBC as well as Radio 5, Sky News and BBC World News as an expert advisor on Cyber and Information Security matters and issues. His expertise has been cited in global publications including Time, SC Magazine, InfoSec, Computing and Computer Weekly magazines and in the FT, Guardian, Times and Evening Standard and is recognized as a lead figure within the global information security industry.

Jason has held senior positions within a number of organizations, including Ernst & Young’s Information Security Assurance and Advisory Services practice, CEO of WhiteHat and Cryptocard. Clients have included NHS, Governments, as well as a large number of FTSE 100 organizations, for whom Jason has created and developed entire security frameworks as well as Information Security Assessment Methodologies. In addition, Jason regularly provides advice and guidance to Governments, Law Enforcement and Military agencies on Information Security matters globally.

Digital Transformation and what it means for Cybersecurity and the increased Risks to you

Where

Security Stage

When

3 Oct - 14:45-15:30

Register now

Digital Disruption is not a new subject but the speed of its adoption is increasing dramatically. In order to develop more efficient ways of interacting with customers and producing new services, businesses will need to build security into their digital strategies because trust will be fundamental to the success of the digital transformation revolution.

As organizations transform, security must be an integral and transparent part of the process. So what does this mean for Information Security Controls. Are we going to see disruption in the Cyber Security world?

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Sergii Ostryanko

Business Development Manager, Application Software Business Unit ABBYY

Sergii Ostryanko is a Business Development Manager at ABBYY Application Software Business Unit, currently developing markets in Poland, Turkey, Romania, Greece, Baltics and Iraq. Joined the company in 2016. Previously studied and worked in the United Kingdom and Denmark.

Accompanied educational projects in US, the UK, Australia and Canada. Sergii holds an MSc in International Management with European study from University of Exeter and is an Affiliate member of the Institute of Leadership and Management in London.

Driving Digital Transformation with AI-enabled Productivity Tools

Where

IT Ops Stage

When

3 Oct - 17:00-17:15

Register now

Digital transformation of any organization starts with the personal productivity of each employee. The time spent on routine tasks is lost time, which you paid for. AI-enabled OCR is an integral part of successful and effective productivity tools of the future.

Takeaways:

How far are the companies in their Digital Transformation Journey?
Prepare yourself for digital workplace challenges in the modern world.
ABBYY productivity tools: stairway to value.

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Ioana Cristea (Barbu)

Co-Founder & Marketing Strategist

Ioana is the Co-Founder & Marketing Strategist of KITE: the digital marketing & creativity agency, Digital Marketing Consultant and a Marketing & Corporate Communication trainer, with over 14 years experience in the marcomm industry. She has delivered, together with her agile teams, hundreds of successful national online campaigns for B2C and B2B companies, with a significant focus on the FMCG, HoReCa, health, travel and business services fields, for brands like Samsung. Dr. Oetker, Smithfield, Muller, Accor Hotels, Sixt, Goodmills, Cinemacity, etc.

The major added value that Ioana & KITE work to bring to their clients is the highly customised development of marketing & digital solutions outlined for each specific business objective: there’s uniqueness and a clever mix of marketing and technology for each brand. She is a strong believer in strategies made to measure, where the mixology of channels, tactics and technologies serves both the consumer’s lifestyle and needs and the business agenda.

The mix of services delivered by her & the team at KITE are structured in three dimensions: Marketing Strategy & Creativity, Digital Development & Technology and Content Marketing, Online Media & Advertising.

The science behind online content: marketing facts and formulas to meet your business aims

Where

Digital & E-commerce Stage

When

2 Oct - 12:45-13:15

Register now

Marketing Strategies can’t afford to be just a show of creativity, in the age of digital, crowded with content, apps, technologies and online micro-communities. The numbers in your business and the facts and trends about your audience can tell you a lot about how to build and run successful digital marketing plans. However, there are no secret formulas. Or…are there?

Mixology for consumer loyalty: user experience, content strategy and digitalisation

Where

Digital & E-commerce Stage

When

3 Oct - 16:45-17:00

Register now

Just like mixology in bartending, the perfect digital marketing combination is the result of a refined and in-depth study of the art and craft of mixing channels, tactics and resources to serve the best experience to a brand’s consumer. We’ll discover more about the ingredients, apps and skills needed to create the best cocktail to win in the brand engagement and loyalty competition.

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Justin Hendrix

Executive Director

Justin Hendrix is Executive Director of NYC Media Lab, a public-private partnership between the City’s industry and its universities to drive emerging media and technology innovation and entrepreneurship, and the founding Executive Director of RLab, a new 16,500 square foot facility including co-working labs, classrooms, studios, and more in the Brooklyn Navy Yard. RLab is the nation’s first city-funded center for research, entrepreneurship and education in virtual and augmented-reality, spatial computing and other emerging media technologies.

Previously he was Vice President, Business Development & Innovation for The Economist. He holds a BA from the College of William & Mary and an MSc in Technology Commercialization from the McCombs School of Business, University of Texas at Austin

The Rise of Synthetic Media: How Deep Learning & AI-generated Content Will Impact the Global Stream of Information.

Where

Main Stage

When

2 Oct - 14:45-15:30

Register now

Synthetic Media, or content that has been algorithmically created or modified with AI and deep learning, is saturating the digital landscape. From chatbots to voice assistants and deep fakes, many fear the blurring of the line between what is real and what is synthesized, of the spread of hoaxes and lies. But these technologies will also create new means for expression, and new tools to create art and engage people.

In this talk, NYC Media Lab and RLab Executive Director Justin Hendrix will discuss the opportunities and challenges for a new form of media at the intersection of computer generated images, video, and voice, sourcing examples from new university research, R&D, and innovation in the space. What balance will the media industry need to strike when working with AI generated content? How is Synthetic Media changing the production, consumption, and monetization of media?

Takeaways:

• Understand how the media industry is leveraging the cutting-edge design and engineering research of talented researchers and startup companies. More specifically, how organizations like NYC Media Lab and RLab are building an ecosystem that mixes education, industry, and entrepreneurship towards the goal of advancing human experience with technology.
• Understand how new forms of media and content will bring new economic trends, such as commercialization forecasts, what’s in market, and what’s to come.
• Gain a critical perspective on how AI, deep learning and synthetic media technologies are creating profound, global challenges in the decade ahead, and how we can work together to overcome them.

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Luca Bolognese

Principal Program Manager

BIO

Luca is a Program Manager in the Visual Studio Customer Success Team. His team is dedicated to making customers successful especially on DevTest Labs and .NET Core. In the past he worked on a few things in Microsoft (SQL Server, ADO.NET, LINQ, C#, F#, VS IDEs, …) and Credit Suisse London. He now lives in Xabia, Spain.

What’s new in C# 8.0

Where

.NET Stage

When

3 Oct - 15:00-16:00

Register now

Several new language features are coming to C# in the next release, included in Visual Studio 2019. Luca Bolognese will give us a quick look at how to avoid null reference exceptions with nullable reference types, how to consume and produce asynchronous streams, and much more.

Takeaways:

• Learn about all new features in C# 8.0 (nullable reference types, asynchronous streams, recursive patterns, switch expressions, ranges, default interface member implementations …)
• Learn about the history of the language
• Take a peek of possible future enhancements

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Ionut Codreanu

Producer

During his 16 years’ experience in IT, Ionut Codreanu had several roles that combine his strong technical background with his passion for people development and delivering high quality products.

Ionut is in charge of defining the vision, overseeing the development stages, evaluating the product, anticipating client’s needs and acting as a connector for the stakeholders, in the complex process of delivering a quality product in a highly competitive environment.

As a Producer for one of the most important brands in the group, Ionut is leading creative teams in a fast changing and constantly challenging environment, touching areas like Machine Learning, Automation and Cloud gaming.

He believes that having a consumer-oriented and product owner mindset is the way to achieve excellence.

The future of gaming is in the cloud

Where

IT Ops Stage

When

3 Oct - 16:30-17:00

Register now

While ”the cloud” has been around for some time, it is only recently that we’ve seen real strides in the gaming industry, impacting players worldwide. We are on the brink of truly democratizing gaming, shifting focus from the computational power of home PCs and gaming platforms toward streaming AAA games on any internet-connected hardware, regardless of its GPU or CPU performance.

Takeaways:

The current state of the industry
How cloud gaming will enrich players’ experiences
How cloud technology disrupts the industry in relation to content, gameplay and player interaction
The tech challenges behind cloud gaming
The bright future of gaming

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Eliza May Austin

CEO

Eliza is the CEO and Co-Founder of th4ts3cur1ty.company, who specialize in delivering intelligence lead adversary emulation purple teaming & the bespoke building of Security Operation Centers. Eliza is also the Founder and Director of Ladies of London Hacking Society (LLHS). LLHS is one of the largest technical cyber-security groups in Europe, and the only one of its kind in the world.

Eliza originally trained in Digital Forensics at university but fell in love with purple teaming after exploring both penetration testing and incident response. She is an advocate for accessible education, a driver of the women in cyber-security movement, she champions neurodiversity and is an international technical speaker.

Securing Docker Containers from 0 to Doable

Where

Security Stage

When

3 Oct - 14:00-14:45

Register now

All too often containerization is seen as a dev issue. Security professionals don’t have much, if any hands-on contact with docker in particular. By default, containers are pretty insecure and we’re going to walk you through an easy security audit and mitigation implementation.

Takeaways:

Just because it has ‘container’ in the name does not mean it is secure.
Running a security audit against a docker container is really simple, here is how it’s done.
By the end of this talk you will be able to confidently secure your docker container.

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Lara Ferrari Julio

Education Lead

Lara has 10 years of experience in the Marketing industry and is passionate about how products can drive solutions for brands, and people. Lara has been with LinkedIn for over 4 years working with marketers, agencies and partners, helping them unlock their potential as both users and clients of LinkedIn, driving personal and professional goals.

Marketers also benefit from Lara’s experience at Microsoft and Skype, where she managed advertising and creative campaigns, as well as, tested new product offerings.

How to activate the 3 key circles of digital trust on LinkedIn

Where

MarTech Stage

When

3 Oct - 14:15-15:00

Register now

Digital enhances the way executives engage with their audiences and express their views. Increasingly, leaders are expected to share their insights and ideas on social media, making it essential to develop an effective approach.

LinkedIn is the world’s largest professional network, with over 645 million members throughout the world. In this session, you’ll learn how to use the platform to build a digital trust advantage.

Takeaways:

Communicate with a human voice: how marketing can unlock such potential by encouraging executives and employees to share content
Grow your LinkedIn community: maximize your brand’s potential on the platform
Be present and constant: trust is earned through the consistency of performance over time. Invest in an always-on content strategy!

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Gabriel Caramis

Founder & CEO

Gabriel Caramis is the CEO and Founder of Woobble with an experience of over 10 years in Online Marketing. He launched Woobble in 2017 with the focus to solve customer problems with specific to all the web, mobile and marketing solutions.

Gabriel always makes sure, the solutions are 100% unique and meet the client’s requirements. He is self-determined and urges to provide the best solution to suit your business nature and goal.

His team of professionals will closely work with you and spot the right window for your business to attract customers. They have a wide area of knowledge in providing vital solutions and services in the areas of information technology, consulting and outsourcing in various segments of industry like advertising, education, finance, healthcare, life sciences, hotel/hospitality, media and entertainment, mobile and wireless, retail, real estate, sports and fitness, technology, non-profit and more.

His motto is “If your Business is Bread and Butter, Woobble is going to be your Jam!”

How to Plan and Create the Perfect Omnichannel Marketing Strategy

Where

Digital & E-commerce Stage

When

3 Oct - 16:30-16:45

Register now

It’s like today’s marketers have to play their own version of customer Clue. When the path to purchase can start or end at any time, in any location, on any device, it’s becoming more necessary for businesses to provide a seamless user experience across them all.

According to Google research, 90% of multiple device owners switch between an average of three per day to complete a task. Businesses that can help their customers complete those tasks when and where they won’t stand to gain a piece of the $1.8 trillion that cross-channel sales are predicted to reach this year.

That’s why, increasingly, companies are guiding their prospects and leads through the customer journey with an omnichannel strategy.

According to Google research, 90% of multiple device owners switch between an average of three per day to complete a task. Businesses that can help their customers complete those tasks when and where they won’t stand to gain a piece of the $1.8 trillion that cross-channel sales are predicted to reach this year.

That’s why, increasingly, companies are guiding their prospects and leads through the customer journey with an omnichannel strategy.

Be where your customers are!

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Alexandru Petrescu

Research & Development

My name is Alexandru Petrescu, I work as “R&D” in EXE Software, I am a university assistant, Technical Lead at MIC UPB and Country Lead MSP Romania. I am passionate about technology, especially in AI and I am proud of it, which has led to achievements such as an article published in 2019 IEEE ICCP or the certification of “Microsoft Certified: Azure AI Engineer Associate”

Combining SaaS, PaaS and IaaS for Real-time Marketing Automation at scale

Where

IT Ops Stage

When

3 Oct - 15:45-16:15

Register now

Reveal how an AI model from research laboratories can be transformed into an accessible Web API model using Azure ML studio, thus making it available to the real-world scenarios.

Takeaways:

Azure ML Insights & Tips
Walkthrough a language AI model
Trade-offs between research & real world

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Claus Risager

CEO

M.Sc., Ph.D. in Robotics & AI. 30+ years of experience with Professional Service Robots. Created one of Europe’s largest robotics innovator companies with more than 80 experts. Has given more than 250 talks about robotics around the world, incl. TED-x talks. EU reviewer, evaluator, advisor. Several awards & prizes. Dedicated to robotic entrepreneurship, innovation and business.

Blue Ocean Robotics – how technology and partnerships create a success story

Where

Main Stage

When

3 Oct - 14:15-15:00

Register now

– How the robotics industry has progressed until now and how it will progress in the next 5-10 years and beyond.
– The business model of Blue Ocean Robotics and how we managed to become a success building upon partnerships.
– Examples of some of our robots, including the award winning UVD robot that saves lives in hospitals every day.

Takeaways:

1. Unique business model in the robotics industry.
2. Partnerships are essential to create successful products and solutions.
3. Robotics industry is growing rapidly and opens up lots of opportunities for all.

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Vincent Boon

Head of Innovation & New Ventures

BIO

Co-founder and Head of Innovation & New Ventures at Standing on Giants – transforming the way businesses communicate with customers

Arguably the leading expert in the burgeoning world of community management, Vincent Boon (a member of the founding team behind the disruptive telecoms company, giffgaff set up in 2009), has been using his attentions and talents at Standing on Giants to create online communities that bring companies and their customers closer together. In the modern world, unrivalled customer experience lies at the heart of every strong brand. Companies who collaborate effectively with their customers can transform everything from customer service, sales, marketing, product development and more.

At Standing on Giants he has developed a revolutionary community-driven business model that combines technology, people and processes. And helped brands all around the globe become more customer-centric, creating collaborative communities with bold businesses like Airbnb, Movistar, Check-a-Trade, and O2.

Online Community collaboration is the future of business

Where

MarTech Stage

When

2 Oct - 13:30-14:15

Register now

Businesses around the world are starting to wake up to the power of customer collaboration. Vincent Boon, Founding Team at giffgaff and CoFounder at Standing on Giants, takes you through the concept of brand-owned communities and the vast opportunities they can open up for a business. He’ll take you through the story behind how giffgaff was created and will teach you the fundamental principles he uses to create these amazing communities all over the world for the likes of Telefonica, Airbnb, Fujitsu, and many more.

Takeaways:

Understanding how customer collaboration will be key to future proofing your business
A blue print to taking cost out and getting value in
Clear examples of how customers create innovation

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Jason Yim

CEO and Executive Creative Director

Jason Yim is the CEO and Executive Creative Director of Trigger – The Mixed Reality Agency with offices in Los Angeles and Aarhus, Denmark. He has creatively led over 150,000 hours of development in mixed reality, including as a Snap Lens Studio Partner, showcase developer for Vuforia and Google, and as an early developer for Magic Leap.

Jason’s recent high-profile work incorporates mixed reality in marketing (Star Wars: The Last Jedi), product development (Hotwheels – Augmoto), location-based experiences (Fish Designer for LEGO House) and Enterprise tools (AR Design Evaluation tool for Honda), all of which demonstrates the wide spectrum of use cases for mixed reality across all industries.

In 2015, Jason returned to his childhood home to speak at TEDx Hong Kong on “Computer Vision Bringing Toys to Life” Additionally, Jason has 4 assigned Patents in AR/MR with several more pending.

Jason was also featured in Apple’s first TV show: Planet of the Apps and won two LA Auto Show Design Challenges back-to-back with his partners at Honda Advanced Design.

LEGO, SPIDER-MAN, THE NBA – CONSUMER XR

Where

Main Stage

When

2 Oct - 13:00-13:45

Register now

A broad overview of the XR industry landscape that will quickly drill down into hard-earned insights from 150,000 hours of XR development. Attendees will learn about the pros and cons of XR implementation across various platforms from Social AR, like Snap, Facebook and Instagram, and how they compare to dedicated AR apps or LBE solutions. Project case studies from high-profile XR campaigns like Spider-man Far From Home, Toy Story 4, The NBA, The NHL, The LEGO Museum etc will help illustrate common challenges and solutions.

Three Takeaways
• WHY AND HOW TO USE AR? – Strategy behind an XR campaign
• WHAT CAN YOU DO IN XR? – Implementation options: Social AR, Web AR, AR Apps and Modules, Location Based Experiences
• WHERE IS XR GOING? – Latest trends and emerging technologies that are affecting the XR industry

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Cristian Ionita

Digital Transformation Manager

Cristian is currently the Digital Transformation Manager in Vodafone Group.

His responsibilities include agile transformation and software automation in Vodafone.

Prior to this he involved in strategic transformation projects including predictive analytics and machine learning.
He also graduated an MBA at Maastricht School of Management.

Vodafone Digital Transformation

Where

IT Ops Stage

When

3 Oct - 16:15-16:30

Register now

In this section I will present the strategy Vodafone has on the Digital Transformation Journey.

Takeaways:

Robots vs Orchestrators vs Intelligent Automation
Machine learning role
Agile Model used
Jobs future transformation

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Maarten Balliauw

Developer Advocate, MVP

BIO

Maarten Balliauw loves building web and cloud apps. His main interests are in .NET web technologies, C#, Microsoft Azure and application performance. He is Developer Advocate at JetBrains, and formerly founded MyGet. He’s an ASP Insider and former Microsoft MVP.

Maarten is a frequent speaker at various national and international events and organizes Azure User Group events in Belgium. In his free time, he brews his own beer. Maarten’s blog can be found at https://blog.maartenballiauw.be.

Indexing and searching NuGet.org with Azure Functions and Search

Where

.NET Stage

When

3 Oct - 14:00-15:00

Register now

Which NuGet package was that type in again? In this session, let’s build a “reverse package search” that helps finding the correct NuGet package based on a public type.

Together, we will create a highly-scalable serverless search engine using Azure Functions and Azure Search that performs 3 tasks: listening for new packages on NuGet.org (using a custom binding), indexing packages in a distributed way, and exposing an API that accepts queries and gives our clients the best result. Expect lots of live coding!

Takeaways:

• Understand the concept of triggers and bindings in Azure Functions.
• Understand when and how to create a custom binding.
• See these in action in a real-life example.

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Mircea Andone

Project Manager Automation

For 3 years with WAGO in the automation department, developing complex solutions for customers to help them in the transition to an IoT driven world.

Tech enthusiast, always wanting to try out the newest and most advanced technologies that can make life and business easier.

The Digital Industrial Revolution

Where

IT Ops Stage

When

2 Oct - 16:45-17:15

Register now

WAGO’s approach to the concepts of Industry 4.0 and the digital factory with the IoT Controller and the WAGO Cloud.

Takeaways:

Industry 4.0
Factory 4.0
WAGO Cloud
IoT Controller

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Alexandru Luca

Senior Consultant for Mobile Technologies

Alexandru Luca is an experienced Senior Consultant for Mobile Technologies with over 15 years experience in IT & C field. Over the years, Mr. Luca has gained valuable experience in this field both by taking key roles in the companies in which he has worked and by acquiring important certifications in this field such as Certified Enterprise Mobility Management, Certified Solution Design & Deployment and Certified System Architecture.

Mr. Luca is a member of the certSIGN team for more than 4 years during which, his activity was an important part of certSIGN’s work and business in this field. The company, with its own mobile security department, has developed and now owns its proprietary mobile products, such as Trust4Mobile – Voice and Messages Encryption application, Fides – Electronic Signature application, and, at this moment, is giving increased interest in continuously improving products and maintaining them at a constantly up-to-date technological level.”

Sweet Mobile

Where

Security Stage

When

2 Oct - 13:30-14:00

Register now

How can we talk about a 100% digital company, if the business processes still involve being tied to a computer desk and working with a spectacular amount of paper documents? Of course, we do have access to an even more spectacular amount of mobile solutions that promise us increased productivity and ease of use. Maybe too many, too scattered and somehow still not enough, taking into account the main aspect that (should) interest us – cybersecurity.

We do witness an era in which, if we want our business to successfully “complete” the digital transformation imperative, we must #gomobile BUT also be secure! Wouldn’t it be great if there was one solution capable of meeting all our “desires” on this subject – 100% digital, mobile, secure, easy, paperless, integrated, customizable etc. ? Yes, it would be sweet!

So, come and discover:

The EASY way to deploy integrated solutions capable of ensuring a secure mobile enterprise.
The FAST way to digitalize your business through fully secured mobile devices and apps.
The SWEET way in which a well-known brand already implemented the #gomobile concept.

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Ovidiu Seceleanu

Head of B2B IM Division

With over 20 years experience in the field of IT solutions for infrastructure and security, Ovidiu Seceleanu manages the B2B solutions team of the Samsung Romania IM division. The mission is to promote Samsung mobility solutions for companies, to develop the partners ecosystem and to make Samsung Knox the market leader in the field of mobile device management solutions.

Sweet Mobile

Where

Security Stage

When

2 Oct - 13:30-14:00

Register now

How can we talk about a 100% digital company, if the business processes still involve being tied to a computer desk and working with a spectacular amount of paper documents? Of course, we do have access to an even more spectacular amount of mobile solutions that promise us increased productivity and ease of use. Maybe too many, too scattered and somehow still not enough, taking into account the main aspect that (should) interest us – cybersecurity.

We do witness an era in which, if we want our business to successfully “complete” the digital transformation imperative, we must #gomobile BUT also be secure! Wouldn’t it be great if there was one solution capable of meeting all our “desires” on this subject – 100% digital, mobile, secure, easy, paperless, integrated, customizable etc. ? Yes, it would be sweet!

So, come and discover:

The EASY way to deploy integrated solutions capable of ensuring a secure mobile enterprise.
The FAST way to digitalize your business through fully secured mobile devices and apps.
The SWEET way in which a well-known brand already implemented the #gomobile concept.:

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Emil Dan

IT Manager

Guest

A true professional with both business and tech skills and over 15 years of expertise in tracking inventory of hardware and software, negotiating with vendors and suppliers, project management and analyzing the cost for the upgrades and maintenance in technology.

Sweet Mobile

Where

Security Stage

When

2 Oct - 13:30-14:00

Register now

How can we talk about a 100% digital company, if the business processes still involve being tied to a computer desk and working with a spectacular amount of paper documents? Of course, we do have access to an even more spectacular amount of mobile solutions that promise us increased productivity and ease of use. Maybe too many, too scattered and somehow still not enough, taking into account the main aspect that (should) interest us – cybersecurity.

We do witness an era in which, if we want our business to successfully “complete” the digital transformation imperative, we must #gomobile BUT also be secure! Wouldn’t it be great if there was one solution capable of meeting all our “desires” on this subject – 100% digital, mobile, secure, easy, paperless, integrated, customizable etc. ? Yes, it would be sweet!

So, come and discover:

The EASY way to deploy integrated solutions capable of ensuring a secure mobile enterprise.
The FAST way to digitalize your business through fully secured mobile devices and apps.
The SWEET way in which a well-known brand already implemented the #gomobile concept.

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Peter Pilgrim

Cloud Native Software Engineer / Architect / Java Champion / Director, PEAT UK LTD

Peter Pilgrim is a self-employed cloud-native Java software developer. He is a book author: “Digital Java EE 7 Development” and “Java EE 7 Developer Handbook” published by Packt.

Peter is elected to the Java Champions in 2007. He once upon time founded and managed a Java User Group. He has worked as an independent contractor for over a decade. Peter discovered Java programming language in 1998 and has never looked back. He has had his share of Java Applets, Swing, JavaFX, EJB and messaging technologies. He has worked directly for investment banks such as Deutsche and Lloyds and other financial services. Nowadays Peter helps bluechip and other e-commerce concerns such as Santander, Kobalt Music and Sainsburys Digital in there developer experience and their transformation from legacy monoliths to fully function microservices and most definitely in the cloud.

Peter has a personal blog at http://www.xenonique.co.uk/blog/ and you can follow him on Twitter via @peter_pilgrim.

When not working with Java, Peters loves to listen to music, play football (soccer) and occasionally does pick up a lead electric guitar.

Cloud native Java – are we there yet?

Where

Java Stage

When

2 Oct - 14:30-16:00

Register now

Cloud native is a new fangled term that describes a set of approaches to distributing computing in the cloud.

Java was invented long before the cloud in a world when internet networking was expensive, slower and less common to the working person.

In the 21st century, computing is now a commodity, where you pay-as-you-go for services, servers functions and storage. Yet we still need common programming language that serves as a glue to connect all of these functionalities out there is the “interwebs”. Is Java still relevant to the world of cloud computing? Is Enterprise Java alive or is it dead with all of this change of pace? Will Java still be able to hold water in the next 5 years, 10 years?

In this session, we discuss what it means to be cloud-native. We talk about Spring Boot the de-facto choice for microservices. We look at the alternative programming languages on the JVM. We might look at the Go language, the programming language from Google. We definitely will look at well-architected cloud applications.

Whether you are new software developer or are you experienced in enterprise Java, you will come away from this session knowing cloud-native Java.

Takeaways:

The audience learn about modern practice of technical digital adaptation including real experiences from retail, banking and the music industry
The audience will understand Where and how Java, the programming language, the virtual machine and the community fits into the cloud-native world. They leave knowing Java’s continuing evolution and relevance
The audience will know how essential Spring Boot and Jakarta EE technologies are and how they line up face-to-face, we will compare and contrast.

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Ruben Horbach

Innovation & Digital Strategy

Ruben Horbach is spearheading Innovation for German digital agency ETECTURE and works closely with C-level management to develop the long term digital strategy of the agency.

ETECTURE is always using the latest technologies available while delivering digital transformation projects through a proven method for some of the leading companies in Germany including Daimler, Volkswagen and ING.

Before his current role, Ruben worked as Head of Innovation for the London based Digital Innovation agency Somo. During his time with Somo he worked with many global brands including Audi, BP, Goldman Sachs and The New York Times.

Furthermore, he worked for Apple, founded two start-ups and is a frequent international keynote speaker.

Ruben currently lives in Amsterdam.

Augmenting Reality: Is AR becoming the next big tech platform?

Where

Main Stage

When

2 Oct - 12:30-13:00

Register now

In this exciting talk Ruben Horbach will highlight the latest developments in both AR and VR, and how these incredible technologies will impact both users and businesses. Get ready for a whirlwind of example cases, intriguing sneak peaks in R&D labs and gain valuable insights in the next big technology platforms.

Takeaways:

1. What are the latest developments that drive AR.
2. How is AR impacting human behaviour / how will our behaviour change.
3. Is AR already causing change for businesses / how will this develop in the coming years.

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Gregory Pickett

Assessment Practice Manager

Gregory Pickett CISSP, GCIA, GPEN has a background in intrusion analysis for Fortune 100 companies but now works with NuTech Logix’s Assessment Practice. As a security professional, his primary area of focus and occasional research is networks with an interest in using network traffic to better understand, to better defend, and sometimes to better exploit the systems that live on them.

Surviving What Comes Next (for your network)

Where

Main Stage

When

2 Oct - 12:45-13:30

Register now

The network is constantly changing. With each new change, we are promised the answer to all of our problems. First, it was Software Defined Networking (SDN). Now, it is 5G. While there is much to be gained, it is not all sunshine and rainbows. In this session, we will learn what improved for companies who moved to SDN, what risks they introduced in doing so, and what they did about it. We will also take a look at what we expect to gain from 5G and what risks we will need to mitigate as we transition to it.

Takeaways:

Honest assessment of where we are with SDN
How to better protect your SDN
What you need to be ready for 5G

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Ovidiu Diaconescu

CRM Tech Team Leader

Ovidiu Diaconescu is an experienced technologist and tech founder with a strong background in information technology, privacy, security and the gaming industry.

He started as a freelancer by founding, architecting and lead developing a fund-raising platform used in the United States, Canada, UK and Israel. He, later on, worked in the gaming industry, leading the development of risk management platforms, Cloud technologies, products, QA, operations and business.

He is currently the CRM Tech Team Leader at Ubisoft, working with one of the top-ranking leading technology in Campaign Management.

Combining SaaS, PaaS and IaaS for Real-time Marketing Automation at scale

Where

IT Ops Stage

When

3 Oct - 15:45-16:15

Register now

At Ubisoft, we enrich players’ lives through original & memorable entertainment experiences. This vision is reinforced in our approach to marketing by delivering personalized messages at the right time and on the right channel.

The session presents multiple strategies to enhance marketing automation with real-time data at a high throughput.

Takeaways:

Combining SaaS, PaaS and IaaS from Salesforce and AWS;
Messaging based data propagation for resiliency and high throughput;
Efficient microservice design: horizontal scaling, call hierarchy using the circuit break pattern, bypass redundant computations using headers, and others.

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Alexandra Galviz

LinkedIn Top Voice UK 2017 & 2018

Alexandra Galviz was the former Head of Training and Development for a Foreign Exchange broker by the time she was 24 years old. Finding herself a round peg in a square hole she spent time learning what her values, passions and skills were. Unable to find a role that aligned with all the above, Alex decided to create her own portfolio career.

She has been named LinkedIn Top Voice for the UK for the last two years running, making her in the top most influential content creators on LinkedIn. She has since went onto work with the likes of Shell, Deloitte, BP and Microsoft.

She is also the co-founder of a global movement called #LinkedInLocal that has grown to 80 countries, in over 600 cities and reached over 100,000 members. A hashtag campaign that started with the intention of encouraging people to get offline and meet the people behind the profile for informal networking that is now the longest and largest running campaign on LinkedIn.

What is your brand on LinkedIn saying about you and your business?

Where

MarTech Stage

When

3 Oct - 12:30-13:15

Register now

The rules of LinkedIn have drastically changed in the last few years, going from a static networking platform where you put your CV to a social networking platform but businesses are not adapting to the changing dynamics. We aren’t interested in buying from faceless companies, instead, we’re interested in buying from REAL people. Branding on LinkedIn is now PERSONAL!

Find out how you can make sure you’re standing out from the crowd digitally, attract your ideal clients and if done right how you can make opportunities come to you by leveraging LinkedIn. You’ll find out about the top tricks and strategies of creating a personal brand directly from one of LinkedIn’s top influencers who has attracted companies such as Shell, BP, Deloitte and Microsoft to work with her.

Takeaways:
• Understand the changes on LinkedIn and how to make the most of the platform
• How to position yourself as a subject matter expert
• How to change your LinkedIn strategy or if you don’t have one find out how to get started

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Carole Picou-Katmann

Global Director Consumer Mobility Services

Over the past 15 years, Carole’s global track record has led her to manage brands and teams in the USA, Belgium, Germany, Canada and lately in the Netherlands. Carole can be regarded as a serial intrapreneur, who comes into companies and creates departments which did not exist before, may it be Digital, e-Commerce and more lately Mobile/Software sub-division within the TomTom Consumer Division. Indeed she has been responsible multiple times for defining & implementing brand strategies, product launches and e-Commerce and mobile platforms (from scratch) to help achieve brand and growth targets, build credibility and reach amongst the target audience.

Customer Obsession – The Tip of the Iceberg

Where

MarTech Stage

When

2 Oct - 13:00-13:30

Register now

Catching Consumer’s attention in a world where downtime is a scarcity is becoming increasingly difficult. One key component to strive to achieve this is Consumer Obsession – how to make sure that the product or service you are offering fits ever-changing needs of end consumer and how one reacts to feedbacks and consumer inputs.

At TomTom Consumer, we have been a trustworthy Road companion for more than 25 years and now our biggest challenge is to tackle our product digital transformation to offer solutions that meet with consumers evolving mobility requirements and needs. A walk through where we were and where we are going and what it took for us to take this leap.

Takeaways:

Seeing the bigger picture
Making sure people develop peripheral skills
Not being shy to push back and question product priorities

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Horia Ștefănescu

Head of IT Operations

With over 13 years of experience in the telecom industry, Horia is now Orange Romania’s Head of IT Operations.

Automating IT Operations

Where

IT Ops Stage

When

2 Oct - 16:15-16:45

Register now

What are the types of automatization and how does an organization need to adapt, in order to support them? Join an applied session, that also brings in front the case study of AIOps ready monitoring platform – ARCANNA (Automated Root Cause Analysis Neural Network Assisted) – a pilot project developed by Orange with Siscale, startup part of the Orange Fab startup accelerator.

Key take-aways:

types of automatization & how does an organization need to adapt to support automatization
key elements of AIOps (supervised and unsupervised machine learning, event correlation, visibility and awareness, scalable and flexible)
leveraging historical data in training your own machine learning model
improve machine learning model accuracy with user feedback

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Bogdan Sass

Principal Solution Architect

An IT infrastructure and operations expert with experience across vast areas of IT such as networking, virtualization, servers, applications, cloud and containers.

Automating IT Operations

Where

IT Ops Stage

When

2 Oct - 16:15-16:45

Register now

What are the types of automatization and how does an organization need to adapt, in order to support them? Join an applied session, that also brings in front the case study of AIOps ready monitoring platform – ARCANNA (Automated Root Cause Analysis Neural Network Assisted) – a pilot project developed by Orange with Siscale, startup part of the Orange Fab startup accelerator.

Key take-aways:

types of automatization & how does an organization need to adapt to support automatization
key elements of AIOps (supervised and unsupervised machine learning, event correlation, visibility and awareness, scalable and flexible)
leveraging historical data in training your own machine learning model
improve machine learning model accuracy with user feedback

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Luis Fraile

DevOps Consultant at Plain Concepts CTO at B!Play Microsoft MVP

BIO

I have been working around software development for twenty years. During these years I have played a lot of different roles around software development like implementing agile methodologies, implementing software development practices like unit testing, CI/CD, and more.

My principal interests are helping teams to be more effective in their development teams with tools like best practices and agile methodologies. I am a current Microsoft MVP on software development technologies and run the MadridDotNet users group.

Also I love to be involved in the creation and developing all aspects of software products with proven experience during my career.

A lap around Azure DevOps Pipelines for ASP.NET Core and Azure Deployment

Where

.NET Stage

When

3 Oct - 12:00-13:00

Register now

In this session we will show how to create a CI/CD pipeline with Azure DevOps to deploy your ASP.NET Core applications to Azure with WebApps and WebApps for Docker. We will show practices like building pipelines, Docker images build, publish to Azure and other docker Registries, handling secrets for your configuration files with Azure KeyVault and some tips and tricks to build and deploy your ASP.NET Core applications.

Takeaways:

Understand key concepts of Azure DevOps Pipelines
Understand the new YAML pipelines structure for deploy applications
Create a pipeline to build and deploy your .NET Core Applications to Azure

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Ibon Landa

General Manager and Head of Industry 4.0 projects, Microsoft MVP

BIO

Ibon has been involved in software development for more than 16 years. During this time, he has been employed by several companies in which he had the chance of work with a wide range of environment and technologies.

Currently he is part of Plain Concepts as advisor, mentor and coach for first line companies, focused mainly on development tasks, architecture, ALM/DevOps tools and Microsoft Azure cloud platform – area in which he has been awarded as Microsoft’s MVP.

He is co-founder of the Microsoft Basque Country user group and the Spain Cloud Computing User Group. he has been speaker in different kind of events for Microsoft, local groups or Spanish .NET groups

A lap around Azure DevOps Pipelines for ASP.NET Core and Azure Deployment

Where

.NET Stage

When

3 Oct - 12:00-13:00

Register now

In this session we will show how to create a CI/CD pipeline with Azure DevOps to deploy your ASP.NET Core applications to Azure with WebApps and WebApps for Docker. We will show practices like building pipelines, Docker images build, publish to Azure and other docker Registries, handling secrets for your configuration files with Azure KeyVault and some tips and tricks to build and deploy your ASP.NET Core applications.

Takeaways:

Understand key concepts of Azure DevOps Pipelines
Understand the new YAML pipelines structure for deploy applications
Create a pipeline to build and deploy your .NET Core Applications to Azure

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Marian Seitan

General Manager

Marian Seitan, MBA, is the General Manager of the Mediapost Hit Mail group. He founded the Hit Mail company in 1997 and was one of the pioneers of direct marketing in Romania. Under his leadership, Hit Mail has launched year after year the main direct marketing tools in Romania and has become a veritable direct marketing school for many marketers. He is also the president of ARMAD (the Romanian Direct Marketing Association).

Mediapost Hit Mail group is currently the biggest direct and relationship marketing group in Romania, with a turnover of 23 million Euro in 2018. It is owned 100% by the French Post.

Marian Seitan is also an investor in 5 companies from different fields of activity. His expertise is situated at the interdisciplinary intersection between logistics, marketing and IT.

Outsourcing e-commerce logistics: pros and cons

Where

Digital & E-commerce Stage

When

2 Oct - 15:30-16:00

Register now

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George Adams

Java Program Manager

BIO

George Adams is the Java Program Manager at Microsoft and is the recently appointed chair of the Technical Steering Committee at AdoptOpenJDK. He has been leading the community outreach efforts at AdoptOpenJDK for the last year and is heavily involved in the Java ecosystem. George also contributes to both the OpenJS Foundation and the Node.js Foundation where he is a core collaborator and plays an active role in several of the work groups.

Socials
www.twitter.com/gdams_
www.github.com/gdams

AdoptOpenJDK – And how it impacts you in 2019

Where

Java Stage

When

2 Oct - 12:45-13:30

Register now

AdoptOpenJDK is rapidly becoming a leading provider of OpenJDK™ binaries. With over 25 million downloads in the last year, it is now a serious contender for your production usage of Java™. AdoptOpenJDK provides prebuilt OpenJDK™ binaries from a fully open source set of build scripts and infrastructure.

This talk will cover how we build on over 15 different platforms, execute over 60,000 tests and distribute OpenJDK™ binaries to millions of users. We will also cover how AdoptOpenJDK binaries compare against the Java™ binaries that you use today. If you’re curious to understand more about our future roadmap, security and supporting platforms like Lego® Mindstorms® then this is the talk for you!

Takeaways:

Come away with a better understanding of the differences between the multiple OpenJDK/Java options.
Learn the history of AdoptOpenJDK and how it all came together.
Learn about the range of offerings from AdoptOpenJDK

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Andrei Dumitru

Executive Partner, Innovation and Technology Services

Andrei is a highly skilled and experienced consultant in Digital Customer Experience, IT Security and Business Transformation domains.

Over the last 12 years, he helped large international customers from Telecom and Banking industries steer their IT strategies to ride the latest technological trends.

Lately, he focused on R&D around Open Banking, particularly the security challenges, in close cooperation with leading software vendors and initiative groups. One of his early achievement in this domain was winning the Open Banking Institute Hackathon in 2018.

He is the lead contributor in launching Smart Fintech, an Open Banking accelerator platform powered by IT Smart Systems.

How strong is your API Security in OpenBanking?

Where

Security Stage

When

3 Oct - 12:15-12:30

Register now

Identify the most common threats in OpenBanking and potential mitigation paths and solutions in the API Security perimeter. Describe OAuth2/OIDC best practices related and emerging standards in Microservices Security.

Takeaways:

OpenBanking introduces new type of vulnerabilities
API Security industry standard is OAuth2/OIDC
Special OAuth2 profiles are emerging for the
Financial Services space

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Vlad Marinescu

Director, Strategic Sales and Customer Development

Vlad is a highly skilled business consultant, experienced in Digital Business Transformations, Strategy and Process Administration and Sales Leadership, working intensively with both Telecom and Financial Industries.

He is an experienced Business Leader and Senior Program Manager with a proven track records of more than 19 years in IT&C industry.

How strong is your API Security in OpenBanking?

Where

Security Stage

When

3 Oct - 12:15-12:30

Register now

Identify the most common threats in OpenBanking and potential mitigation paths and solutions in the API Security perimeter. Describe OAuth2/OIDC best practices related and emerging standards in Microservices Security.

Takeaways:

OpenBanking introduces new type of vulnerabilities
API Security industry standard is OAuth2/OIDC
Special OAuth2 profiles are emerging for the
Financial Services space

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Andrew Garrihy

Global Chief Brand Officer

Recognized for taking on the challenges others shy away from. Garrihy has spent his career helping some of the world’s largest technology brands to transform their marketing efforts whilst delivering brand and sales growth.

Passionate about communication, creativity, technological innovation & commercially driven marketing, he believes these are the critical foundations to any successful marketing organization.

Andrew is currently the Global Chief Brand Officer, at Huawei Technologies Consumer business. Prior to joining Huawei, he gained over 15 years of marketing experience with international brands such as Qualcomm, Samsung and Vodafone.

Marketing For Good – Good For Business

Where

MarTech Stage

When

2 Oct - 12:15-13:00

Register now

Modern marketing must do more. Marketing must transform into a global force for good, and that is good for business.

Brands and their marketers must do more, in smarter, more innovative and more authentic ways to address Marketing’s Triple Threat.

Marketing’s Triple Threat of 2019
• Reaching the difficult to reach;
• The open rejection of marketing and advertising;
• Growing demand for brands to do more for society and to be more authentic and socially responsible.

In this keynote, Garrihy explores the triple threat and shares case studies that show how other have successfully made this transformation.

Critical to achieving this transformation is:
• Authenticity
• Creativity & Innovation
• Solving real-world challenges
• Being humble and working in collaboration

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Jean-Pierre Bienaimé

Chairman

Jean-Pierre Bienaimé is the Chairman of IREST (Economic and Social Research Institute on Telecommunications), a think tank of influence based in Paris.

Jean-Pierre has been Secretary General of the 5G Infrastructure Association (5G-IA), representing the digital telecommunications industry (operators, manufacturers, research and academic institutes,
verticals, SMEs) in the Public-Private Partnership (5G PPP) with the European Commission, from 2016 until 2019. He has also been Chairman of the 5G PPP Steering Board.

Jean-Pierre has been Chairman of mobile industry association The UMTS Forum from 2003 until 2016, with a mission to promote a common vision of the development of 3G UMTS and 4G LTE and evolutions, and to ensure their worldwide commercial success.

Joining France Telecom (FT) in 1979, Bienaimé has had responsibilities including Director Planning Department at FT, Advisor to the Director General of Moroccan Telecommunications in Rabat, Director
of Marketing and Product Development for International Networks Services at FT, Chief Executive Officer of Nexus International, and Vice-President Group Mobile Support at Orange. From 2010 until 2016, Jean-Pierre has been Senior Vice-President at Orange Wholesale.

Jean-Pierre is graduated from ESSEC Business School (Master in Management), from Sciences-Po Paris, from Ecole Nationale Supérieure des Postes Télécommunications – Paris, and from INSEAD
Executive MBA.

Unlocking the Benefits of 5G for the Enterprise Market: 5G Empowering Vertical Industries

Where

Main Stage

When

3 Oct - 12:15-12:45

Register now

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Gavin Bell

UK's Leading Facebook Ad Consultant

Multi-award winning entrepreneur, Gavin Bell really knows his onions when it comes to Facebook ads.

Not only is he a leading Facebook advertising consultant, but he’s also a renowned vlogger with millions of views.

Gavin helps brands across the world to utilise Facebook in a way that not only builds their audience, but turns that attention into revenue. His work has been featured on the likes of Virgin.com, Huffington Post, Entrepreneur on Fire, KissMetrics and Social Media Examiner.

Advertising: Why most of us suck at it… and how to change that

Where

MarTech Stage

When

3 Oct - 11:45-12:30

Register now

Let’s be honest, we hate ads. Our customers hate ads. Even my 3-year-old nephew knows how to skip ads on Youtube. Which poses the question, how can we as marketers advertise profitably and in a way that doesn’t piss our potential customers off? In this high energy talk, Gavin will walk us through how to create and run ads that your customers will LOVE to see.

Takeaways:

1. How to create incredible video content that captures your audiences attention
2. How to run profitable Facebook ads
3. How to create an automated, predictable and consistent business

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Bogdan Costea

Head Of Information Security

Bogdan Costea is Head of Information Security at ING Bank Romania. He previously spent 11 years auditing both business and IT processes, including cybersecurity.

Having extensive knowledge on business and security processes allows Bogdan to identify, assess and drive implementation of security controls without impeding too much business processes.

Bogdan is highly aware of the current need to adopt security as a mindset and to make it the core business of any company, as it is not an IT issue alone. In his current role as Head of Information Security, he is preaching this on every occasion.

Secure coding tech and penetration testing

Where

Security Stage

When

3 Oct - 11:45-12:15

Register now

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Iulian Tanasa

Director General

Iulian Tanasa is the general manager of QBS Retail&Logistics, one of SoftOne’s main partners in Romania.

With approximatively 20 years of experience in the software industry, both in sales and product development, Iulian acquired a unique blend of technical and project management skills. His experience enables the QBS team to deliver cost-effective and scalable software solutions.
With a significant amount of custom projects successfully delivered, the company has developed vertical solutions, tailored to each client’s business processes.

Digital transformation in Real Estate

Where

IT Ops Stage

When

2 Oct - 15:45-16:15

Register now

As a SoftOne Romania authorized partner, QBS Retail&Logistics’s business approach is based on precise understanding of users’ goals as well as industry-specific requirements. The real estate sector has a great potential when it comes to digital innovation and use of revolutionary software solutions. In this particular field, keeping track of costs and operations in real time is vital. This includes everything, from project planning, construction and use of space optimization to the final sale process.

Implementation of custom software in real estate challenges the traditional approach. Soft1 ERP allows users to analyze data centralized from different sources, ensuring effective asset and orders management. This way, players in the real estate sector can stay competitive in the digital era.

Takeaways:

How technology is transforming tasks in the real estate industry that were done completely manually until now
How does custom software challenge real estate industry
How can players in the real estate sector use custom software solutions stay ahead and relevant in the digital era.

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Dario Mancini

Country Manager

Dario Mancini is Country Manager for Waze, the Google-owned free social navigation app with over 120 million monthly users worldwide. He joined Waze in October 2017 having previously shown his expertise in Google being Head of Industry from 2012 to 2017 of Tech&Telco IT area.

Dario Mancini began his career holding various positions in Lexmar and British Telecom before joining Google in 2007 signing online partnership in various countries such as Ireland, Poland, Brazil and Argentina. He was born in 1976 and earned a degree in Literature.

The Future of Consumer Mobility in Retail

Where

MarTech Stage

When

2 Oct - 10:30-11:00

Register now

As a human movement company located at the heart of mobility, Waze has observed key trends affecting the way people move and consume, both in the online & offline world.

These trends bring new challenges for retailers, as well as new opportunities which have risen from our greater access to data.

How can brands better connect with an always moving population, while staying both relevant and top of mind? The answer today is mobility marketing.

Destination Marketing – Turn your location into a destination with Waze

Where

Digital & E-commerce Stage

When

2 Oct - 15:00-15:30

Register now

Waze helps you to turn your location into a destination, understand “how many” and “how” customers are getting to your point of sales.

Waze represents the main in-car digital platform to reach your target when “on-the-go” and will let you answer the marketing questions below :

Measure the numbers of navigations towards your point of sales.
Analyse Market share across competitors
How many customers return to your store within 30 days?
Are your stores open when navigations are at their peak levels?

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Catalin Vamesu

BPM Services and RPA Group Solutions Team Lead

Experienced in operational improvement for enterprise-level organizations by developing and implementing the most suitable automation technologies, based on the client industry and technical landscape. Involved in all stages of the processes lifecycle, can evaluate the automation potential of a process and propose the appropriate solution.

The highest goal is transforming any potential project into a long term partnership with the client, based on clear delivery methodologies and transparency.

Robotic Process Automation @ NTT DATA Romania

Where

IT Ops Stage

When

3 Oct - 15:15-15:45

Register now

Overview on the process of developing and marketing automation technologies by NTT DATA Group; NTT DATA Romania – BPM&RPA Competence Center pool of services and technologies focused on improving operational efficiency; introducing new concept of RPA implementation – WinActor Self Service RPA, NTT DATA Intelectual Property

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Răzvan Sighinaș

Chief Informational Officer

Razvan Sighinas joined ING Bank Romania management Board in March as CIO.
Răzvan is active in the IT field for more than 18 years, having started as a software engineer and moving on to operations and senior management roles in US and Europe for major players including Oracle, Vodafone and Electronic Arts.

He holds an engineer’s degree from the Bucharest Polytechnic University, an MBA from HEC France and several major certifications in software and project management.

Prior to his joining ING he operated as Senior Director for Electronic Arts, running an organization spanning across US, Canada, Romania, Ireland and India in charge of providing technology solutions and services such as game engines, big data and real-time analytics solutions running behind all Electronic Arts’ digital offerings.

In the past 10 years he also headed the IT Operations for Vodafone Romania and created the IT Shared Service Center in Bucharest for Vodafone Group.

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Alexandra Lucescu

Commercial Director

Alexandra Lucescu is the Commercial Director of SoftOne Romania, the development hub of one of the most important providers of ERP software, CRM and Web & Mobile applications in Southeastern Europe.

With over 10 years’ experience in communication, marketing and sales, especially in the IT software industry, Alexandra has been identifying new commercial opportunities and managing the marketing efforts of the company for more than 2 years. Her role within the company is to constantly provide strategic advice to upper management and offer Romanian entrepreneurs a revolutionary perspective regarding the automation of business processes.

Digital Transformation. LIVE

Where

IT Ops Stage

When

2 Oct - 15:30-15:45

Register now

New technologies are drastically changing the face and pace of business and organizations need to urgently adapt to the new market reality. To accelerate growth, business transformation is imperative and Cloud is at the core.

Learn how to leverage the opportunities of digital technologies in order to accelerate your company’s activities. Utilize an intelligent business transformation platform that can assist you generate new revenue streams, increase cost eﬃciency and provide your team with the tool they need to deliver outstanding performance every time.

Takeaways:

Business transformation is imperative in order to accelerate business growth.
Cloud is at the core of business transformation, fundamentally changing how businesses operate and deliver value to customers.
Soft1 Series 5 is an intelligent business transformation platform that can assist you in taking your business to the next level.
Available as a Software as a Service, Soft1 Cloud ERP enables any company to utilize a comprehensive ERP system and experience signiﬁcant cost savings from day one
Being fully conﬁgurable and extensible, Soft1 Cloud ERP Series 5 completely adjusts to your business needs

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Michael Goedeker

CEO

Michael’s company (HakDefNet) currently does Cyber Intelligence research and projects focused on Global Cyber Risks, International Business and Security Leadership and are aimed at making security products, processes, solutions and defense against cyber threats as easy to understand and implement as possible.

Michael is also the author of the chapter “Cyber Security: Future IT-Security Challenges for Tomorrow’s Leaders and Businesses”, with IGI Global elaborating on elevating issues in cyber security and cyber espionage, as well as the challenges that leaders and businesses face in confronting such issues. He also has written for various IT, Channel and Business publications and newspapers internationally. Publishing Trainings and Reports about Cyber Risks.

Cyber Risks in an Insecure World: How Automated Bots Threaten Everything from Elections to Global Business.

Where

Security Stage

When

2 Oct - 10:45-11:15

Register now

This talk focus on some of the Bot Types we encounter and how they are used to disrupt various parts of our lives as we buy, do research and interact on social media via the Internet and our modern Cyber Realm. What types of attacks Bots actually do, how they are used and how to stop them using Cyber Risk Intelligence.

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Cristian Lia

RPA Lead

With more than 15 years’ experience in banking in several roles, from IT to Operations, Cristian is leading now the Robotics Process Automation initiative in ING Bank Romania.

As RPA Lead, Cristian is responsible for robotics implementation in ING Bank Romania, creating awareness and bringing value to automation. He and his team are spotting automation opportunities within the organization and delivering robots to perform the repetitive and “no brainer” tasks faster and better.

Cristian has started the RPA Project in 2018 from scratch, the initiative being now in a scale-up phase.
Described as a DO-er, he has transformed an idea on a paper to a strategic project for organizational efficiency.

Being passionate about technology, innovation and internet of things, he was involved in innovative projects as mobile payments, instant issuing or cards contactless implementation.

Robotic Process Automation in Banking

Where

IT Ops Stage

When

3 Oct - 14:45-15:15

Register now

Robotic Process Automation in Banking, a journey from an idea to a successful rollout – Use cases, demo and useful insights.

Takeaways:

Robots are effective. They are working faster and better for high volumes of repetitive tasks
It’s not about robots only. It’s about People & Robots. People together with robots.

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Elder Moraes

Developer Advocate

BIO

Elder helps server side developers to work on great projects by guiding them on how to build and deliver secure, available and fast applications. With many years of Java Enterprise development experience, he is an active participant of the Jakarta EE discussions. He is also the author of “JavaEE 8 Cookbook“, where he provides deep knowledge about Java EE 8 API’s and how to use them to solve real enterprise problems. Host of the “JavaEE 8 – the Next Frontier” videocast, Elder is passionate about Java, cloud and systems architecture. As a Developer Advocate, he inspires crowds to adopt Enterprise Java by sharing experiences and best practices through online content and at international events like JavaOne, Code One, Oracle Code, TDC, QCon, Campus Party and Devnexus.

How to keep your services available by monitoring its metrics

Where

Java Stage

When

2 Oct - 11:15-12:15

Register now

It’s not a secret that microservices enhance many things in your project: including its complexity.

Imagine that beautiful picture: a lot of services stopping in domino, and you can’t figure out where it started, what happened, and who will be the next one to fail. Nightmare!

That’s why there are metrics and monitoring processes. They allow you to not be “reactive” (#jokealert). Instead, you can be prepared for anything.

Join us to understand how to use metrics to keep your services available and how it can be done by using MicroProfile.

Takeaways:

Understand how the metrics monitoring is essential to keep the manageability of your distributed environment
See real life usages of it both for the application side as for the monitoring tools side in the microservices architecture
Learn it practically through a live demo using Eclipse MicroProfile

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Silvian Cențiu

Managing Partner

Silvian Centiu is a visionary in the use of Technology and Creative to increase the efficiency and velocity of go-to-market strategies.

He is a veteran of Oracle and Sony, and has had major contributions to many leading enterprises in Silicon Valley and The World. He is a graduate of Stanford University and University of San Francisco, and is active in teaching and research at universities on all continents.

Silvian’s current focus is researching the impact of rational, emotional, and associative values on decisions, opinions, and preferences. The development and application of this research is crucial to understanding and adapting to constantly evolving communication habits in marketing for enterprises, public diplomacy for nations, reputation for higher education institutions, etc..

Today, this research is becoming indispensable to organizations for achieving competitive business, democracy and progress, and advancement of knowledge.

Silicon Valley Marketing for 2020

Where

Digital & E-commerce Stage

When

3 Oct - 14:30-15:00

Register now

This session will outline leading developments in creative and technology used by organizations to effectively communicate with their constituencies. As communication is currently in a process of industrialization, Silicon Valley organizations are on the forefront of both developing and applying the new tools and methodologies.

Attendees to this session will gain insight into what is in and what is out in go-to-market communication, why, and to what effect. Both conceptual and practical perspectives will be presented, including examples from large organizations in Silicon Valley. Attendees will broaden their horizons in this field and walk away with concrete ideas to apply in their operations and further explore and develop.

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Gareth Morlais

Ex-BBC Digital Storytelling Producer

Gareth Morlais (@digitalst) has been a digital storyteller since 2001 when he was part of the internationally recognised team which established the award-winning BBC Capture Wales digital storytelling project in Cardiff, Wales. Begun before YouTube existed, BBC Digital Storytelling helped citizens tell their own true stories, using their own media archives. Gareth is currently a director of the Breaking Barriers Community Arts digital storytelling project.

Heartfluttering Digital Storytelling

Where

MarTech Stage

When

3 Oct - 10:45-11:15

Register now

How can you tell stories which make the hairs stand up on your customers’ necks? From ‘stunning’ to ‘swooping’, Gareth shares persuasive lessons he learned from his time with the innovative BBC Digital Storytelling project. These are all tips you can take away and use to change the way your company or organisation communicates and interacts with your customers and clients.

Three takeaways to make your digital storytelling more powerful:
1. Add swoops of scale so your audience’s imagination zooms out from a teardrop at the corner of an eye to a sweeping view over a forest vista.
2. Add sharp unexpected emotional swoops. E.g. “He cries when he’s happy, and when he’s sad.”
3. Plant mystery bombs, and don’t explode them too soon in your story.

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Manju Annie Oommen

Sr. Manager - Global Product Marketing, AI & Quantum Computing

A Sr. Manager -Global Product Management and Marketing professional. She comes with expertise in introducing and driving thought-leadership on the latest cutting edge technology solutions like Artificial Intelligence (AI) and Quantum Computing.

She is an artificial intelligence enthusiast who is motivated to drive and communicate the science and applications of AI which would radically change the way we work and live. She comes with over 12 years of experience in IT industry. Prior to Fujitsu, she was in Global Product Management and strategy roles with Hewlett Packard Enterprise driving the design and roadmap. Manju holds an MBA and Bachelor’s degree in Technology.

The race to Quantum Computers – Where are we today?

Where

Main Stage

When

2 Oct - 10:45-11:30

Register now

Quantum computing is becoming one of the buzz words of the decade and has gone from being mysterious to ‘game changing’. Prototype devices exploiting quantum phenomena exist, and the world’s leading organizations have already moved beyond investigation and experimentation to proofs of concept. In this session we will go through:

1) The WHAT?, WHY? and HOW? of quantum computing.
2) Progress made with quantum computing – from use cases to real world scenarios
3) Leveraging quantum speed for business disruption today with the concept of ‘quantum-inspired’ computing

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Cătălin Neagoe

Director of Fixed Telephony and Mobile Communications Division

He graduated from the Faculty of Informatics ( Romanian-American University in Bucharest) and holds a Master’s degree in Business Management at the same university. He joined RCS & RDS team 17 years ago.

Within the Digi Group | RCS & RDS, his responsibilities are related to the development and operation of the fixed and mobile telephony networks in Romania, as well as the MVNO (mobile virtual network operator) DIGI networks in Italy and Spain. Cătălin Neagoe coordinates the division that operates, plans and implements the Group’s mobile networks and decides their development, launches of new services and functionalities, following and maintaining the quality parameters.

One of the key moments in Cătălin’s career, but also for the company, was winning the tender for 3G mobile license, in 2006, followed by the commercial launch of the mobile services, in 2007. Other important moments were marked by the launch of the network in Spain, in 2008, and in Italy, in 2010. In 2018, he was appointed Director of the Fixed Telephony and Mobile Communications Division.

5G Technology, the highway of connectivity

Where

Security Stage

When

3 Oct - 10:45-11:15

Register now

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Dan Bălăceanu

Head of Products

Passionate about Artificial Intelligence, Language Processing, and business as well, Dan has over 12 years of experience running large software development teams and building new enterprise products. Having designed and deployed enterprise solutions in multiple industries, and a keen eye for User Experience, Dan has taken the opportunity to infuse AI, Machine Learning (ML) and Natural Language Understanding (NLP/NLU) components into the only no-code, AI-powered, enterprise chatbot authoring platform in Romania – Druid.

Automating work. Enterprise AI-powered bots to the rescue

Where

IT Ops Stage

When

2 Oct - 15:00-15:30

Register now

Technological advances in recent years have made it possible to rethink how we interact with enterprise legacy systems. We now have the tools to build and deploy more accurate and relevant conversations between man and machine, and this is giving rise to more and more chatbots and IVAs being used in the enterprise ecosystem. This has made an enormous impact in the way businesses work, as employees are now freed from monotonous and repetitive tasks and can focus on activities which have the biggest impact for businesses.

Takeaways:

How chatbots help companies achieve more
Integration between Druid chatbots and UiPath RPA Bots
What to keep an eye out for when deploying AI bots

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Marco De Sanctis

Cloud Architect, MVP

My name is Marco and I have an incredible passion for technology which I had the privilege to turn into a job. I’ve been working with .NET since the first beta, focusing on ASP.NET and, more generally, anything that is web-related. I’ve been an early adopter of Microsoft Azure – who remembers the portal in Silverlight? 🙂 – and, since its introduction, Cloud technologies have represented the core of my professional interest.

Today I work as a freelance Solutions Architect in the beautiful London, focusing on Cloud transformation. Getting involved in the .NET and Azure community is also a key aspect of my profession: I’m convinced that knowledge sharing is one of the best ways to improve our professional skills, and therefore I try to dedicate as much time as I can to activities such as writing articles or speaking at conferences and meetups. Thanks to that, I’ve been awarded as a Microsoft MVP for the last 10 years in a row.

Bring your ASP.NET Core solutions to Kubernetes in Azure

Where

.NET Stage

When

3 Oct - 10:30-11:30

Register now

Containers are one of the major breakthroughs in IT of the past few years and promise to revolutionize the way software is developed and deployed. Thanks to the support in Visual Studio 2019, time has never been more favorable to adopt them in our technological stack.

This talk will showcase a possible approach to port an existing ASP.NET Core solution to Docker, demonstrating how seamlessly Visual Studio integrates them in the development experience, while still embracing the advantages of dependency management that containers make possible.

After executing the solution locally on the development machine, we’ll explore which options we have in order to deploy it on Azure Kubernetes Service. We’ll show a possible example for a CI/CD pipeline in Azure DevOps and demonstrate how we can integrate it with the PaaS offering in Azure, such as Cosmos DB and Redis Cache.

3 important takeaways:

What is Docker and why, as a developer, I should care about it
How to port an existing, non-trivial ASP.NET Core solution to Docker
How to run it in Azure with Azure Kubernetes Service

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Filip Pocea

Head of SEO Departament

I am an experienced SEO and Digital marketing specialist with over 5 years of experience in the SEO industry from Romania.

The Google Paradox: I’ll train you to help me grow!

Where

Digital & E-commerce Stage

When

2 Oct - 14:30-15:00

Register now

How did Google use SEO to dominate the internet? How will SEO change in the future?

Takeaways:

Google dominates the internet.
49% of all Google searches are no-click.
Is Anything In Life Ever Really Free?
The world’s most valuable resource is no longer oil, but data.

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Alina Stefan

Enterprise Software Java Community Lead

Genuinely attracted to solving problems, she joined a local informatics club as a kid; her first interaction with a computer was an HC having actually all the instructions fitting on the keyboard. The last BASIC instruction she remembers using was RANDOMIZE USR 0 before moving on to PASCAL, C, C# and finally Java.

She holds Bachelor and Master degrees in Computers and Information Technology, codes for over a decade in Java and pivoted towards cloud-native solutions.

Her current role as a Software Engineer and Java Community Lead enables her to actively engage in client projects while also contributing to the community technical content, vision and direction, coordinating internal projects and regular technical meetups.

Application Transformation with Pivotal Cloud Foundry

Where

Java Stage

When

2 Oct - 10:45-11:15

Register now

Whether we’re talking about a planned strategic change or pressure from the customers and industry in terms of technologies, performance, speed of delivery or regulations – application transformation as a process, will happen. This talk is meant to lead you through this challenge by providing technical recipes, practices, tips, all by looking closely at Pivotal methodology and tools. We’ll address all these questions that might arise during the transformation:

We worked so hard to have this system, how can you say it’s obsolete?
Of course, we’re not gonna change it, it works!
Can’t we just simply move it in the cloud?
So this is not enough and we need to modernize it too?
Well, this looks good: we’re releasing often, safer, with better performance.

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Andrei Cepoi

Head of Local Market at NTT DATA Romania

Andrei Cepoi is an experienced IT&C professional, with more than 15 years proven expertise in Business and IT&C consultancy, IT&C audit, Enterprise Digital Transformation and Project Management. Throughout the years, Andrei held different sales and management roles, currently being responsible of managing and developing NTT DATA business on Local Market. Andrei Cepoi graduated from the Academy of Economic Studies in Bucharest; he is passionate of IT & C and loves to travel.

Security Stage – Overview & Trends

Where

Security Stage

When

2 Oct - 10:30-10:45

Register now

At NTT DATA, we walk the talk: our portfolio covers the whole range of digital consulting services as well as the implementation and operation phases – in an agile, secured and cooperative way. The true differentiator is the expertise in all areas: strategy, business consulting, service design, technology – combined with strong industry expertise, which leads to a distinction in our approach: business and technology aligned strategies and solutions, for maximizing customer benefits.

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Elena Gabar

Cyber Risk & Insurance Consultant

Host

Elena is Cyber Security enthusiast with more than 10 years background in coordinating projects in cybersecurity, developing digital subscriptions products, digital media and data privacy.

Elena joined Marsh Cyber Business Development team as Cyber Risks and Insurance Consultant focused in providing advanced cyber protection tools to major companies in Romania within an approach based on comprehensive response cover for cyber risks, backed by industry-leading cyber insurers.

Security Stage – Overview & Trends

Where

Security Stage

When

2 Oct - 10:30-10:45

Register now

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Andrei Mihai

Founder & Head of Design

Andrei is the Founder and Head of Design of UXProject, a company he has built based on his experience of over 12 years in the UX & Product Development field. During this time he has built top digital products for companies like Yahoo!, Raiffeisen Bank, National Geographic or international start-ups.

Passionate about new ways of working, Andrei is using design sprints to help companies turn ideas into realities and deliver experiences that customers will love, faster than ever before. He believes that technology is here to make our lives better and simpler. But for this to happen, we have to make an effort and understand how we should adapt technology to human needs and human behavior.

Design Sprints as Innovation Tool. How Design Sprint are answering to critical business questions?

Where

Digital & E-commerce Stage

When

3 Oct - 14:00-14:30

Register now

Meetings are boring. Sprints are cool. What if I can tell you that you can completely change the way you work?

A Design Sprint at UXProject is a 4-day, step by step process for rapidly solving big challenges, creating new products, or improving existing ones. It compresses potentially months of work into a few days, and it helps you answer critical business questions through:
1. Design
2. Prototyping
3. Testing your ideas with customers.

Design Sprints can be used for:

– Software Products
– App Design
– Web Projects
– Business Model Validation
– Change Management Projects
– Startup Ideas
– Digital Transformation Projects.

In this keynote, Andrei introduces you to Design Sprints as a new way of working and shares case studies that show how others have successfully developed new products and solved essential business challenges.

Takeaways:

Design Sprints as an innovative tool – Forward-Looking companies are under pressure to innovate, but most of them find it hard to transform themselves in difficult circumstances. Those that use proven innovative tools and business tactics improve their chances of success.
Design Sprints as a very cost-efficient way of working – you can develop new products and test the ideas that you are too afraid to launch, in only 4 days.
Design Sprints as a productivity tool – why business want and need Design Sprints? It is all about efficiency – it saves a lot of time and a lot of money.

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Bogdan Pupeza

Community Manager - Enterprise Coffee

I started my professional IT career in 2007 and, in 2008, I joined the Softvision family as a Software Programmer Trainee on iOS. I also activated as a volunteer in multiple NGOs for more than 10 years where I worked with young people and helped them grow as self-fulfilled individuals.

In the software development field, I worked on iOS, covering software engineering positions as well as team lead / technical coordinator roles in multiple projects. I also had an active contribution in developing the iOS technical community through my roles as trainer, coach, mentor and Softvision University – iOS Dean.

Starting 2017 when Guilds & Communities were introduced in Softvision, I moved to a Community Manager role. I started with managing the iOS, Android and DevOps Communities and at the time being I am focused on the Enterprise Coffee Community.

In everything I did and do, I tried to combine my two passions: technology and working with people. I have always had the desire to continuously grow myself and the teams I worked with, and treat any challenge as a new opportunity.

Opening Speech

Where

Java Stage

When

2 Oct - 10:30-10:45

Register now

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Victor Horescu

ISTQB Certified Advanced Test Manager

Host

I will use my 13 years of experience as a software tester and my 9 years of expertise as senior trainer in order to support my customers in their effort to be more innovative while approaching the quality process and testing because I strongly believe that brain can be used for creation and machines for execution

Opening Speech

Where

Java Stage

When

2 Oct - 10:30-10:45

Register now

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Jarno Limnéll

CEO & Professor of Cybersecurity at Aalto University

Jarno Limnéll is the Professor of Cyber Security at the Finnish Aalto University, and an Adjunct Professor at three other universities. Jarno Limnéll is the Chief Executive Officer at Tosibox Oy. By education he is a Doctor of Military Science, Master of Political Science and Officer. He has been working with security issues for more than 20 years.

Hybrid threats are a reality in the Digital Era – What to do?

Where

Security Stage

When

3 Oct - 10:00-10:45

Register now

The speed of change, the blurring of dichotomies and complexity belong to the “new normal” of security. The accelerating development of technology will significantly affect security and how to prepare for threats related to it. A comprehensive understanding and control of security is more and more amplified, with the digital and physical worlds understood as a whole. In the era of technology, even the responsibility of individuals and ethical questions are emphasized. In the discussions about the security of the future, trust lies at the center of it all. Who and what can we trust? Building trust provides leadership, as things develop in two ways – either through a crisis or through leadership. If there is no leadership, all that is left is crisis. We must prioritize leadership in cybersecurity.

Takeaways:

What kind of leadership is needed in the new security era?
How we are able to create trust in cybersecurity?
Why cybersecurity has to be prioritized in digital societies and businesses?

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Samantha Payne

Co-founder

Samantha Payne is the co-founder of Open Bionics – an award-winning robotics company turning children with limb differences into bionic superheroes. Open Bionics works with companies like Disney, Star Wars, Marvel and Fox to turn science fiction into reality. The startup builds affordable assistive technologies that enhance the human body. Open Bionics has won the global Robotics & AI for Good award, the James Dyson award for innovative engineering and two British Engineering Excellence awards. Samantha has been recognised as an entrepreneur to watch by Forbes30under30, Bloomberg, and Fast Company. Samantha is a WIRED innovation fellow.

Open Bionics: Turning Children with Limb Differences into Bionic Superheroes

Where

Main Stage

When

3 Oct - 10:00-10:45

Register now

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Vasile Bujac

Principal Software Engineer

Full-stack software engineer with 10 years experience on .NET, C#, web programming, SQL Server and other related technologies. Familiar with Windows Azure cloud development and distributed application architectures, Vasile is now working at UiPath as a Principal Software Engineer.

Lessons in porting a legacy app to ASP.NET Core

Where

.NET Stage

When

3 Oct - 10:00-10:30

Register now

Port to .net core” they say. “It will be easy”, they say. When cool tech meets reality is when you get in trouble. In this session, we will share our learnings from porting a legacy medium-sized WebApi application to ASP.NET Core. We will talk about some of the techniques, major issues, common pitfalls and ways to avoid them on your journey to a modern app.

Key takeaways:

Dependencies will eat you alive
Best coding practices are a huge help
Work in small incremental steps
The mechanics of porting
How ASP.NET/OWIN middleware maps to their ASP.NET Core counterparts

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Cosmin Vlad

Senior Software Engineer

Senior Software Engineer with 12 years experience on VB.NET, C#, ASP.NET, SQL Server and other related technologies. He has a unique talent for understanding the details of how software runs and how memory is used in the application. This skill led him to achieve success when attempting to fix many bugs, performance problems or memory leaks when the case. Cosmin is now part of the UiPath Team as Senior Software Engineer since October 2018.

Lessons in porting a legacy app to ASP.NET Core

Where

.NET Stage

When

3 Oct - 10:00-10:30

Register now

Port to .net core” they say. “It will be easy”, they say. When cool tech meets reality is when you get in trouble. In this session, we will share our learnings from porting a legacy medium-sized WebApi application to ASP.NET Core. We will talk about some of the techniques, major issues, common pitfalls and ways to avoid them on your journey to a modern app.

Key takeaways:

Dependencies will eat you alive
Best coding practices are a huge help
Work in small incremental steps
The mechanics of porting
How ASP.NET/OWIN middleware maps to their ASP.NET Core counterparts

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MinhTri Tonnu

VP Engineering Operations

MinhTri Tonnu is the VP Engineering Operations at UiPath, the leading provider of Robotic Process Automation technology. MinhTri has experience delivering and building large scale enterprise applications at Microsoft prior to joining UiPath.

A robot for every person on the planet that will transform the digital workforce

Where

IT Ops Stage

When

3 Oct - 14:15-14:45

Register now

This session will cover:

Low code integrated solutions with technologies such as Microsoft and Google.
Enabling Partner community to integrate with Robotics Process Automation platform with templates for connectors and custom activities

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Joeri Van den Bergh

Co-founder, Managing Partner and NextGen Expert

Joeri Van den Bergh is co-founder, managing partner and NextGen expert at InSites Consulting, a global ‘new generation’ research agency with offices in New York, London, Rotterdam, Sydney, Ghent, Timisoara, Düsseldorf, Johannesburg, Paris, Manchester and Singapore. He has extensive experience of all aspects of branding, marketing and advertising to kids, teens and young adults. His clients include global customers such as eBay, Coca-Cola, Spotify, Danone, Red Bull, IKEA, Heineken, Converse, Nestlé, AXA and Unilever for whom he has provided research and advice on how to target the youth market.

He is an awarded global thought leader and marketing author on the impact of Millennials and Generation Z on marketing and business. His best-selling marketing book How Cool Brands Stay Hot: Branding to Generation Y and Z has been awarded several times (a.o. The American Marketing Association Berry-AMA Book Prize).

Visit www.howcoolbrandsstayhot.com for more information.

Ignore or Ignite: what Marketers can Learn from Influencers

Where

MarTech Stage

When

3 Oct - 10:00-10:45

Register now

Joeri van den Bergh will guide you through the 5 ways to ignite influence among the savvy Next Generation. Marketers hoping to capture the attention of the up and coming ‘new consumer’ must advise, personalise, evangelise, humanise, and fetishise if they are to succeed.

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Octavian Palade

Tech Journalist Event & Content Strategist

Host

Octavian is a tech journalist and the Events & Contents Strategist of start-up.ro, Romania’s finest startups & entrepreneurship publication. Previously, he was the editor-in-chief of the top tech news website in the country and he has written stories about technology and startups for two of the leading newspapers in Romania, Adevărul & România Liberă. He is an avid social media user, with over 10.000 followers, a passionate video creator and SEO Consultant.

Opening Speech

Where

Main Stage

When

2 Oct - 10:00-10:30

Register now

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Claudia Chirilescu

General Manager Spoon

In love with communication, interested in social trends, focused on strategy, experienced in data analysis, looking for new challenges.

Claudia is an entrepreneur for 16 years, leading spoon team from media to digital expertise.

The new consumer

Where

Digital & E-commerce Stage

When

2 Oct - 13:15-13:30

Register now

Our industry reached the bottom line with all call to action messages to encourage people to consume. What is the next faze? What is the new consumer looking for?

Takeaways:

Consumer trends towards impulse and discount purchase
Consumers life values
Reconsidering our meaning as an industry

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Ovidiu Joița

Owner

Ovidiu Joita has worked in the marketing and advertising field for over 17 years. He has predominantly worked in the online field for the last 15 years and has handled hundreds of projects. He has founded iAgency.ro, his own online marketing and SEO agency in 2008. In iAgency’s portfolio, you can find famous names in the online Romanian market: Elvila, DC News, Veloteca, Floria, Total Soft (charisma.ro), Retargeting.biz, Mekior.ro, ChristianTour.ro…

“I believe that every business needs to be present online! A lot of people have the wrong idea that only e-commerce businesses need online marketing or SEO. People are searching for everything on the internet: even for a company’s solvency, not to mention the quality of the products, of the services or the consumer’s reviews on these. What do we precisely do at iAgency? We handle a business located “high on the Everest mountain” that is available only for a few people each year and we bring it in the center of the city, in the most crowded traffic. We make it visible for everyone!”

The new concept of SEO Marketing. How to manage UX indicators

Where

Digital & E-commerce Stage

When

3 Oct - 13:45-14:00

Register now

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Laurențiu Anton

Chief Software Engineer Financial Solutions

Democratization of technology and bridging the gap between systems

Where

IT Ops Stage

When

2 Oct - 13:30-14:00

Register now

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Alexandru Mihai

Commercial Sales Manager

Because I love working with people and because I consider that technology is a step towards evolution, I decided to make my career as an IT consultant. 12 years have passed since then and still, my work is a pleasure.

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Johan Gabriels

Country Manager Romania & Bulgaria

Johan joined the international multi-awarded fintech company Ebury as Country Manager for Romania and Bulgaria early 2018. With years of experience gained while working in management positions for widely known companies such as Eli Lilly, Mars, PepsiCo, Capital One, MasterCard, Johan came to Romania in 2009 and worked as CEO for banks and financial institutions such as RBS and moneycorp. He is dedicated to the Romanian market and business environment and wants to introduce Ebury’s innovative services in the field of external payments and FX exchange through top client services tailored to the specific needs of each client.

Innovative and focused on the future, Johan is a dynamic and inspirational team leader, who energizes and stimulates the others through his contagious optimism.

FINTECH VS BANKING

Where

Digital & E-commerce Stage

When

3 Oct - 12:15-12:45

Register now

Banks are struggling to compete with Fintech’s: Speed – Technology – Reduced cost – Innovation – Tailor-made Solutions.

Not a punch line: the Eburian advantage.

Ebury, a unicorn and one of the fastest-growing European Fintech companies
Ebury Romania is now, less than 18 months since launch, the largest non-bank in Romania that focuses on SMEs and large local companies that trade internationally.
Ebury a Fintech with Customer Service as its main differentiator
Sometimes banks are competitions, sometimes they are partners

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Adrian Zarnescu

Chief Technology Officer

With extensive expertise in microelectronics and programming, he designs and implements creative and successful IOT applications.

Methods and technologies of radio communication dedicated to IoT industry

Where

IT Ops Stage

When

2 Oct - 12:30-13:00

Register now

How and why do we choose a certain method of communication for connecting IoT devices? From a multitude of existing protocols and technologies, which is best for the project or projects we develop?

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Andrei Georgescu

Co-founder and Managing Director

Andrei Georgescu is co-founder and Managing Director of White Image for more than 15 years. He is passionate about data and solutions that generate results. Currently, White Image delivers Data Management and E-Mail Marketing solutions for customers from e-commerce, banking, auto, HR, and many other fields. You can also find Andrei as a teacher at the IAA School where he teaches E-Mail Marketing, data management & marketing automation.

Email Marketing & Marketing Automation: your database

Where

Digital & E-commerce Stage

When

3 Oct - 11:45-12:15

Register now

Each time, we are looking for the silver bullets, the short way, the fastest way to success even in email marketing & marketing automation. Here you cannot succeed and you cannot have good numbers except if you have a quality database, and this is not a one time only action, but rather a permanent process.

Key takeaways:

You will find out what it counts when you start the database growing;
You will find out what data to take in consideration, in order to start marketing automation programs.
You will find out what approaches could generate batter results.

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Rolf Njor

SVP ENGINEERING

Rolf joined Tradeshift at the very beginning as an engineer/code monkey. He has experienced the wild adventure going from 5 employees in a garage to +950 employees on a global scale. Today, he works at a strategic level with making product and engineering deliver successfully to the customers of Tradeshift. Rolf is based in San Francisco with his wife and two kids.

Engineering a Unicorn

Where

IT Ops Stage

When

3 Oct - 12:00-12:30

Register now

Scaling an engineering organization from 1 to 10 employees is a good challenge. Scaling to 350 engineers globally, divided into 58 different teams, well that’s an even better challenge. Come and hear how Tradeshift did it – learn how to grow an organization, while still maintaining a healthy growth framework for the individual engineer.

Takeaways:

Insight into Tradeshift’s journey
Tips on how to scale up your startup
Knowledge about how to manage growth

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Catalin Macovei

CEO

Catalin Macovei is the CEO of MoLoSo, the biggest performance agency in Romania. Helped by his team at MoLoSo, they provide scalable and profitable marketing campaigns for businesses that want to sell their product local or international using Google & Facebook.

How to sell more using less marketing budget

Where

Digital & E-commerce Stage

When

2 Oct - 12:30-12:45

Register now

Advertising the right product, to the right consumer can be a tough job when running a “typical” Google / Facebook campaign. Using data, and prediction models you can anticipate what type of product your consumer is looking to buy. We offer a solution that segments and advertises only on specific products that generate more profit and sales using less marketing budget.

Takeaways:

Segment your products into different categories
Segment your products based on gross margin
Segment your new customers vs old customers

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Marian Simpetru

Managing Partner

With over 20 years of experience in various software development positions, from programmer to architect, Marian Simpetru is currently Managing Partner at eSolutions, where he is also involved in developing custom software solutions and architectures.

In the last four years he has been actively working on conceiving big-data platform architectures and managing custom projects which he oversees from kick-off to delivery.

· Extensive experience in the IT industry
· Founded eSolutions in 2001
· More than 15 years of IT management experience
· Occasional speaker at local and international tech events on Open Source technologies, Java and Big Data

Big Data and IoT: from Business Need to Production

Where

IT Ops Stage

When

2 Oct - 11:30-12:00

Register now

During our 18 years of experience as a software development company, we faced different business requests, with increasing complexity over the last years. Nowadays, companies are producing larger and more diverse volumes of data, facing various challenges in handling them, such as:

Data ingestion
Storage
Higher throughput
Complex processing requirements
Real-time analytics

Over the years, we’ve implemented different solutions to answer these business needs. However, as the demands increased in complexity, they became more difficult to solve. And then we’ve found the answer in using big data technologies. Marian will walk us through a big data platform architecture, presenting the tools we used to address these challenges, including real examples from recent projects and a more complex use case of building an IoT platform, supporting multiple devices for thousands of users all over the world, producing millions of metrics.

Takeaways:

Find out how to build an IoT platform based on a microservices architecture on top of GCP.
Find out what tools you can use to manage large volumes of data, on-premise.

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Florin Petu

Owner

Florin is a marketer with hundreds of active digital campaigns and an extensive experience in developing marketing strategies. He is aware of the fine line between reason and emotion and knows that the difference between a good strategy and an exceptional strategy has its deep roots in the mind of the consumer.
The online marketing agency that Florin leads, AdMarks Media, is based on a close partnership with its customers and efficient campaigns with strong impact in online.

He offers his partners SEO campaigns folded on to their needs and well-structured marketing strategies together with the people he work with.

Throughout his career as an entrepreneur, Florin has focused on creating and developing successful businesses in areas such as fashion, IT & C, pharmaceuticals, banking, home and garden, and children’s products.

An unusual SEO speech

Where

Digital & E-commerce Stage

When

2 Oct - 12:15-12:30

Register now

Forget about the classic presentations in which modified information is exposed only for the sake of attracting attention.

Let’s see what the real world of SEO looks like behind the curtain, by showing concrete examples of how Google works.

Takeaways:

Website structure
Content that works
Link building strategy

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Monica Marinescu

Managing Director

Monica is a market research expert, passionate about consumer understanding using leading-edge research methodologies. She has more than 10 years of experience in market research for international and local companies. She was in charge with coordinating research studies for various brands from: telco, media, FMCG, finance, etc. sectors.
In 2015 she set up Wave (former WaveTree.Zero) the first online community research hub in Romania gathering together specialists from various domains (both market research and business experts, as well as anthropologists and designers).

Currently, she leads Wave in running online research communities for top major brands on the market as well as helping local businesses to thrive in understanding their consumers using classical research methodologies.

Customer curation in an omnichannel world

Where

Digital & E-commerce Stage

When

3 Oct - 11:00-11:15

Register now

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Mihai Dăncilă

Director

The founder and CEO of the company is Mihai Alexandru Dăncilă, with more than 10 years experience in sales management and sales manager coaching, and over 10 years of experience in the telecommunications industry at Orange Romania, where he started with an entry-level job and later had several projects local and national level coordinated.

Mihai excelled in the national project based on the results achieved by coaching the sales teams, where he was responsible for implementing a new service of the company in over 90 sales teams with more than 600 employees.

In 2015, he built the Furnicuele brand (the ants), a cleaning company. After selling this brand to an investment fund just 8 months after its launch, he focused his attention on the development of the Consilo HR brand, under which he created and supported various coaching and sales training projects.

Since 2016, Mihai has returned to the telecommunications industry through the Consilo WEB project, working with one of the world’s largest telecommunications service providers. Since then, Consilo Web has been outsourcing telesales – customer retention .

Behind Mihai, there is currently a team of over 50 specialists with sales experience – including members of administrative, IT team, HR and quality teams – some of whom have been internally “educated” through workplace education and training programs.

Automate Quality Asurance

Where

Digital & E-commerce Stage

When

3 Oct - 10:45-11:00

Register now

Stop having QA employees check call by call – instead teach a machine to listen to all calls, without the cost and the time-consuming process of call listening.

Automatically score all service interactions without any human involvement

Takeaways:

Quality Assurance
AI
Speech analytics
Prescriptive insights

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Olga Abramescu

Sales Manager Romania & Bulgaria

Experienced player in the copyright industry, licensing imagery, video and audio – with a working history of over 20 years in the regional Eastern European commercial photography industry.

Started in the early times in of the analogue archives at Getty Images Romania and since 2018 became a fascinated witness of how technology shapes and empowers visual content, managing the Shutterstock platforms for the Romanian and Bulgarian markets.

Customer perception of stock: clichee or creative solution?

Where

Digital & E-commerce Stage

When

2 Oct - 11:15-11:45

Register now

The world of content creation has changed. Marketers struggle to keep up with the changing consumer patterns, as well as the demands of their budget and resources.

Mobile and Video Explosion
Fleeting attention
Fragmented Channels
Limited Time
Creative Ideation
Localization
In-House Production
Resources Constraints

If 5 of the above are recognized professional challenges occurring in your everyday activities, our conversation will offer context and solutions, alongside an interesting perspective on how technology has changed the stock photo industry and yet, at its core, how the industry and customers needs have remained exactly the same for the last century!

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Adrian Enache

CEO

One of the top 50 CEOs of the Year in 2018 and one of the top 100 Young Managers by Business Magazine – enjoys building teams and businesses that accelerate their results by creating their omnichannel ecosystems and promoting an accelerated digital transformation.

By the age of 30, he managed to build 2 successful start-ups (the most recent being Omniperform), that are recognized as some of the most accelerated businesses in the media & advertising industry; and featured in publications such as Forbes, Wall-Street, Business Cover or Business Review.

Now he is leading Angels Den Funding by connecting and understanding the world better, from both sides: building and creating start-ups one-side, and helping high potential companies receive funding on the other.

By having renowned industry leaders attend his presentations and keynote speeches at worldwide conferences, he has proven that leading through education is the best way to properly build a team and prepare for the future.

Are we annoying or influencing our online consumers?

Where

Digital & E-commerce Stage

When

2 Oct - 11:00-11:15

Register now

An open discussion about the differences between making yourself visible for consumers or getting them to enjoy the advertising that he/she will see.

Learn that the right message has at least the same importance as the right time or the right place

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Mircea Prelipceanu

Head of International Sales

Mircea Prelipceanu is Head of International Sales at CAS Software AG – the leading German supplier of CRM software for small and medium-sized enterprises. More than 400,000 people in over 25,000 companies enjoy the benefits of CAS CRM: a powerful standard solution, flexible to meet the customer’s needs, great ergonomics, proven and awarded in practice and excellent value for money.

Born and raised in Romania with extensive working experience in different countries throughout Europe, Mircea Prelipceanu has been working for CAS Software AG for more than 10 years. During this time he established a worldwide partner channel network which delivers an excellent service for the customer. Furthermore he advises companies on the usage of CRM solutions and holds regular lectures on Sales, Customer Relationship Management and CRM implementation best practice.

CRM agenda 2020 – future starts today

Where

IT Ops Stage

When

2 Oct - 11:00-11:30

Register now

Digitalization is turning our world upside – face the challenges and take advantages for your business:
It’s weird, but in a digital world it becomes more and more important to emotionally reach and inspire customers to turn them into real fans of your company, assuring your successful future. CRM supports you in creating long-term customer relationships which guarantees your company maximum success.

Mircea Prelipceanu – Head of International Sales at CAS CRM, a Smart Company of CAS Software AG – will present how a CAS CRM will help you to reduce the complexity of a hectic daily business, overloaded with information by our digitalized world and how this will simplify your digital communication to get customers excited and grow your business in a sustainable and profitable way.

Three takeaways to start the digital transformation of your customer relationship Management:

1. Digitalization is changing our world – advantages and challenges especially for midsized businesses
2. Customer centricity is crucial for sustainable success
3. Unique customer experiences – practical examples to inspire your digital transformation

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Darko Meszaros

Specialist Solutions Architect

Darko Meszaros is a Specialist Solutions Architect @ AWS. As a Specialist SA within AWS, he helps shape the strategy and enable the broad use of AWS Management Tools and The AWS Marketplace, by directly working with customers. Darko owns the technical engagement and defining implementation architectures, developing deep expertise in the AWS Management Tools and DevOps technologies.

Darko worked his way up from AWS Premium Support, and 11+ years of experience in various spheres of IT – from Government Offices to large Telcos – always trying to automate things. He comes from Subotica, Serbia.

All you need to know before going to the Cloud in 2019

Where

IT Ops Stage

When

3 Oct - 10:30-11:30

Register now

When you start a new business almost everything seems to be more important than infrastructure and platform. “We will just buy a bunch of servers and our IT guys will take care of everything else” is something we often hear from many startups or even corporations. And then they are surprised when some huge f*ck up happens to them. The application crashes during traffic peaks, customers are angry and the revenue goes down.

In this talk, we will show you how to face all sorts of infrastructure and platform challenges with cloud solutions from AWS. You will learn how not to lose your mind, money and customers.

Darko Meszaros – a Specialist Solutions Architect at AWS will tell you how companies update their architecture and stack in the Cloud. Why are they doing that and how does that help them to win in the market.

After that Jaroslav Machaň and Štěpán Vrány from Revolgy will show you how you can leverage all the opportunities that Cloud services on AWS have to offer to save your money and time of your development team.

Expect best practices, real-life use cases, customer success stories (of fin-tech industry) explanation of the most common pitfalls and more. All demonstrated in hands-on demos!

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Jaroslav Machaň

Customer Success Manager

Being obsessed with customer experience Jaroslav accepted a new challenge to establish a real customer-centric approach at Revolgy. His past experience includes working closely with local technology communities across different countries and cultures and tightening the relationship of companies he worked for, with these communities. He has been their ambassador and preached about their technologies at conferences, meetups, and seminars. He also worked as a leader of small teams of developers, technical writer, evangelist, and a product owner.

All you need to know before going to the Cloud in 2019

Where

IT Ops Stage

When

3 Oct - 10:30-11:30

Register now

When you start a new business almost everything seems to be more important than infrastructure and platform. “We will just buy a bunch of servers and our IT guys will take care of everything else” is something we often hear from many startups or even corporations. And then they are surprised when some huge f*ck up happens to them. The application crashes during traffic peaks, customers are angry and the revenue goes down.

In this talk, we will show you how to face all sorts of infrastructure and platform challenges with cloud solutions from AWS. You will learn how not to lose your mind, money and customers.

Darko Meszaros – a Specialist Solutions Architect at AWS will tell you how companies update their architecture and stack in the Cloud. Why are they doing that and how does that help them to win in the market.

After that Jaroslav Machaň and Štěpán Vrány from Revolgy will show you how you can leverage all the opportunities that Cloud services on AWS have to offer to save your money and time of your development team.

Expect best practises, real-life use cases, customer success stories (of fin-tech industry) explanation of the most common pitfalls and more. All demonstrated in hands-on demos!

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Štěpán Vraný

Cloud Architect

Stepan has started working on with implementation & integration of computing and virtualization platforms right after finishing high school. He gained proficiency in it shortly and soon became a respected consultant. He then got to work on cloud projects – initially as an Ops specialist. Nowadays he’s focused more on architecture building and implementation of cloud solutions. Stepan is passionate about automation and a big enthusiast of DevOps culture who loves to cooperate closely with developers.

All you need to know before going to the Cloud in 2019

Where

IT Ops Stage

When

3 Oct - 10:30-11:30

Register now

When you start a new business almost everything seems to be more important than infrastructure and platform. “We will just buy a bunch of servers and our IT guys will take care of everything else” is something we often hear from many startups or even corporations. And then they are surprised when some huge f*ck up happens to them. The application crashes during traffic peaks, customers are angry and the revenue goes down.

In this talk, we will show you how to face all sorts of infrastructure and platform challenges with cloud solutions from AWS. You will learn how not to lose your mind, money and customers.

Darko Meszaros – a Specialist Solutions Architect at AWS will tell you how companies update their architecture and stack in the Cloud. Why are they doing that and how does that help them to win in the market.

After that Jaroslav Machaň and Štěpán Vrány from Revolgy will show you how you can leverage all the opportunities that Cloud services on AWS have to offer to save your money and time of your development team.

Expect best practices, real-life use cases, customer success stories (of fin-tech industry) explanation of the most common pitfalls and more. All demonstrated in hands-on demos!

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Bogdan Colceriu

CEO

Bogdan Colceriu was a strategic consultant for 10 years for important Romanian companies while becoming a serial entrepreneur as co-founder of Trilulilu – the no.1 streaming service in Romania, Okian – the largest online bookstore in Romania and later Frisbo – the first e-fulfillment service in Romania. Bogdan is now CEO of Frisbo E-fulfillment Services expanding it in the region as well as founding manager of Risky Business, the first pre-seed fund dedicated to accelerating startups in the region.

E-fulfillment: the missing link for closing the loop of smart e-Commerce

Where

Digital & E-commerce Stage

When

3 Oct - 10:30-10:45

Register now

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Mihnea Mihailescu

Deputy CEO Trencadis CORP

Mihnea is an e-Government enthusiast having spent recent years in top management positions for Romanian IT businesses. He is now Deputy CEO for Trencadis Corp, an organic growing Romanian integrator managing complex IT systems, accessed by more than 100.000 citizens daily. Mihnea joined Trencadis in May 2017 having previously shown his expertise in implementing many critical systems as Project and Program Manager from 2003 to 2017 in e-Government, Retail, Automotive and Telco IT sectors.

Mihnea Mihailescu began his project management career holding local and regional positions in Softwin and IBM, implementing projects in various countries, such as Serbia, Bulgaria, The Netherlands and UK. He earned a degree in Economics and likes to ski and travel in the rural and historic sites of Romania.

Mission critical: e-Government services

Where

IT Ops Stage

When

2 Oct - 10:30-11:00

Register now

We’ve come a long way from barely understanding the need for information systems to gathering huge amounts of data and teaching systems to work for us. How did we get here? How do we handle our current challenges and opportunities?

Our biggest struggle is upgrading Governmental services. The digitalization of public administration is a much-needed process that benefits us all, as a society and as individual citizens. We believe we have a responsibility to contribute to this endeavor and to give back our knowledge to our economy.

We will share some insights from our experience with the implementation of several critical nationwide systems, like the Ro-Alert system, and what is actually needed to build the capability to alert the population in emergency situations, or to automate the issue of a landbook excerpt.

Takeaways:

The long way from Data to Big Data.
The process of digitalization of public administration – challenges and opportunities.
Takeaways from critical nationwide systems implementation.

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Mircea Barroso

Head of B2B marketing

Mircea has over 14 years experience in Telecom, having worked in local and international environments covering Mobile, Fixed and ICT fields.

From data to insight

Where

Digital & E-commerce Stage

When

2 Oct - 10:30-11:00

Register now

In today’s competitive business landscape, companies cannot thrive by themselves. They need partners to assist them in developing new business models, innovative customer interactions, personalized approaches, products and services.

This is why at Orange Business Services, we have brought together industry expertise, technology partnerships and IT integration capabilities in an ecosystem that allows companies to take advantage of their data, turn it into business insights and drive growth. The whole process from data collection, transportation, storage, analysis to usage in business, in full security, we call The Data Journey.

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Oana Antohe

eMAG Marketplace Seller Performance Manager RO/ BG/ HU/ PL

With over 2 years of offline B2B experience as Trade Marketing Manager, Oana joined eMAG in 2016 and built the basis of the Seller Performance department in eMAG Marketplace. The main goal of the team is to develop a client-oriented online behavior for eMAG Marketplace partners and offer them tailor-made growth solutions. The team contribution represents more than 90% in the gross merchandise value for Marketplace products.

eMAG Session

Where

Digital & E-commerce Stage

When

3 Oct - 10:00-10:30

Register now

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Mihai Tudor

Chief Information Officer

For the past 20+ years, I’ve been involved in various digital fields. Always looking for improving own skills on development methodologies and development design patterns, with a focus on building well-structured applications for various environments.

Like every IT guy almost as old as the Internet, my early years of programming started by playing games on HC 85 Ice Felix, followed by programming my own in QBasic and C.

In the continuous search for new technologies, I help developers to build and deliver stable, reliable and secure applications. All of these, of course in an agile ecosystem (or methodology :D)

Intersecting software with hardware for about 5 years I also design big data infrastructures and prepare them for high availability telemetry ingestion, play with time series dbases like InfluxDB or Prometheus and do advanced geospatial analysis in python or JS, for web.

Security challenges for IoT communications

Where

IT Ops Stage

When

3 Oct - 10:00-10:30

Register now

From the very beginning of the development of an IoT product, whether small-scale as a portable device to massive-scale IoT deployments, such as a network of agricultural sensors, communications security must be taken seriously.