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Main Stage
MarTech Stage
Security Stage
Java Stage
.NET Stage
Digital & E-commerce Stage
IT Ops Stage
Workshops Room
Coffee & Check-in
Coffee & Check-in
Octavian Palade
Tech Journalist Event & Content Strategist - start-up.ro
Opening Speech
Brain Microchips
Manju Annie Oommen
Sr. Manager - Global Product Marketing, AI & Quantum Computing - Fujitsu
The race to Quantum Computers – Where are we today?
Startech Factory StartUp Pitches
Blockchain Decentralized
Networking Break
Jean-Pierre Bienaimé
Chairman - Economic and Social Research Institute on Telecommunications
Unlocking the Benefits of 5G for the Enterprise Market: 5G Empowering Vertical Industries
Networking Break
Ruben Horbach
Innovation & Digital Strategy - ETECTURE GmbH
Augmenting Reality: Is AR becoming the next big tech platform?
Bert Martin Ohnemüller
High Performance Business Coach -
The future of business is not only digital, but also human. How to make 2020 your best year
Jason Yim
CEO and Executive Creative Director - Trigger
LEGO, SPIDER-MAN, THE NBA – CONSUMER XR
Lunch Break
Claus Risager
CEO - Blue Ocean Robotics
Blue Ocean Robotics – how technology and partnerships create a success story
Lunch Break
Justin Hendrix
Executive Director - NYC Media Lab
The Rise of Synthetic Media: How Deep Learning & AI-generated Content Will Impact the Global Stream of Information.
Dimitrios Prodromou with Pepper Robot
Co-Founder - Humanizing Technologies
Bringing Humanity into Robotics – Use Cases of an Emotional Robot
Andy Lark
Marketing & Digital Leader. Entrepreneur. Amazon best-selling author. Speaker & Coach. - Group Lark
The Rise of the Soul Machines
Networking Break
Networking Break
Idan Fisher
Director - UK Israel Tech Hub
Smart Cities – Smart Business?
Maria Pocovi
CEO and founder - Emotion Research LAB
UNLOCKING USERS EMOTIONS. HOW AI IS HELPING BUSINESS TO KNOW MORE ABOUT THEIR CUSTOMERS.
Kaj Hagros
Managing Partner - Redstone Nordics
Startups and Corporations – Creating Win-Win Partnerships
Mobile and App trends
Startup Awards Ceremony
Coffee & Check-in
Coffee & Check-in
Joeri Van den Bergh
Co-founder, Managing Partner and NextGen Expert - InSites Consulting
Ignore or Ignite: what Marketers can Learn from Influencers
Dario Mancini
Country Manager - Waze
The Future of Consumer Mobility in Retail
Andrew Garrihy
Global Chief Brand Officer - Huawei Technologies Consumer Business
Marketing For Good – Good For Business
Gareth Morlais
Ex-BBC Digital Storytelling Producer -
Heartfluttering Digital Storytelling
Networking break
Networking break
Gavin Bell
UK's Leading Facebook Ad Consultant -
Advertising: Why most of us suck at it… and how to change that
Andy Lark
Marketing & Digital Leader. Entrepreneur. Amazon best-selling author. Speaker & Coach. - Group Lark
Change or Die
Carole Picou-Katmann
Global Director Consumer Mobility Services - TomTom
Customer Obsession – The Tip of the Iceberg
Alexandra Galviz
LinkedIn Top Voice UK 2017 & 2018 -
What is your brand on LinkedIn saying about you and your business?
Lunch Break
Vincent Boon
Head of Innovation & New Ventures - Standing on Giants
Online Community collaboration is the future of business
Lara Ferrari Julio
Education Lead - LinkedIn
How to activate the 3 key circles of digital trust on LinkedIn
Lunch Break
Gioni Gennai
Martech Innovation Lead - Accenture
Customer Experience – Do you really know everything about your customers?
Shallu Behar-Sheehan
Marketing Strategist -
Building Relationships with Results: How Customer Intimacy, Advocacy & Loyalty can be the magic behind the metric!
Desmond Bateman
Global Head of Client Development - iProspect
Give the People What they Want: How iProspect understands intent to create data driven experiences in media
Networking break
Networking break
How businesses can use the blockchain for brands to connect with their customers
Tyler Lindell
Founder of Tesla's AR/VR group and TylerLindell.com -
Top marketing strategies with Augmented and Virtual Reality
Janelle de Weerd
Marketing Manager - Crobox
Beat the Buzz: Discovering actionable insights for retail
Bommy Lee
CMO - HiNounou Intelligent Robot Company
Lessons from the startup world: How to create a powerful, customer-centric digital marketing strategy on a shoestring budget
Coffee & Check-in
Coffee & Check-in
Jarno Limnéll
CEO & Professor of Cybersecurity at Aalto University - Tosibox
Hybrid threats are a reality in the Digital Era – What to do?
Elena Gabar
Cyber Risk & Insurance Consultant - Marsh
Opening Speech
Privacy Risk Management
Michael Goedeker
CEO - Hakdefnet
Cyber Risks in an Insecure World: How Automated Bots Threaten Everything from Elections to Global Business.
5G Security Challenges
Networking Break
Jason Hart
CTO Data Protection - Gemalto
Digital Transformation and what it means for Cybersecurity and the increased Risks to you
Networking Break
Rise of the Breaches
Gregory Pickett
Assessment Practice Manager - NuTech Logix
Surviving What Comes Next (for your network)
Alexandru Luca
Senior Consultant for Mobile Technologies - certSIGN
Ovidiu Seceleanu
Head of B2B IM Division - Samsung
Sweet Mobile
Lunch Break
Eliza May Austin
CEO - th4ts3cur1ty.company
Securing Docker Containers from 0 to Doable
Lunch Break
Anton Karpov
Chief Security Officer - Yandex
Human Aspects of Cybercrime: 10 Things in Cybersecurity That You Are (Probably) Doing Wrong
Andrei Dumitru
Executive Partner, Innovation and Technology Services - IT Smart Systems
Vlad Marinescu
Director, Strategic Sales and Customer Development - IT Smart Systems
How strong is your API Security in OpenBanking?
Secure coding tech and penetration testing
Networking Break
AI, Hacking & Humans
Enterprise Application
Networking Break
Steven Rymell
Head of Technology - Airbus CyberSecurity
Are smart factories harder to secure than IT?
Marco Ramilli
Founder & CEO - Yoroi
Machine Learning To Improve Cybersecurity. Would it be the definitive solution?
Emir Arslanagic
Regional A&C Head for SEE and Turkey - Qualys
Importance of Unified View for All: IT, Security and Compliance
AI-based attacks
Arthur Keleti
Cyber-secret futurist, founder of ITBN, Executive Producer of SIGHT: Extended - ITBN
TRUE ☑︎ FALSE – the cyberlaw of contradiction and the future of cyber-secrets plus a pinch of AI to taste.
Coffee & Check-in
Bogdan Pupeza
Community Manager - Enterprise Coffee - Cognizant Softvision
Victor Horescu
ISTQB Certified Advanced Test Manager -
Opening Speech
Alina Stefan
Enterprise Software Java Community Lead - Cognizant Softvision
Application Transformation with Pivotal Cloud Foundry
Elder Moraes
Developer Advocate - Oracle
How to keep your services available by monitoring its metrics
Networking Break
George Adams
Java Program Manager - Microsoft
AdoptOpenJDK – And how it impacts you in 2019
Lunch Break
Peter Pilgrim
Cloud Native Software Engineer / Architect / Java Champion / Director, PEAT UK LTD -
Cloud native Java – are we there yet?
Networking Break
Nicolas Frankel
Developer Advocate - Hazelcast
3 performance improvements with Hazelcast IMDG in your microservices architecture
Oresztesz Margaritisz
Lead Software Engineer - EPAM Systems
Being agile with modern Java
Coffee & Check-in
Vasile Bujac
Principal Software Engineer - UiPath
Cosmin Vlad
Senior Software Engineer - UiPath
Lessons in porting a legacy app to ASP.NET Core
Marco De Sanctis
Cloud Architect, MVP - Cloud Consult London Ltd.
Bring your ASP.NET Core solutions to Kubernetes in Azure
Networking Break
Luis Fraile
DevOps Consultant at Plain Concepts CTO at B!Play Microsoft MVP - B!Play
Ibon Landa
General Manager and Head of Industry 4.0 projects, Microsoft MVP - Plain Concepts
A lap around Azure DevOps Pipelines for ASP.NET Core and Azure Deployment
Lunch Break
Maarten Balliauw
Developer Advocate, MVP - JetBrains
Indexing and searching NuGet.org with Azure Functions and Search
Luca Bolognese
Principal Program Manager - Microsoft
What’s new in C# 8.0
Networking Break
Rodrigo Díaz Concha
Chief Software Architect, Microsoft Regional Director & MVP - Lumed
Serverless Microservices with Azure Service Fabric Mesh
Coffee & Check-in
Coffee & Check-in
How to turn seasonal shoppers into lifelong customers with Social Media
Successful Data-Driven Tactics
Omnichannel E-commerce
Adrian Enache
CEO - Omniperform
Are we annoying or influencing our online consumers?
Olga Abramescu
Sales Manager Romania & Bulgaria - Shutterstock Romania
Customer perception of stock: clichee or creative solution?
Mihai Dăncilă
Director - Consilo Web
Automate Quality Asurance
Networking break
Building the online and offline marketing relation
Mobile friendliness for your customer and UX
Networking break
Retail Technologies
AI for Customer Service
Johan Gabriels
Country Manager Romania & Bulgaria - Ebury
FINTECH VS BANKING
Catalin Macovei
CEO - MoLoSo
How to sell more using less marketing budget
Lunch Break
How to create a people friendly marketing campain
Claudia Chirilescu
General Manager - Spoon
The new consumer
Lunch Break
Andrei Mihai
Founder & Head of Design - UXProject Agency
Design Sprints as Innovation Tool. How Design Sprint are answering to critical business questions?
Silvian Cențiu
Managing Partner - Transiris
Silicon Valley Marketing for 2020
Ethical E-commerce
Mobile Apps faster as PWAs blur lines
Chatbots used for shopping assistance
Social media gets transactional
Networking break
Networking break
Smarter Payment Processing
Video & vlogging
Gabriel Caramis
Founder & CEO - Woobble
How to Plan and Create the Perfect Omnichannel Marketing Strategy
Voice Commerce and Real Intelligence – the Ultimate Digital Shopping Experience
The right digital mix Engaging with digital natives
Filip Pocea
Head of SEO Departament - Happy Advertising
The Google Paradox: I’ll train you to help me grow!
Bolocan Ovidiu-Cristian
Head of SEO Department - SEO Cupcake
Beat Google: Optimize the micro-moments for macro-success
Programmatic Buying Comes of Age
Coffee & Check-in
Coffee & Check-in
Cloud infrastructure
Mihnea Mihailescu
Deputy CEO - Trencadis CORP
Mission critical: e-Government services
Darko Meszaros
Specialist Solutions Architect - AWS
Jaroslav Machaň
Customer Success Manager - Revolgy
Štěpán Vraný
Cloud Architect - Revolgy
All you need to know before going to the Cloud in 2019
Mircea Prelipceanu
Head of International Sales - CAS CRM - CAS Software AG
CRM agenda 2020 – future starts today
Networking Break
Marian Simpetru
Managing Partner - eSolutions
Big Data and IoT: from Business Need to Production
SaaS, PaaS or IaaS?
Networking Break
Blockchain for Transactions
How to enable more secure SaaS usage and prevent data leakage?
Growth of “Data Banks” Using Blockchain
Alexandru Mihai
Commercial Sales Manager - Veritas Technologies LLC
IT Analytics for the Cloud
Lunch Break
Blockchain as a sevice (BaaS)
MinhTri Tonnu
VP Engineering Operations - UiPath
A robot for every person on the planet that will transform the digital workforce
Lunch Break
Dan Bălăceanu
Head of Products - Druid Enterprise Chatbots
Automating work. Enterprise AI-powered bots to the rescue
Cristian Lia
RPA Lead - ING Bank Romania
Robotic Process Automation in Banking
Alexandra Lucescu
Commercial Director - SoftOne Romania
Digital Transformation. LIVE
Use Cases and application of RPA
Iulian Tanasa
Director General - QBS Retail & Logistics
Digital transformation in Real Estate
Keys to Succeeding with BI
Catalin Vamesu
BPM Services and RPA Group Solutions Team Lead - NTT DATA Romania
Robotic Process Automation @ NTT DATA Romania
Mircea Andone
Project Manager Automation - WAGO Kontakttechnik GmbH & Co. KG
The Digital Industrial Revolution
Cristian Ionita
Digital Transformation Manager - Vodafone
Vodafone Digital Transformation
Alexandru Petrescu
Research & Development - EXE Software
Bringing AI research into the real world
Ovidiu Diaconescu
CRM Tech Team Leader - Ubisoft
Combining SaaS, PaaS and IaaS for Real-time Marketing Automation at scale
Bert Martin Ohnemüller
Bert Martin Ohnemüller is a high performance business coach, sought-after speaker and author.
He has three decades of experience in leadership, marketing, and communication under his belt.
In his work, he combines the knowledge gained from brain research, evolutionary biology, and positive psychology with the subjects of leadership, communication, and inspiration with the goal of helping people to discover their “best self“ and uniting them with their true emotional strength in mind.
Most recently, he published Mehr Erfolg am Point of Sale and Neues Denken. Neues Handeln. As a lecturer of neuromerchandising® and leadership, he shares his experiences at the Steinbeis-Hochschule in Berlin, the Hochschule Furtwangen University, the American University of Iraq, as well as the Institute for Marketing and Communication in Wiesbaden (IMK).
Bert is married and a father of four.
The future of business is not only digital, but also human. How to make 2020 your best year
„The biology of loyalty”
Successful brands don’t sell products, they use an evolutionary filter. Insights from neuroscience, evolutionary biology and positive psychology, combined with more than three decades of practical experience will lift your performance to a new level.
Takeaways:
- Better understand ourselves and other human beings
- Unlock our full potential in order to achieve
better results in sales and profitability - Insights in becoming great (Self)leaders, successful communicators and inspirational role models
Arthur Keleti
Arthur Keleti, cyber-secret futurist, is widely respected around the world as an expert on cybersecurity, and a visionary in his field. He is the founder of the long-running East-European cybersecurity grand conf-expo ITBN. Arthur is also the President and founder of the Voluntary Cyber Defence Collaboration, and he works for T-Systems Hungary as IT Security Strategist since 1999. He is the author of “The Imperfect Secret” a book on cyber-secrets, and the future of AI-based privacy. He is also an Executive Producer of the movie SIGHT: Extended a stunning, Augmented Reality themed Sci-Fi thriller in the making.
TRUE ☑︎ FALSE – the cyberlaw of contradiction and the future of cyber-secrets plus a pinch of AI to taste.
Logic tells us that contradictory propositions cannot both be right. This law has new principles in cyberspace, where true might be false, where what you see is not always what you get and where the person you are talking to could be a group of people or even a robot.
Facebook now tries to guess how much of the news you are reading is not faked, and cybersecurity companies talk about “zero trust” technologies suggesting that even the traffic of an internal network and the identity of its users cannot be trusted anymore, not even a tiny bit.
In this presentation, we will touch the haunting questions of
• how sensitive information put into a context bubble become cyber-secrets,
• why our “digital immune system” does not work, or even exists,
• will there be any sense left for humans to trust in “data land,”
• what role of AI will play in keeping our secrets in cyberspace,
• what the future of the complicated Menage a Troi with humans, privacy, and technology will look like.
Bonus track: a brief introduction to how ITBN.global is planning to change the future of cybersecurity events in CEE
Bommy Lee
Bommy is an experienced, strategic thinker who helps companies navigate the digital age and transform business performance. She is a strong leader driving change in today’s exponential environment with a focus on medtech, innovation and connected health technologies.
Bommy was part of a pioneering team that brought digital journalism to the International Herald Tribune in 2003. Since 2011, she has been working with startups bringing disruptive health solutions to the market. She has recently been appointed as Chief Marketing Officer at HiNounou, an innovative health tech company on a mission to empower the world’s silver generation to live longer, healthier and happier, at home, while bringing greater peace of mind to their families.
Lessons from the startup world: How to create a powerful, customer-centric digital marketing strategy on a shoestring budget
Gain an in-depth understanding of the fundamental steps that are central to any successful marketing strategy. Learn from a practical approach with concrete examples and case studies that will enable you to bring new tactics and tools immediately to your own organization.
Takeaways:
- Creating customer personas
- Choosing the right mix of channels
- Building a content machine
Emir Arslanagic
Emir’s 25 years of work has been balanced between engineering, consulting and account management, and travel. During that time, he did business in over 20 countries. At the beginning, engineering work was focused on protecting at that time second-biggest Internet Backbone, AS 3561, while an advisory board member at multiple startups he helped define and formalize engineering requirements for different security solutions.
Middle part of his career was focused on providing technical solution for complex ICT projects in CEE working for T-Systems.
Last 4+ years Emir is working for Qualys where his passion is to develop strategies which help CIOs and CISO.s of large enterprises and Government agencies to bring security to the new level. He has worked with hundreds of clients across government, retail, banking, insurance, and others to improve their IT visibility, security and compliance posture.
Importance of Unified View for All: IT, Security and Compliance
Unifying IT, Security and Compliance data in a single-pane-of-glass-view with 2-second visibility across on-premises, endpoints, cloud(s), containers, web apps, API, mobile and OT/IoT environments it is fundamental need of any business interested in secure and uninterrupted growth and long prosperity.
People who achieved visibility Across Enterprise reports following side effects:
- Knowing what’s on your global hybrid-IT environment
- Providing a single source of truth for all your teams
- Better decision making using enriched data
- Improving your security and compliance posture
- Getting that promotion, they always wanted
Marco Ramilli
Marco has been working with US Government and collaborating closely with the University of California, Davis on new security paradigms. During 2009 he has been working at NIST, Maryland where he improved the Voluntary Voting System Guidelines (VVSG) standard.
He collaborates with different national and international public and private agencies. Marco co-founded Yoroi believing in a human-centric cyber defense approach which took him to build Yoroi Cyber Security Defence Center.
Machine Learning To Improve Cybersecurity. Would it be the definitive solution?
During this session we will go through how machine learning (ML) is helping on cybersecurity. We will provide practical examples on how ML “weaponize” modern cybersecurity solutions and we will check their current limitations by exploring the most common ML Attacks.
The continuously raising up of complexity in the digital era makes cybersecurity harder and harder, we will provide real examples on attack scenarios and how machine learning would help a human analyst to empower detection.
Three Takeaways:
- How Machine Learning Helps Cybersecurity
- Common Attacks on Machine Learning
- Complexity needs humans. Humans cannot scale-up. Machine learning + Humans do the difference
Janelle de Weerd
Janelle is the Marketing Manager at Crobox, an Amsterdam-based Customer Intelligence solution that combines consumer psychology with AI to deliver actionable insights. At Crobox, she manages the marketing team and defines the brand direction and strategy, translating it into bitesize cross-department projects. Her analytical yet empathetic perspective helps translate the complicated, and often intimidating, elements of data analysis into digestible actions for online retail professionals.
Throughout her career, she has used her background in psychology to make marketing efforts more engaging and relevant. Customer centricity is a vital part of her approach, from leveraging data insights to improve the customer experience to creating stories that are just as entertaining as they are educational. It’s within this scope that she helps entrepreneurs and small businesses future-proof brand strategies.
Beat the Buzz: Discovering actionable insights for retail
Buzz words have taken over the retail industry. Everywhere you look you see “omnichannel”, “data mining”, “e-tailer”. But what’s left underneath all this tech jargon? And how the heck can you dig through it to get to its core of straightforward actions for your marketing, merchandising, or brand strategy? In this talk, you’ll be taken on a journey from the dawn of eCommerce to the cusp of marketing technology today. We’ll get to the core of what separates the leaders from the laggards and give you the knowledge you need to turn your data into actionable insights.
Main takeaways:
- Understand how the eCommerce sphere has transformed into what we see today
- Learn the skillset you need to turn data into actionable insights that are actually relevant for your omnichannel strategy
- Get inspired with various examples of how Crobox has turned insights into strategy
Kaj Hagros
Kaj is a managing partner of venture capital firm Redstone Nordics. Earlier, Kaj worked as the president & chief executive officer at Nasdaq-Helsinki traded Tecnotree, as chief operating officer of FOX Mobile, part of NewsCorp and as the head of strategy and business development at Nokia Networks. Kaj is one of the founders of Prodeko Ventures and chairman of several growth companies such as Heltti, Hibox and Inderes and chairman of the board of Aalto University Alumni Network.
Co-founder of 8 companies, lived in 8 countries, served 30+ boards, executed 50+ startup investments in digital media, health and fintech domains. M.Sc. (eng) in industrial management from Aalto University & Trium MBA from New York University Leonard N. Stern School of Business, London School of Economics and HEC Paris.
Startups and Corporations – Creating Win-Win Partnerships
Startups should experiment various go-to-market strategies. One alternative is to collaborate with an established corporation and seek to access their distribution channels. Startup collaboration is increasingly important for large corporations too from innovation, learning and renewal viewpoints. Disrupt or become disrupted. Kaj Hagros, partner for VC firm Redstone explains the various open innovation mechanisms, the goals and drivers for corporate venture capital investing, and the dos and don’ts of industrial investors.
Takeaways:
- Paving the way for fruitful partnerships
- Driving corporate innovation and renewal
- Providing credibility and distribution channels to startups.
Steven Rymell
Steve Rymell joined Airbus (then known as EADS) in 2000, having held many roles within the IT & Security organisations of several well-known UK companies from the Automobile sector to Fast Moving Consumer Goods.
He started at Airbus as IT & Security strategist within the satellites division and was appointed as Chief Information Officer in 2003, at which time he made the move from the UK to Germany.
In Jan 2007, he took a Director post within the UK Foreign and Commonwealth Office (FCO), ensuring cyber defence and security solutions to protect all overseas based parts of the UK government.
He returned to Airbus, and Germany, in April 2011 and made the logical move to the CyberSecurity organisation. Since then Steven has been part of the executive team, shaping the development of the organisation through 8 years of constant growth.
Today, his 38 years of experience are focused on leading our Cyber Technology Strategy, choosing cyber technologies, and developing cyber capabilities for the future.
Are smart factories harder to secure than IT?
The session would focus on:
• Context and principles
• A look at the threats
• How to address supply chain security
• A look at personal data sharing
• Attacker approach and the dangers of using standard tools
• A look at the vulnerabilities and approaches for detection of attacks
Key takeaways:
• Security adds value, even without known threats
• The hidden consequences of using industry standard security tools
• Is OT harder to attack than IT
Tyler Lindell
Tesla’s Augmented Reality / Virtual Reality group founder, leading the company to examine spatial technology for solving some of it’s toughest challenges across its motor and energy businesses. Tyler Lindell is an AR/VR industry staple. By bringing together the hottest news in AR/VR, he is recognized as a Top 50 People to Follow in VR. The founder of ASDF’s TylerLindell.com and host of the “Executive’s Guide” Podcast, found on iTunes, showing people how to start their own AR/VR department demonstrates Tyler’s broad reach across the industry.
Working with international hyperloop company, rLoop, to build an AR interface for remote operators and to create a pod for the SpaceX Hyperloop Competition, Chief Product Officer at Scanta, XR Ignite Accelerator Mentor, and Founding Member of AR Cloud – Tyler Lindell is pulling every lever to help the AR/VR space progress forward at an unprecedented rate.
Tyler works directly with some of the most important AR/VR brands to lead and influence their respective markets.
Top marketing strategies with Augmented and Virtual Reality
This session is about how well-known brands are using AR/VR for building brand awareness and connecting at a deeper level with their audience. Augmented and Virtual reality technology is allowing us to create experiences that impact us and allow us to connect on levels we’ve never seen before.
I’ll share with you some of the top AR/VR marketing strategies being used today by some of the leading brands, what makes these strategies and implementations so great, and how you can get started with using AR/VR in your marketing strategy right away.
Maria Pocovi
Maria Pocovi is CEO and founder of Emotion Research LAB, a computer vision company which explores how machines understand human emotions. Since 2014 the company has provided facial emotion recognition algorithms with on-line and on-premises solutions for real-time applications.
Maria is passionate about human-technology interaction and the process of bringing new applications to the market which help companies empower emotional sensing on devices to prepare brands to provide the next generation of services, products and experiences to their customers.
Guest speaker “Artificial Intelligence: Cloud and Edge Implementations” Oxford University and MBA, IESE Business School University of Navarra (Barcelona, Spain)
UNLOCKING USERS EMOTIONS. HOW AI IS HELPING BUSINESS TO KNOW MORE ABOUT THEIR CUSTOMERS.
Emotional Technology is an exciting area for brands to obtained unfiltered and unbiased feedback from their customers. The technology is based on deep learning and computer vision and allows, with a simple web cam, track in real-time consumer emotional responses. But around this tech there is a lot of questions: what happens with the privacy law?, Companies are really using this technology?, Can I obtain valuable data?.
Be ready for a market trend forecasted by 40B dollars by 2021 and discover how facial coding is becoming a critical part of customer centricity culture.
Takeaways:
- Overview of the current emotional technology market
- What is happen with the privacy law?
- Use cases of emotion technology apply to business strategy.
Idan Fisher
An experienced adviser for companies on market entry, innovation scouting and growth strategies, Idan has worked with some of Israel’s most innovative early-stage startups in the fields of AI, computer vision and cyber security. With a prior focus on Smart Cities, Idan recently became Director of the UK Israel Tech Hub.
Based at the British Embassy in Tel Aviv, the Hub drives economic growth by establishing tech partnerships that have helped boost the UK economy by as much as £1 billion since it was launched in 2011.
As the Director of the Hub, Idan is using strategic skills and creativity to enable British companies to access Israel’s tech cluster and further develop projects such as smart cities and smart industries, incorporating AI, Computer vision, IoT and other emerging tech to address problems, add value and map future directions in the fields of education, healthcare, communications, transportation, energy and others.
Smart Cities – Smart Business?
An insight into how emerging technology such as AI, 5G and IoT coupled with the right business mechanisms can drive and shape the smart city revolution across the globe. A new urban paradigm is emerging – a connected, interoperable and most crucially, sustainable city. As smart city use cases come alive and century-old rigid sectors begin to converge, will big corporate learn to adapt?
A look at:
- future urban mobility
- decentralized energy markets
- new business models and those in a position to profit.
Desmond Bateman
Des has worked in the world of advertising for over 18 years. He is currently the Global Head of Client Development for iProspect and is responsible for leading our client approach to both new and existing clients. Prior to joining iProspect he has had experience across various markets, having had local, global and regional roles within Europe, APAC and LATAM. He also has a depth of experience having worked in media and creative agencies as well having been a client when he began his career.
He was the Head of Planning in Hong Kong for Isobar, and then moved to Miami as the Head of Strategy, LATAM for Mindshare. In the last few years he has been living in London and was the Global Head of New Business for Mindshare.
Des was named in Campaign Magazine APAC’s 40 under 40, 2013, and is now finally 40.
Give the People What they Want: How iProspect understands intent to create data driven experiences in media
This session is all about AND rather than OR. We shouldn’t have to choose, we should be thinking about today’s performance as well as building for next year. Desmond will share some use cases and case studies on how brands are making use of big data sets to uncover new insights driving better performance and better creativity, by better understanding and activating against real people. He’ll also cover some of the new working models that bring different skillsets together in positive ways.
Takeaways:
• Generating insights from big data
• Driving creativity through big data
• Forming new teams to get the most out of data for strategy
Rodrigo Díaz Concha
Rodrigo Díaz Concha is a Microsoft Regional Director, and for 11 consecutive times he has been recognized as a Microsoft MVP, currently in both Developer Technologies and Microsoft Azure categories. He is a Carnegie Mellon® Software Engineering Institute Certified Software Architecture Professional, Scrum Alliance Certified ScrumMaster, MCSD, MCTS, MCPD, MCP and LinkedIn Learning Author.
Author of “Aplicaciones de Negocio con Silverlight 5” (Business Applications with Silverlight 5), the very first book about Silverlight 5 in Spanish language and “Xamarin.Forms en Acción: Aplicaciones de negocio” (Xamarin.Forms in action: Business applications), the very first book about Xamarin.Forms in Spanish language.
With more than 20 years of experience, he has architected international award-winner software solutions. As Chief Software Architect at Lumed, he builds digital health and telemedicine solutions focused on transforming people’s lives. Also, he is a frequent speaker at Microsoft and non-Microsoft events all over Latin America, USA and Europe.
Serverless Microservices with Azure Service Fabric Mesh
Azure Service Fabric is the underlying technology that powers core Azure infrastructure and PaaS services like Azure Cosmos DB, Azure SQL Database, Dynamics 365, and others. While having the opportunity to be able to run your microservices in a resilient and robust platform like Azure Service Fabric, it is not always a straightforward task, since you have to configure and manage the clusters yourself. For developers, this means understanding a lot of networking and hardware concepts. Enter Serverless: with this kind of architectures, you can build solutions that take advantage of cloud computing concepts, by reducing costs and increasing productivity without managing virtual machines, storage, or networking.
In this session, you will learn what is Azure Service Fabric Mesh: the Serverless flavor of Azure Service Fabric, why it is more important than ever to have this kind of platform and how can you adopt it in your projects.
Oresztesz Margaritisz
Oresztész is working at EPAM Systems with approximately 13 years of professional experience. 5 years ago he was promoted to a lead software engineer. Since then he mainly focuses on mentoring & coaching other developers, building and forming software development teams and practicing agile & lean methodologies. During his professional career, he worked in a wide variety of projects from R&D, product development to software maintenance. Both at small start-ups and large enterprises. Within the brief 5 years of his leading career, he had the chance to work with around 50 people with different personality, skillset, and preferences.
Being agile with modern Java
The Java development ecosystem changed a lot during the past 10 years. A lot of new technologies are available nowadays. But it’s not self-explanatory how to integrate them together to form a powerful development environment. In this session we will go through some of the typical modern technologies and tools and investigate how to maximize their effectiveness to gain as much agility as possible.
Agenda
* Revisiting Agile values and XP practices
* Picking the right quality attributes & metrics for maximizing
* Modern version of the XP feedback cycle
* How to use certain technologies and practices properly in Java
* Hotswaps
* Containers
* Generators
* Continuous testing
* Living documentation
* Pipeline as code
Andy Lark
Andy Lark is a globally awarded leader and entrepreneur with significant experience of building the world’s technology, online and consumer businesses. He has built one of the most successful SaaS start-ups into a global software powerhouse; launched apps used by millions every day; lead the transformation of Australia’s most vibrant financial services brand; and, built one of the largest eCommerce sites in the world. Today he is a highly sought-after speaker, futurist and consultant on brand, marketing, digital and customer experience.
He has held multiple C-Suite roles – and worked with leading brands – including, Air New Zealand, Commonwealth Bank, Dell, Emirates Team New Zealand, Foxtel, Southwest Airlines, Foxtel, and Xero. Today Andy chairs Group Lark – a global consultancy driving brand and digital transformations for the world’s leading countries and enterprises. He is a non-executive director of Mercury Energy. He has held directorships with Argent Networks, No8 Ventures, Endace Systems, Simple (chair), SLI Systems, and Fronde. He and invests in and advises numerous start-ups.
Andy is regularly rated in the Top 100 CMOs and digital leaders globally; writes one of the leading marketing blogs – The Daily Lark; and recently co-authored NYTimes and Amazon best-seller, Augmented – cited by China’s President Xi Jinping as recommended reading on Artificial Intelligence.
The Rise of the Soul Machines
For decades the computer-to-human interface hasn’t shifted. Our interactions are mired in text interaction, clicks, digital puppets, and “dumb” conversations. Now, the power of artificial general intelligence; advances in neuroscience, and advanced animation have started to infuse machines with a soul.
Powered by digital brains, a new interface is emerging that will change forever how we interact with machines. Digital employees, agents and celebrities are being born that will change forever the way we communicate and engage. See how – from phones and tablets to screens in cars to traditional desktop – leading companies have already begun laying the foundation for the next revolution in computing.
Takeaways:
1. Soul Machines will reshape you engage, interact and transact with consumers, employees and stakeholders
2. Where and how to apply Soul Machines in your business
3. Leading businesses are deploying Soul Machines today to out-innovate competitors and scale like never before
Change or Die
A keynote that opens the aperture on the promise and potential of brands and marketing.
Would you change if your life depended on it? How will you lead your businesses through change in the face of unprecedented disruption? How will you “Uberfy” and “Amazon” your business to future-proof growth? What’s an ‘Nth Power’? How can you lead innovation by deploying more makers than managers? How can you out-innovate and out-brand the competition using moments of doubt, desire and dissatisfaction?
These are just a few of the questions that will be answered in an entertaining and enlightening keynote by Andy Lark – a multi-award-winning marketer; an entrepreneur who has built billion-dollar brands; and innovator who has taught thousands of people how to secure an advantage in the post-digital economy.
Learn and understand:
1. New techniques for architecting brands, products and experiences
2. How Martech can move beyond funnels and mass email to be an engine of growth for your business
3. Why the fundamentals of marketing need to be modernized to accelerate advantage
Bolocan Ovidiu-Cristian
The Head of SEO Department @SEO Cupcake in the last 5 years with over 8 years of experience in the SEO industry from Romania.
Beat Google: Optimize the micro-moments for macro-success
Do you want to know how to beat Google and to understand the customer journey well?
How Content Marketing will help your business to be visible in all micro-moments?
Discover those things in only 30 minutes!
Takeaways:
- What means micro-moments in the search customer journey
- Why you should optimize also informational keywords
- Why informational keywords can give you macro-success
Dimitrios Prodromou with Pepper Robot
Dimitrios Prodromou is the founder and technical director of Humanizing Technologies GmbH, a company that consistently pursues the goal of integrating robots into everyday life in society and creating meaningful application scenarios.
Under the “FernArbeiter” brand, the portfolio is expanded to include the “Telepresence robot” Double. Together with his co-founder Tim Schuster, the team comprises 14 clever and bright minds in three locations in Germany and Austria.
The company is one of the leading software and solution provider for Pepper, the most advanced humanoid robot (by Softbank Robotics). Their ready-to-use core software enables everybody to manage multiple robots, create content and develop use cases in no-time, everything without a single line of code. This Robot Management System drives 110+ robots, and it is considered as the biggest robotic fleet in Europe in private administration. Dimitrios Prodromou holds a master degree in Mechatronics/Robotics and is actively working since 15years in the robotic business.
Bringing Humanity into Robotics – Use Cases of an Emotional Robot
Humanization of Robots – Good or Bad? Robots are already part of our daily life. The so-called social and service robots help us to orientate in supermarkets, welcome us in company entrances and assist us with our transfers in a bank’s lobby. Furthermore, we use them as tools in our homes to clean the floor or moan the lawn. Driven by AI, those physical representations of a chatbot get smarter and more advanced every day.
In this interactive speech, the keynote will focus on the core question: Humanization of Robots? – Good or Bad? And it leaves the answer to the audience. Together with Pepper, Dimitrios will present examples of human-robot-interaction and inform about the current use cases and capabilities of today’s robots.
Takeaways:
- Overview of the current robotic market
- Use cases of everyday robots
- How to trigger human emotions with robots
Andrei Dumitru
Andrei is a highly skilled and experienced consultant in Digital Customer Experience, IT Security and Business Transformation domains.
Over the last 12 years, he helped large international customers from Telecom and Banking industries steer their IT strategies to ride the latest technological trends.
Lately, he focused on R&D around Open Banking, particularly the security challenges, in close cooperation with leading software vendors and initiative groups. One of his early achievement in this domain was winning the Open Banking Institute Hackathon in 2018.
He is the lead contributor in launching Smart Fintech, an Open Banking accelerator platform powered by IT Smart Systems.
How strong is your API Security in OpenBanking?
Identify the most common threats in OpenBanking and potential mitigation paths and solutions in the API Security perimeter. Describe OAuth2/OIDC best practices related and emerging standards in Microservices Security.
Takeaways:
- OpenBanking introduces new type of vulnerabilities
- API Security industry standard is OAuth2/OIDC
- Special OAuth2 profiles are emerging for the
- Financial Services space
Vlad Marinescu
Experienced Business Leader and Senior Program Manager with a proven track records of more than 18 years in IT&C industry.
How strong is your API Security in OpenBanking?
Identify the most common threats in OpenBanking and potential mitigation paths and solutions in the API Security perimeter. Describe OAuth2/OIDC best practices related and emerging standards in Microservices Security.
Takeaways:
- OpenBanking introduces new type of vulnerabilities
- API Security industry standard is OAuth2/OIDC
- Special OAuth2 profiles are emerging for the
- Financial Services space
Anton Karpov
Anton has worked in the information security industry since the beginning of the century. He began his career as a penetration tester and ISO 27002 auditor in security consultancy. He later became one of the first certified PCI DSS auditors in Russia. In 2009 Anton stepped away from security consultancy business and joined the Global Information Security team at Barclays Bank, where he was a member of the Security Assessment and Penetration Testing teams.
Anton joined Yandex in 2011 as Chief Security Officer, where he builds and manage Security department. Yandex is one of the largest internet companies in Europe, operating Russia’s most popular search engine and its most visited website. Anton is responsible for developing and leading information security strategy and risk management plans, designing security controls and processes across the company.
Human Aspects of Cybercrime: 10 Things in Cybersecurity That You Are (Probably) Doing Wrong
Being a practitioner in Information Security for over 15 years, Anton feels there is a certain gap between theory and practice. Quite often CISOs should just stop following common practice and ask themselves why are they doing something this certain way or another. In his talk Anton will cover such things as Information Security strategy, people management and human resources, positioning InfoSec department in organization. With each topic, he will touch on what is commonly wrong with it and how to fix it.
A further look into:
- Spending budget
- Using the appropriate security tools
- Involving colleagues in InfoSec processes
Shallu Behar-Sheehan
Shallu Behar-Sheehan is an accomplished international marketer with over 25 years’ experience in creating and delivering integrated strategic revenue generating marketing initiatives globally.
Acknowledged as one of the Top 20 Women in Tech by B2B Marketing and one of the 100 Most Influential B2B Technology Marketers in Europe by the prominent online tech community Hot Topics, Shallu has helped technology organizations significantly raise their brand profile in highly competitive environments.
As an innovative and award winning leader, Shallu has a strong track record of spearheading industry leading campaigns against aggressive business targets, which deliver timely and impactful returns on investment.
Building Relationships with Results: How Customer Intimacy, Advocacy & Loyalty can be the magic behind the metric!
Explore the impact of implementing an emotional-connection-based strategy across the entire customer experience.
Do we know what this really means and what it would even look like, let alone what metrics we measure?
This session should inspire you to:
1. Explore the shift from CX to CI
2. Leverage the power of influence through customer brand advocates
3. Optimize customer engagement initiatives through delving deep into NPS
Nicolas Frankel
Developer Advocate with 15+ years experience consulting for many different customers, in a wide range of contexts (such as telecoms, banking, insurances, large retail and public sector). Usually working on Java/Java EE and Spring technologies, but with focused interests like Rich Internet Applications, Testing, CI/CD and DevOps. Currently working for Hazelcast. Also double as a teacher in universities and higher education schools, a trainer and triples as a book author.
3 performance improvements with Hazelcast IMDG in your microservices architecture
While a microservices architecture is more scalable than a monolith, it has a direct hit on performance. To cope with that, one performance improvement is to set up a cache. It can be configured for database access, for REST calls or just to store session state across a cluster. In this demo-based talk, I’ll show how Hazelcast In-Memory Data Grid can help you in each one of those areas and how to configure it. Hint: it’s much easier than one would expect.
Takeaways:
• Microservices are not for everyone
• Microservices actually decrease performance but allow for horizontal scaling
• Hazelcast IMDG can with the performance hit caused by microservices (or clustered application in general)
Gioni Gennai
Gioni is Accenture Interactive Martech Innovation Lead for ICEG. He has almost 20 years of experience in the Information Technology industry, mainly focused on Digital Marketing, Web Content Management and e-Commerce, working in international and complex environments on projects for multinational companies. Within his team he is working on MarTech and ADTech solutions and scouting for innovative technologies.
Customer Experience – Do you really know everything about your customers?
In the last few years the number of data sources has grown strongly, and the trend is ongoing: according to Gartner the average US adult will own more than six smart devices by 2020. Today cross-device IDs and identity resolution is a critical need for marketing effectiveness. Find how Accenture in collaboration with Google has created a Martech Solution to solve this problem.
Takeaways:
- Understand how fragmentation of data and technologies prevent brand from deliver a great Customer Experience
- Learn how a centralised Data and Decision Management is necessary to orchestrate contextualised personalisation across all channels
- Discover how the integration of Martech, ADtech and Cloud providing marketers a persistent, unified customer view to activate marketing initiatives.
Filip Pocea
I am an experienced SEO and Digital marketing specialist with over 5 years of experience in the SEO industry from Romania.
The Google Paradox: I’ll train you to help me grow!
How did Google use SEO to dominate the internet? How will SEO change in the future?
Takeaways:
- Google dominates the internet.
- 49% of all Google searches are no-click.
- Is Anything In Life Ever Really Free?
- The world’s most valuable resource is no longer oil, but data.
Justin Hendrix
Justin Hendrix is Executive Director of NYC Media Lab, a public-private partnership between the City’s industry and its universities to drive emerging media and technology innovation and entrepreneurship, and the founding Executive Director of RLab, a new 16,500 square foot facility including co-working labs, classrooms, studios, and more in the Brooklyn Navy Yard. RLab is the nation’s first city-funded center for research, entrepreneurship and education in virtual and augmented-reality, spatial computing and other emerging media technologies.
Previously he was Vice President, Business Development & Innovation for The Economist. He holds a BA from the College of William & Mary and an MSc in Technology Commercialization from the McCombs School of Business, University of Texas at Austin
The Rise of Synthetic Media: How Deep Learning & AI-generated Content Will Impact the Global Stream of Information.
Synthetic Media, or content that has been algorithmically created or modified with AI and deep learning, is saturating the digital landscape. From chatbots to voice assistants and deep fakes, many fear the blurring of the line between what is real and what is synthesized, of the spread of hoaxes and lies. But these technologies will also create new means for expression, and new tools to create art and engage people.
In this talk, NYC Media Lab and RLab Executive Director Justin Hendrix will discuss the opportunities and challenges for a new form of media at the intersection of computer generated images, video, and voice, sourcing examples from new university research, R&D, and innovation in the space. What balance will the media industry need to strike when working with AI generated content? How is Synthetic Media changing the production, consumption, and monetization of media?
Takeaways:
• Understand how the media industry is leveraging the cutting-edge design and engineering research of talented researchers and startup companies. More specifically, how organizations like NYC Media Lab and RLab are building an ecosystem that mixes education, industry, and entrepreneurship towards the goal of advancing human experience with technology.
• Understand how new forms of media and content will bring new economic trends, such as commercialization forecasts, what’s in market, and what’s to come.
• Gain a critical perspective on how AI, deep learning and synthetic media technologies are creating profound, global challenges in the decade ahead, and how we can work together to overcome them.
Luca Bolognese
BIO
Luca is a Program Manager in the Visual Studio Customer Success Team. His team is dedicated to making customers successful especially on DevTest Labs and .NET Core. In the past he worked on a few things in Microsoft (SQL Server, ADO.NET, LINQ, C#, F#, VS IDEs, …) and Credit Suisse London. He now lives in Xabia, Spain.
What’s new in C# 8.0
Several new language features are coming to C# in the next release, included in Visual Studio 2019. Luca Bolognese will give us a quick look at how to avoid null reference exceptions with nullable reference types, how to consume and produce asynchronous streams, and much more.
Takeaways:
• Learn about all new features in C# 8.0 (nullable reference types, asynchronous streams, recursive patterns, switch expressions, ranges, default interface member implementations …)
• Learn about the history of the language
• Take a peek of possible future enhancements
Eliza May Austin
Eliza is the CEO and Co-Founder of th4ts3cur1ty.company, who specialize in delivering intelligence lead adversary emulation purple teaming & the bespoke building of Security Operation Centers. Eliza is also the Founder and Director of Ladies of London Hacking Society (LLHS). LLHS is one of the largest technical cyber-security groups in Europe, and the only one of its kind in the world.
Eliza originally trained in Digital Forensics at university but fell in love with purple teaming after exploring both penetration testing and incident response. She is an advocate for accessible education, a driver of the women in cyber-security movement, she champions neurodiversity and is an international technical speaker.
Securing Docker Containers from 0 to Doable
All too often containerization is seen as a dev issue. Security professionals don’t have much, if any hands-on contact with docker in particular. By default, containers are pretty insecure and we’re going to walk you through an easy security audit and mitigation implementation.
Takeaways:
- Just because it has ‘container’ in the name does not mean it is secure.
- Running a security audit against a docker container is really simple, here is how it’s done.
- By the end of this talk you will be able to confidently secure your docker container.
Lara Ferrari Julio
Lara has 10 years of experience in the Marketing industry and is passionate about how products can drive solutions for brands, and people. Lara has been with LinkedIn for over 4 years working with marketers, agencies and partners, helping them unlock their potential as both users and clients of LinkedIn, driving personal and professional goals.
Marketers also benefit from Lara’s experience at Microsoft and Skype, where she managed advertising and creative campaigns, as well as, tested new product offerings.
How to activate the 3 key circles of digital trust on LinkedIn
Digital enhances the way executives engage with their audiences and express their views. Increasingly, leaders are expected to share their insights and ideas on social media, making it essential to develop an effective approach.
LinkedIn is the world’s largest professional network, with over 645 million members throughout the world. In this session, you’ll learn how to use the platform to build a digital trust advantage.
Takeaways:
- Communicate with a human voice: how marketing can unlock such potential by encouraging executives and employees to share content
- Grow your LinkedIn community: maximize your brand’s potential on the platform
- Be present and constant: trust is earned through the consistency of performance over time. Invest in an always-on content strategy!
Gabriel Caramis
Gabriel Caramis is the CEO and Founder of Woobble with an experience of over 10 years in Online Marketing. He launched Woobble in 2017 with the focus to solve customer problems with specific to all the web, mobile and marketing solutions.
Gabriel always makes sure, the solutions are 100% unique and meet the client’s requirements. He is self-determined and urges to provide the best solution to suit your business nature and goal.
His team of professionals will closely work with you and spot the right window for your business to attract customers. They have a wide area of knowledge in providing vital solutions and services in the areas of information technology, consulting and outsourcing in various segments of industry like advertising, education, finance, healthcare, life sciences, hotel/hospitality, media and entertainment, mobile and wireless, retail, real estate, sports and fitness, technology, non-profit and more.
His motto is “If your Business is Bread and Butter, Woobble is going to be your Jam!”
How to Plan and Create the Perfect Omnichannel Marketing Strategy
It’s like today’s marketers have to play their own version of customer Clue. When the path to purchase can start or end at any time, in any location, on any device, it’s becoming more necessary for businesses to provide a seamless user experience across them all.
According to Google research, 90% of multiple device owners switch between an average of three per day to complete a task. Businesses that can help their customers complete those tasks when and where they won’t stand to gain a piece of the $1.8 trillion that cross-channel sales are predicted to reach this year.
That’s why, increasingly, companies are guiding their prospects and leads through the customer journey with an omnichannel strategy.
According to Google research, 90% of multiple device owners switch between an average of three per day to complete a task. Businesses that can help their customers complete those tasks when and where they won’t stand to gain a piece of the $1.8 trillion that cross-channel sales are predicted to reach this year.
That’s why, increasingly, companies are guiding their prospects and leads through the customer journey with an omnichannel strategy.
Be where your customers are!
Ovidiu Diaconescu
Ovidiu Diaconescu is an experienced technologist and tech founder with a strong background in information technology, privacy, security and the gaming industry.
He started as a freelancer by founding, architecting and lead developing a fund-raising platform used in the United States, Canada, UK and Israel. He, later on, worked in the gaming industry, leading the development of risk management platforms, Cloud technologies, products, QA, operations and business.
He is currently the CRM Tech Team Leader at Ubisoft, working with one of the top-ranking leading technology in Campaign Management.
Combining SaaS, PaaS and IaaS for Real-time Marketing Automation at scale
At Ubisoft, we enrich players’ lives through original & memorable entertainment experiences. This vision is reinforced in our approach to marketing by delivering personalized messages at the right time and on the right channel.
The session presents multiple strategies to enhance marketing automation with real-time data at a high throughput.
Takeaways:
- Combining SaaS, PaaS and IaaS from Salesforce and AWS;
- Messaging based data propagation for resiliency and high throughput;
- Efficient microservice design: horizontal scaling, call hierarchy using the circuit break pattern, bypass redundant computations using headers, and others.
Alexandru Petrescu
My name is Alexandru Petrescu, I work as “R&D” in EXE Software, I am a university assistant, Technical Lead at MIC UPB and Country Lead MSP Romania. I am passionate about technology, especially in AI and I am proud of it, which has led to achievements such as an article published in 2019 IEEE ICCP or the certification of “Microsoft Certified: Azure AI Engineer Associate”
Combining SaaS, PaaS and IaaS for Real-time Marketing Automation at scale
Reveal how an AI model from research laboratories can be transformed into an accessible Web API model using Azure ML studio, thus making it available to the real-world scenarios.
Takeaways:
- Azure ML Insights & Tips
- Walkthrough a language AI model
- Trade-offs between research & real world
Claus Risager
M.Sc., Ph.D. in Robotics & AI. 30+ years of experience with Professional Service Robots. Created one of Europe’s largest robotics innovator companies with more than 80 experts. Has given more than 250 talks about robotics around the world, incl. TED-x talks. EU reviewer, evaluator, advisor. Several awards & prizes. Dedicated to robotic entrepreneurship, innovation and business.
Blue Ocean Robotics – how technology and partnerships create a success story
– How the robotics industry has progressed until now and how it will progress in the next 5-10 years and beyond.
– The business model of Blue Ocean Robotics and how we managed to become a success building upon partnerships.
– Examples of some of our robots, including the award winning UVD robot that saves lives in hospitals every day.
Takeaways:
1. Unique business model in the robotics industry.
2. Partnerships are essential to create successful products and solutions.
3. Robotics industry is growing rapidly and opens up lots of opportunities for all.
Vincent Boon
BIO
Co-founder and Head of Innovation & New Ventures at Standing on Giants – transforming the way businesses communicate with customers
Arguably the leading expert in the burgeoning world of community management, Vincent Boon (a member of the founding team behind the disruptive telecoms company, giffgaff set up in 2009), has been using his attentions and talents at Standing on Giants to create online communities that bring companies and their customers closer together. In the modern world, unrivalled customer experience lies at the heart of every strong brand. Companies who collaborate effectively with their customers can transform everything from customer service, sales, marketing, product development and more.
At Standing on Giants he has developed a revolutionary community-driven business model that combines technology, people and processes. And helped brands all around the globe become more customer-centric, creating collaborative communities with bold businesses like Airbnb, Movistar, Check-a-Trade, and O2.
Online Community collaboration is the future of business
Businesses around the world are starting to wake up to the power of customer collaboration. Vincent Boon, Founding Team at giffgaff and CoFounder at Standing on Giants, takes you through the concept of brand-owned communities and the vast opportunities they can open up for a business. He’ll take you through the story behind how giffgaff was created and will teach you the fundamental principles he uses to create these amazing communities all over the world for the likes of Telefonica, Airbnb, Fujitsu, and many more.
Takeaways:
- Understanding how customer collaboration will be key to future proofing your business
- A blue print to taking cost out and getting value in
- Clear examples of how customers create innovation
Jason Yim
Jason Yim is the CEO and Executive Creative Director of Trigger – The Mixed Reality Agency with offices in Los Angeles and Aarhus, Denmark. He has creatively led over 150,000 hours of development in mixed reality, including as a Snap Lens Studio Partner, showcase developer for Vuforia and Google, and as an early developer for Magic Leap.
Jason’s recent high-profile work incorporates mixed reality in marketing (Star Wars: The Last Jedi), product development (Hotwheels – Augmoto), location-based experiences (Fish Designer for LEGO House) and Enterprise tools (AR Design Evaluation tool for Honda), all of which demonstrates the wide spectrum of use cases for mixed reality across all industries.
In 2015, Jason returned to his childhood home to speak at TEDx Hong Kong on “Computer Vision Bringing Toys to Life” Additionally, Jason has 4 assigned Patents in AR/MR with several more pending.
Jason was also featured in Apple’s first TV show: Planet of the Apps and won two LA Auto Show Design Challenges back-to-back with his partners at Honda Advanced Design.
LEGO, SPIDER-MAN, THE NBA – CONSUMER XR
A broad overview of the XR industry landscape that will quickly drill down into hard-earned insights from 150,000 hours of XR development. Attendees will learn about the pros and cons of XR implementation across various platforms from Social AR, like Snap, Facebook and Instagram, and how they compare to dedicated AR apps or LBE solutions. Project case studies from high-profile XR campaigns like Spider-man Far From Home, Toy Story 4, The NBA, The NHL, The LEGO Museum etc will help illustrate common challenges and solutions.
Three Takeaways
• WHY AND HOW TO USE AR? – Strategy behind an XR campaign
• WHAT CAN YOU DO IN XR? – Implementation options: Social AR, Web AR, AR Apps and Modules, Location Based Experiences
• WHERE IS XR GOING? – Latest trends and emerging technologies that are affecting the XR industry
Cristian Ionita
Cristian is currently the Digital Transformation Manager in Vodafone Group.
His responsibilities include agile transformation and software automation in Vodafone.
Prior to this he involved in strategic transformation projects including predictive analytics and machine learning.
He also graduated an MBA at Maastricht School of Management.
Vodafone Digital Transformation
In this section I will present the strategy Vodafone has on the Digital Transformation Journey.
Takeaways:
- Robots vs Orchestrators vs Intelligent Automation
- Machine learning role
- Agile Model used
- Jobs future transformation
Maarten Balliauw
BIO
Maarten Balliauw loves building web and cloud apps. His main interests are in .NET web technologies, C#, Microsoft Azure and application performance. He is Developer Advocate at JetBrains, and formerly founded MyGet. He’s an ASP Insider and former Microsoft MVP.
Maarten is a frequent speaker at various national and international events and organizes Azure User Group events in Belgium. In his free time, he brews his own beer. Maarten’s blog can be found at https://blog.maartenballiauw.be.
Indexing and searching NuGet.org with Azure Functions and Search
Which NuGet package was that type in again? In this session, let’s build a “reverse package search” that helps finding the correct NuGet package based on a public type.
Together, we will create a highly-scalable serverless search engine using Azure Functions and Azure Search that performs 3 tasks: listening for new packages on NuGet.org (using a custom binding), indexing packages in a distributed way, and exposing an API that accepts queries and gives our clients the best result. Expect lots of live coding!
Takeaways:
• Understand the concept of triggers and bindings in Azure Functions.
• Understand when and how to create a custom binding.
• See these in action in a real-life example.
Mircea Andone
For 3 years with WAGO in the automation department, developing complex solutions for customers to help them in the transition to an IoT driven world.
Tech enthusiast, always wanting to try out the newest and most advanced technologies that can make life and business easier.
The Digital Industrial Revolution
WAGO’s approach to the concepts of Industry 4.0 and the digital factory with the IoT Controller and the WAGO Cloud.
Takeaways:
- Industry 4.0
- Factory 4.0
- WAGO Cloud
- IoT Controller
Alexandru Luca
Alexandru Luca is an experienced Senior Consultant for Mobile Technologies with over 15 years experience in IT & C field. Over the years, Mr. Luca has gained valuable experience in this field both by taking key roles in the companies in which he has worked and by acquiring important certifications in this field such as Certified Enterprise Mobility Management, Certified Solution Design & Deployment and Certified System Architecture.
Mr. Luca is a member of the certSIGN team for more than 4 years during which, his activity was an important part of certSIGN’s work and business in this field. The company, with its own mobile security department, has developed and now owns its proprietary mobile products, such as Trust4Mobile – Voice and Messages Encryption application, Fides – Electronic Signature application, and, at this moment, is giving increased interest in continuously improving products and maintaining them at a constantly up-to-date technological level.”
Sweet Mobile
How can we talk about a 100% digital company, if the business processes still involve being tied to a computer desk and working with a spectacular amount of paper documents? Of course, we do have access to an even more spectacular amount of mobile solutions that promise us increased productivity and ease of use. Maybe too many, too scattered and somehow still not enough, taking into account the main aspect that (should) interest us – cybersecurity.
We do witness an era in which, if we want our business to successfully “complete” the digital transformation imperative, we must #gomobile BUT also be secure! Wouldn’t it be great if there was one solution capable of meeting all our “desires” on this subject – 100% digital, mobile, secure, easy, paperless, integrated, customizable etc. ? Yes, it would be sweet!
So, come and discover:
- The EASY way to deploy integrated solutions capable of ensuring a secure mobile enterprise.
- The FAST way to digitalize your business through fully secured mobile devices and apps.
- The SWEET way in which a well-known brand already implemented the #gomobile concept.:
Ovidiu Seceleanu
With over 20 years experience in the field of IT solutions for infrastructure and security, Ovidiu Seceleanu manages the B2B solutions team of the Samsung Romania IM division. The mission is to promote Samsung mobility solutions for companies, to develop the partners ecosystem and to make Samsung Knox the market leader in the field of mobile device management solutions.
Sweet Mobile
How can we talk about a 100% digital company, if the business processes still involve being tied to a computer desk and working with a spectacular amount of paper documents? Of course, we do have access to an even more spectacular amount of mobile solutions that promise us increased productivity and ease of use. Maybe too many, too scattered and somehow still not enough, taking into account the main aspect that (should) interest us – cybersecurity.
We do witness an era in which, if we want our business to successfully “complete” the digital transformation imperative, we must #gomobile BUT also be secure! Wouldn’t it be great if there was one solution capable of meeting all our “desires” on this subject – 100% digital, mobile, secure, easy, paperless, integrated, customizable etc. ? Yes, it would be sweet!
So, come and discover:
- The EASY way to deploy integrated solutions capable of ensuring a secure mobile enterprise.
- The FAST way to digitalize your business through fully secured mobile devices and apps.
- The SWEET way in which a well-known brand already implemented the #gomobile concept.:
Peter Pilgrim
Peter Pilgrim is a self-employed cloud-native Java software developer. He is a book author: “Digital Java EE 7 Development” and “Java EE 7 Developer Handbook” published by Packt.
Peter is elected to the Java Champions in 2007. He once upon time founded and managed a Java User Group. He has worked as an independent contractor for over a decade. Peter discovered Java programming language in 1998 and has never looked back. He has had his share of Java Applets, Swing, JavaFX, EJB and messaging technologies. He has worked directly for investment banks such as Deutsche and Lloyds and other financial services. Nowadays Peter helps bluechip and other e-commerce concerns such as Santander, Kobalt Music and Sainsburys Digital in there developer experience and their transformation from legacy monoliths to fully function microservices and most definitely in the cloud.
Peter has a personal blog at http://www.xenonique.co.uk/blog/ and you can follow him on Twitter via @peter_pilgrim.
When not working with Java, Peters loves to listen to music, play football (soccer) and occasionally does pick up a lead electric guitar.
Cloud native Java – are we there yet?
Cloud native is a new fangled term that describes a set of approaches to distributing computing in the cloud.
Java was invented long before the cloud in a world when internet networking was expensive, slower and less common to the working person.
In the 21st century, computing is now a commodity, where you pay-as-you-go for services, servers functions and storage. Yet we still need common programming language that serves as a glue to connect all of these functionalities out there is the “interwebs”. Is Java still relevant to the world of cloud computing? Is Enterprise Java alive or is it dead with all of this change of pace? Will Java still be able to hold water in the next 5 years, 10 years?
In this session, we discuss what it means to be cloud-native. We talk about Spring Boot the de-facto choice for microservices. We look at the alternative programming languages on the JVM. We might look at the Go language, the programming language from Google. We definitely will look at well-architected cloud applications.
Whether you are new software developer or are you experienced in enterprise Java, you will come away from this session knowing cloud-native Java.
Takeaways:
- The audience learn about modern practice of technical digital adaptation including real experiences from retail, banking and the music industry
- The audience will understand Where and how Java, the programming language, the virtual machine and the community fits into the cloud-native world. They leave knowing Java’s continuing evolution and relevance
- The audience will know how essential Spring Boot and Jakarta EE technologies are and how they line up face-to-face, we will compare and contrast.
Ruben Horbach
Ruben Horbach is spearheading Innovation for German digital agency ETECTURE and works closely with C-level management to develop the long term digital strategy of the agency.
ETECTURE is always using the latest technologies available while delivering digital transformation projects through a proven method for some of the leading companies in Germany including Daimler, Volkswagen and ING.
Before his current role, Ruben worked as Head of Innovation for the London based Digital Innovation agency Somo. During his time with Somo he worked with many global brands including Audi, BP, Goldman Sachs and The New York Times.
Furthermore, he worked for Apple, founded two start-ups and is a frequent international keynote speaker.
Ruben currently lives in Amsterdam.
Augmenting Reality: Is AR becoming the next big tech platform?
In this exciting talk Ruben Horbach will highlight the latest developments in both AR and VR, and how these incredible technologies will impact both users and businesses. Get ready for a whirlwind of example cases, intriguing sneak peaks in R&D labs and gain valuable insights in the next big technology platforms.
Takeaways:
1. What are the latest developments that drive AR.
2. How is AR impacting human behaviour / how will our behaviour change.
3. Is AR already causing change for businesses / how will this develop in the coming years.
Catalin Vamesu
Experienced in operational improvement for enterprise-level organizations by developing and implementing the most suitable automation technologies, based on the client industry and technical landscape. Involved in all stages of the processes lifecycle, can evaluate the automation potential of a process and propose the appropriate solution.
The highest goal is transforming any potential project into a long term partnership with the client, based on clear delivery methodologies and transparency.
Robotic Process Automation @ NTT DATA Romania
Overview on the process of developing and marketing automation technologies by NTT DATA Group; NTT DATA Romania – BPM&RPA Competence Center pool of services and technologies focused on improving operational efficiency; introducing new concept of RPA implementation – WinActor Self Service RPA, NTT DATA Intelectual Property
Gregory Pickett
Gregory Pickett CISSP, GCIA, GPEN has a background in intrusion analysis for Fortune 100 companies but now works with NuTech Logix’s Assessment Practice. As a security professional, his primary area of focus and occasional research is networks with an interest in using network traffic to better understand, to better defend, and sometimes to better exploit the systems that live on them.
Surviving What Comes Next (for your network)
The network is constantly changing. With each new change, we are promised the answer to all of our problems. First, it was Software Defined Networking (SDN). Now, it is 5G. While there is much to be gained, it is not all sunshine and rainbows. In this session, we will learn what improved for companies who moved to SDN, what risks they introduced in doing so, and what they did about it. We will also take a look at what we expect to gain from 5G and what risks we will need to mitigate as we transition to it.
Takeaways:
- Honest assessment of where we are with SDN
- How to better protect your SDN
- What you need to be ready for 5G
Alexandra Galviz
Alexandra Galviz was the former Head of Training and Development for a Foreign Exchange broker by the time she was 24 years old. Finding herself a round peg in a square hole she spent time learning what her values, passions and skills were. Unable to find a role that aligned with all the above, Alex decided to create her own portfolio career.
She has been named LinkedIn Top Voice for the UK for the last two years running, making her in the top most influential content creators on LinkedIn. She has since went onto work with the likes of Shell, Deloitte, BP and Microsoft.
She is also the co-founder of a global movement called #LinkedInLocal that has grown to 80 countries, in over 600 cities and reached over 100,000 members. A hashtag campaign that started with the intention of encouraging people to get offline and meet the people behind the profile for informal networking that is now the longest and largest running campaign on LinkedIn.
What is your brand on LinkedIn saying about you and your business?
The rules of LinkedIn have drastically changed in the last few years, going from a static networking platform where you put your CV to a social networking platform but businesses are not adapting to the changing dynamics. We aren’t interested in buying from faceless companies, instead, we’re interested in buying from REAL people. Branding on LinkedIn is now PERSONAL!
Find out how you can make sure you’re standing out from the crowd digitally, attract your ideal clients and if done right how you can make opportunities come to you by leveraging LinkedIn. You’ll find out about the top tricks and strategies of creating a personal brand directly from one of LinkedIn’s top influencers who has attracted companies such as Shell, BP, Deloitte and Microsoft to work with her.
Takeaways:
• Understand the changes on LinkedIn and how to make the most of the platform
• How to position yourself as a subject matter expert
• How to change your LinkedIn strategy or if you don’t have one find out how to get started
Carole Picou-Katmann
Over the past 15 years, Carole’s global track record has led her to manage brands and teams in the USA, Belgium, Germany, Canada and lately in the Netherlands. Carole can be regarded as a serial intrapreneur, who comes into companies and creates departments which did not exist before, may it be Digital, e-Commerce and more lately Mobile/Software sub-division within the TomTom Consumer Division. Indeed she has been responsible multiple times for defining & implementing brand strategies, product launches and e-Commerce and mobile platforms (from scratch) to help achieve brand and growth targets, build credibility and reach amongst the target audience.
Customer Obsession – The Tip of the Iceberg
Catching Consumer’s attention in a world where downtime is a scarcity is becoming increasingly difficult. One key component to strive to achieve this is Consumer Obsession – how to make sure that the product or service you are offering fits ever-changing needs of end consumer and how one reacts to feedbacks and consumer inputs.
At TomTom Consumer, we have been a trustworthy Road companion for more than 25 years and now our biggest challenge is to tackle our product digital transformation to offer solutions that meet with consumers evolving mobility requirements and needs. A walk through where we were and where we are going and what it took for us to take this leap.
Takeaways:
- Seeing the bigger picture
- Making sure people develop peripheral skills
- Not being shy to push back and question product priorities
Luis Fraile
BIO
I have been working around software development for twenty years. During these years I have played a lot of different roles around software development like implementing agile methodologies, implementing software development practices like unit testing, CI/CD, and more.
My principal interests are helping teams to be more effective in their development teams with tools like best practices and agile methodologies. I am a current Microsoft MVP on software development technologies and run the MadridDotNet users group.
Also I love to be involved in the creation and developing all aspects of software products with proven experience during my career.
A lap around Azure DevOps Pipelines for ASP.NET Core and Azure Deployment
In this session we will show how to create a CI/CD pipeline with Azure DevOps to deploy your ASP.NET Core applications to Azure with WebApps and WebApps for Docker. We will show practices like building pipelines, Docker images build, publish to Azure and other docker Registries, handling secrets for your configuration files with Azure KeyVault and some tips and tricks to build and deploy your ASP.NET Core applications.
Takeaways:
- Understand key concepts of Azure DevOps Pipelines
- Understand the new YAML pipelines structure for deploy applications
- Create a pipeline to build and deploy your .NET Core Applications to Azure
Ibon Landa
BIO
Ibon has been involved in software development for more than 16 years. During this time, he has been employed by several companies in which he had the chance of work with a wide range of environment and technologies.
Currently he is part of Plain Concepts as advisor, mentor and coach for first line companies, focused mainly on development tasks, architecture, ALM/DevOps tools and Microsoft Azure cloud platform – area in which he has been awarded as Microsoft’s MVP.
He is co-founder of the Microsoft Basque Country user group and the Spain Cloud Computing User Group. he has been speaker in different kind of events for Microsoft, local groups or Spanish .NET groups
A lap around Azure DevOps Pipelines for ASP.NET Core and Azure Deployment
In this session we will show how to create a CI/CD pipeline with Azure DevOps to deploy your ASP.NET Core applications to Azure with WebApps and WebApps for Docker. We will show practices like building pipelines, Docker images build, publish to Azure and other docker Registries, handling secrets for your configuration files with Azure KeyVault and some tips and tricks to build and deploy your ASP.NET Core applications.
Takeaways:
- Understand key concepts of Azure DevOps Pipelines
- Understand the new YAML pipelines structure for deploy applications
- Create a pipeline to build and deploy your .NET Core Applications to Azure
George Adams
BIO
George Adams is the Java Program Manager at Microsoft and is the recently appointed chair of the Technical Steering Committee at AdoptOpenJDK. He has been leading the community outreach efforts at AdoptOpenJDK for the last year and is heavily involved in the Java ecosystem. George also contributes to both the OpenJS Foundation and the Node.js Foundation where he is a core collaborator and plays an active role in several of the work groups.
Socials
www.twitter.com/gdams_
www.github.com/gdams
AdoptOpenJDK – And how it impacts you in 2019
AdoptOpenJDK is rapidly becoming a leading provider of OpenJDK™ binaries. With over 25 million downloads in the last year, it is now a serious contender for your production usage of Java™. AdoptOpenJDK provides prebuilt OpenJDK™ binaries from a fully open source set of build scripts and infrastructure.
This talk will cover how we build on over 15 different platforms, execute over 60,000 tests and distribute OpenJDK™ binaries to millions of users. We will also cover how AdoptOpenJDK binaries compare against the Java™ binaries that you use today. If you’re curious to understand more about our future roadmap, security and supporting platforms like Lego® Mindstorms® then this is the talk for you!
Takeaways:
- Come away with a better understanding of the differences between the multiple OpenJDK/Java options.
- Learn the history of AdoptOpenJDK and how it all came together.
- Learn about the range of offerings from AdoptOpenJDK
Jason Hart
Double awarding-winning globally recognized expert and visionary in the World of Cyber Security, Forbes Tech Council Member, and technology leader with 20 years of experience executing team leadership in designing effective cyber and information security solutions. Jason continues to raise and educate the profile of Information Security risks and was instrumental in the introduction of the role CSO (Chief Security Officer) globally.
Jason has devoted his time to reducing and researching Cyber Risks and in-turn been the visionary in a number of the world-leading cybersecurity services and the founder of the world’s leading Cloud-Based Authentication Platform CRYPTOCard. As a former ethical hacker, Jason has used his knowledge and expertise to create technologies that ensure organizations stay one step ahead of the risks presented by ongoing advances in Cyber threats and risks.
Talented leader and collaborator with the ability and knowledge to start new businesses, maximize resources, execute strategic plans, and build or transform teams to drive innovative Cyber Security product development and delivery. With the professional experience of driving technology performance on a global scale.
Jason continues to published articles and white papers Globally and continually appears on BBC, ITV, CNN, Fox News and CNBC as well as Radio 5, Sky News and BBC World News as an expert advisor on Cyber and Information Security matters and issues. His expertise has been cited in global publications including Time, SC Magazine, InfoSec, Computing and Computer Weekly magazines and in the FT, Guardian, Times and Evening Standard and is recognized as a lead figure within the global information security industry.
Jason has held senior positions within a number of organizations, including Ernst & Young’s Information Security Assurance and Advisory Services practice, CEO of WhiteHat and Cryptocard. Clients have included NHS, Governments, as well as a large number of FTSE 100 organizations, for whom Jason has created and developed entire security frameworks as well as Information Security Assessment Methodologies. In addition, Jason regularly provides advice and guidance to Governments, Law Enforcement and Military agencies on Information Security matters globally.
Digital Transformation and what it means for Cybersecurity and the increased Risks to you
Digital Disruption is not a new subject but the speed of its adoption is increasing dramatically. In order to develop more efficient ways of interacting with customers and producing new services, businesses will need to build security into their digital strategies because trust will be fundamental to the success of the digital transformation revolution.
As organizations transform, security must be an integral and transparent part of the process. So what does this mean for Information Security Controls. Are we going to see disruption in the Cyber Security world?
Jean-Pierre Bienaimé
Jean-Pierre Bienaimé is the Chairman of IREST (Economic and Social Research Institute on Telecommunications), a think tank of influence based in Paris.
Jean-Pierre has been Secretary General of the 5G Infrastructure Association (5G-IA), representing the digital telecommunications industry (operators, manufacturers, research and academic institutes,
verticals, SMEs) in the Public-Private Partnership (5G PPP) with the European Commission, from 2016 until 2019. He has also been Chairman of the 5G PPP Steering Board.
Jean-Pierre has been Chairman of mobile industry association The UMTS Forum from 2003 until 2016, with a mission to promote a common vision of the development of 3G UMTS and 4G LTE and evolutions, and to ensure their worldwide commercial success.
Joining France Telecom (FT) in 1979, Bienaimé has had responsibilities including Director Planning Department at FT, Advisor to the Director General of Moroccan Telecommunications in Rabat, Director
of Marketing and Product Development for International Networks Services at FT, Chief Executive Officer of Nexus International, and Vice-President Group Mobile Support at Orange. From 2010 until 2016, Jean-Pierre has been Senior Vice-President at Orange Wholesale.
Jean-Pierre is graduated from ESSEC Business School (Master in Management), from Sciences-Po Paris, from Ecole Nationale Supérieure des Postes Télécommunications – Paris, and from INSEAD
Executive MBA.
Unlocking the Benefits of 5G for the Enterprise Market: 5G Empowering Vertical Industries
Gavin Bell
Multi-award winning entrepreneur, Gavin Bell really knows his onions when it comes to Facebook ads.
Not only is he a leading Facebook advertising consultant, but he’s also a renowned vlogger with millions of views.
Gavin helps brands across the world to utilise Facebook in a way that not only builds their audience, but turns that attention into revenue. His work has been featured on the likes of Virgin.com, Huffington Post, Entrepreneur on Fire, KissMetrics and Social Media Examiner.
Advertising: Why most of us suck at it… and how to change that
Let’s be honest, we hate ads. Our customers hate ads. Even my 3-year-old nephew knows how to skip ads on Youtube. Which poses the question, how can we as marketers advertise profitably and in a way that doesn’t piss our potential customers off? In this high energy talk, Gavin will walk us through how to create and run ads that your customers will LOVE to see.
Takeaways:
1. How to create incredible video content that captures your audiences attention
2. How to run profitable Facebook ads
3. How to create an automated, predictable and consistent business
Iulian Tanasa
Iulian Tanasa is the general manager of QBS Retail&Logistics, one of SoftOne’s main partners in Romania.
With approximatively 20 years of experience in the software industry, both in sales and product development, Iulian acquired a unique blend of technical and project management skills. His experience enables the QBS team to deliver cost-effective and scalable software solutions.
With a significant amount of custom projects successfully delivered, the company has developed vertical solutions, tailored to each client’s business processes.
Digital transformation in Real Estate
As a SoftOne Romania authorized partner, QBS Retail&Logistics’s business approach is based on precise understanding of users’ goals as well as industry-specific requirements. The real estate sector has a great potential when it comes to digital innovation and use of revolutionary software solutions. In this particular field, keeping track of costs and operations in real time is vital. This includes everything, from project planning, construction and use of space optimization to the final sale process.
Implementation of custom software in real estate challenges the traditional approach. Soft1 ERP allows users to analyze data centralized from different sources, ensuring effective asset and orders management. This way, players in the real estate sector can stay competitive in the digital era.
Takeaways:
- How technology is transforming tasks in the real estate industry that were done completely manually until now
- How does custom software challenge real estate industry
- How can players in the real estate sector use custom software solutions stay ahead and relevant in the digital era.
Alexandra Lucescu
Alexandra Lucescu is the Commercial Director of SoftOne Romania, the development hub of one of the most important providers of ERP software, CRM and Web & Mobile applications in Southeastern Europe.
With over 10 years’ experience in communication, marketing and sales, especially in the IT software industry, Alexandra has been identifying new commercial opportunities and managing the marketing efforts of the company for more than 2 years. Her role within the company is to constantly provide strategic advice to upper management and offer Romanian entrepreneurs a revolutionary perspective regarding the automation of business processes.
Digital Transformation. LIVE
New technologies are drastically changing the face and pace of business and organizations need to urgently adapt to the new market reality. To accelerate growth, business transformation is imperative and Cloud is at the core.
Learn how to leverage the opportunities of digital technologies in order to accelerate your company’s activities. Utilize an intelligent business transformation platform that can assist you generate new revenue streams, increase cost efficiency and provide your team with the tool they need to deliver outstanding performance every time.
Takeaways:
- Business transformation is imperative in order to accelerate business growth.
- Cloud is at the core of business transformation, fundamentally changing how businesses operate and deliver value to customers.
- Soft1 Series 5 is an intelligent business transformation platform that can assist you in taking your business to the next level.
- Available as a Software as a Service, Soft1 Cloud ERP enables any company to utilize a comprehensive ERP system and experience significant cost savings from day one
- Being fully configurable and extensible, Soft1 Cloud ERP Series 5 completely adjusts to your business needs
Michael Goedeker
Michael’s company (HakDefNet) currently does Cyber Intelligence research and projects focused on Global Cyber Risks, International Business and Security Leadership and are aimed at making security products, processes, solutions and defense against cyber threats as easy to understand and implement as possible.
Michael is also the author of the chapter “Cyber Security: Future IT-Security Challenges for Tomorrow’s Leaders and Businesses”, with IGI Global elaborating on elevating issues in cyber security and cyber espionage, as well as the challenges that leaders and businesses face in confronting such issues. He also has written for various IT, Channel and Business publications and newspapers internationally. Publishing Trainings and Reports about Cyber Risks.
Cyber Risks in an Insecure World: How Automated Bots Threaten Everything from Elections to Global Business.
This talk focus on some of the Bot Types we encounter and how they are used to disrupt various parts of our lives as we buy, do research and interact on social media via the Internet and our modern Cyber Realm. What types of attacks Bots actually do, how they are used and how to stop them using Cyber Risk Intelligence.
Cristian Lia
With more than 15 years’ experience in banking in several roles, from IT to Operations, Cristian is leading now the Robotics Process Automation initiative in ING Bank Romania.
As RPA Lead, Cristian is responsible for robotics implementation in ING Bank Romania, creating awareness and bringing value to automation. He and his team are spotting automation opportunities within the organization and delivering robots to perform the repetitive and “no brainer” tasks faster and better.
Cristian has started the RPA Project in 2018 from scratch, the initiative being now in a scale-up phase.
Described as a DO-er, he has transformed an idea on a paper to a strategic project for organizational efficiency.
Being passionate about technology, innovation and internet of things, he was involved in innovative projects as mobile payments, instant issuing or cards contactless implementation.
Robotic Process Automation in Banking
Robotic Process Automation in Banking, a journey from an idea to a successful rollout – Use cases, demo and useful insights.
Takeaways:
- Robots are effective. They are working faster and better for high volumes of repetitive tasks
- It’s not about robots only. It’s about People & Robots. People together with robots.
Elder Moraes
BIO
Elder helps server side developers to work on great projects by guiding them on how to build and deliver secure, available and fast applications. With many years of Java Enterprise development experience, he is an active participant of the Jakarta EE discussions. He is also the author of “JavaEE 8 Cookbook“, where he provides deep knowledge about Java EE 8 API’s and how to use them to solve real enterprise problems. Host of the “JavaEE 8 – the Next Frontier” videocast, Elder is passionate about Java, cloud and systems architecture. As a Developer Advocate, he inspires crowds to adopt Enterprise Java by sharing experiences and best practices through online content and at international events like JavaOne, Code One, Oracle Code, TDC, QCon, Campus Party and Devnexus.
How to keep your services available by monitoring its metrics
It’s not a secret that microservices enhance many things in your project: including its complexity.
Imagine that beautiful picture: a lot of services stopping in domino, and you can’t figure out where it started, what happened, and who will be the next one to fail. Nightmare!
That’s why there are metrics and monitoring processes. They allow you to not be “reactive” (#jokealert). Instead, you can be prepared for anything.
Join us to understand how to use metrics to keep your services available and how it can be done by using MicroProfile.
Takeaways:
- Understand how the metrics monitoring is essential to keep the manageability of your distributed environment
- See real life usages of it both for the application side as for the monitoring tools side in the microservices architecture
- Learn it practically through a live demo using Eclipse MicroProfile
Silvian Cențiu
Silvian Centiu is a visionary in the use of Technology and Creative to increase the efficiency and velocity of go-to-market strategies.
He is a veteran of Oracle and Sony, and has had major contributions to many leading enterprises in Silicon Valley and The World. He is a graduate of Stanford University and University of San Francisco, and is active in teaching and research at universities on all continents.
Silvian’s current focus is researching the impact of rational, emotional, and associative values on decisions, opinions, and preferences. The development and application of this research is crucial to understanding and adapting to constantly evolving communication habits in marketing for enterprises, public diplomacy for nations, reputation for higher education institutions, etc..
Today, this research is becoming indispensable to organizations for achieving competitive business, democracy and progress, and advancement of knowledge.
Silicon Valley Marketing for 2020
This session will outline leading developments in creative and technology used by organizations to effectively communicate with their constituencies. As communication is currently in a process of industrialization, Silicon Valley organizations are on the forefront of both developing and applying the new tools and methodologies.
Attendees to this session will gain insight into what is in and what is out in go-to-market communication, why, and to what effect. Both conceptual and practical perspectives will be presented, including examples from large organizations in Silicon Valley. Attendees will broaden their horizons in this field and walk away with concrete ideas to apply in their operations and further explore and develop.
Gareth Morlais
Gareth Morlais (@digitalst) has been a digital storyteller since 2001 when he was part of the internationally recognised team which established the award-winning BBC Capture Wales digital storytelling project in Cardiff, Wales. Begun before YouTube existed, BBC Digital Storytelling helped citizens tell their own true stories, using their own media archives. Gareth is currently a director of the Breaking Barriers Community Arts digital storytelling project.
Heartfluttering Digital Storytelling
How can you tell stories which make the hairs stand up on your customers’ necks? From ‘stunning’ to ‘swooping’, Gareth shares persuasive lessons he learned from his time with the innovative BBC Digital Storytelling project. These are all tips you can take away and use to change the way your company or organisation communicates and interacts with your customers and clients.
Three takeaways to make your digital storytelling more powerful:
1. Add swoops of scale so your audience’s imagination zooms out from a teardrop at the corner of an eye to a sweeping view over a forest vista.
2. Add sharp unexpected emotional swoops. E.g. “He cries when he’s happy, and when he’s sad.”
3. Plant mystery bombs, and don’t explode them too soon in your story.
Andrew Garrihy
Recognized for taking on the challenges others shy away from. Garrihy has spent his career helping some of the world’s largest technology brands to transform their marketing efforts whilst delivering brand and sales growth.
Passionate about communication, creativity, technological innovation & commercially driven marketing, he believes these are the critical foundations to any successful marketing organization.
Andrew is currently the Global Chief Brand Officer, at Huawei Technologies Consumer business. Prior to joining Huawei, he gained over 15 years of marketing experience with international brands such as Qualcomm, Samsung and Vodafone.
Marketing For Good – Good For Business
Modern marketing must do more. Marketing must transform into a global force for good, and that is good for business.
Brands and their marketers must do more, in smarter, more innovative and more authentic ways to address Marketing’s Triple Threat.
Marketing’s Triple Threat of 2019
• Reaching the difficult to reach;
• The open rejection of marketing and advertising;
• Growing demand for brands to do more for society and to be more authentic and socially responsible.
In this keynote, Garrihy explores the triple threat and shares case studies that show how other have successfully made this transformation.
Critical to achieving this transformation is:
• Authenticity
• Creativity & Innovation
• Solving real-world challenges
• Being humble and working in collaboration
Manju Annie Oommen
A Sr. Manager -Global Product Management and Marketing professional. She comes with expertise in introducing and driving thought-leadership on the latest cutting edge technology solutions like Artificial Intelligence (AI) and Quantum Computing.
She is an artificial intelligence enthusiast who is motivated to drive and communicate the science and applications of AI which would radically change the way we work and live. She comes with over 12 years of experience in IT industry. Prior to Fujitsu, she was in Global Product Management and strategy roles with Hewlett Packard Enterprise driving the design and roadmap. Manju holds an MBA and Bachelor’s degree in Technology.
The race to Quantum Computers – Where are we today?
Quantum computing is becoming one of the buzz words of the decade and has gone from being mysterious to ‘game changing’. Prototype devices exploiting quantum phenomena exist, and the world’s leading organizations have already moved beyond investigation and experimentation to proofs of concept. In this session we will go through:
1) The WHAT?, WHY? and HOW? of quantum computing.
2) Progress made with quantum computing – from use cases to real world scenarios
3) Leveraging quantum speed for business disruption today with the concept of ‘quantum-inspired’ computing
Dan Bălăceanu
Passionate about Artificial Intelligence, Language Processing, and business as well, Dan has over 12 years of experience running large software development teams and building new enterprise products. Having designed and deployed enterprise solutions in multiple industries, and a keen eye for User Experience, Dan has taken the opportunity to infuse AI, Machine Learning (ML) and Natural Language Understanding (NLP/NLU) components into the only no-code, AI-powered, enterprise chatbot authoring platform in Romania – Druid.
Automating work. Enterprise AI-powered bots to the rescue
Technological advances in recent years have made it possible to rethink how we interact with enterprise legacy systems. We now have the tools to build and deploy more accurate and relevant conversations between man and machine, and this is giving rise to more and more chatbots and IVAs being used in the enterprise ecosystem. This has made an enormous impact in the way businesses work, as employees are now freed from monotonous and repetitive tasks and can focus on activities which have the biggest impact for businesses.
Takeaways:
- How chatbots help companies achieve more
- Integration between Druid chatbots and UiPath RPA Bots
- What to keep an eye out for when deploying AI bots
Marco De Sanctis
My name is Marco and I have an incredible passion for technology which I had the privilege to turn into a job. I’ve been working with .NET since the first beta, focusing on ASP.NET and, more generally, anything that is web-related. I’ve been an early adopter of Microsoft Azure – who remembers the portal in Silverlight? 🙂 – and, since its introduction, Cloud technologies have represented the core of my professional interest.
Today I work as a freelance Solutions Architect in the beautiful London, focusing on Cloud transformation. Getting involved in the .NET and Azure community is also a key aspect of my profession: I’m convinced that knowledge sharing is one of the best ways to improve our professional skills, and therefore I try to dedicate as much time as I can to activities such as writing articles or speaking at conferences and meetups. Thanks to that, I’ve been awarded as a Microsoft MVP for the last 10 years in a row.
Bring your ASP.NET Core solutions to Kubernetes in Azure
Containers are one of the major breakthroughs in IT of the past few years and promise to revolutionize the way software is developed and deployed. Thanks to the support in Visual Studio 2019, time has never been more favorable to adopt them in our technological stack.
This talk will showcase a possible approach to port an existing ASP.NET Core solution to Docker, demonstrating how seamlessly Visual Studio integrates them in the development experience, while still embracing the advantages of dependency management that containers make possible.
After executing the solution locally on the development machine, we’ll explore which options we have in order to deploy it on Azure Kubernetes Service. We’ll show a possible example for a CI/CD pipeline in Azure DevOps and demonstrate how we can integrate it with the PaaS offering in Azure, such as Cosmos DB and Redis Cache.
3 important takeaways:
- What is Docker and why, as a developer, I should care about it
- How to port an existing, non-trivial ASP.NET Core solution to Docker
- How to run it in Azure with Azure Kubernetes Service
Alina Stefan
Genuinely attracted to solving problems, she joined a local informatics club as a kid; her first interaction with a computer was an HC having actually all the instructions fitting on the keyboard. The last BASIC instruction she remembers using was RANDOMIZE USR 0 before moving on to PASCAL, C, C# and finally Java.
She holds Bachelor and Master degrees in Computers and Information Technology, codes for over a decade in Java and pivoted towards cloud-native solutions.
Her current role as a Software Engineer and Java Community Lead enables her to actively engage in client projects while also contributing to the community technical content, vision and direction, coordinating internal projects and regular technical meetups.
Application Transformation with Pivotal Cloud Foundry
Whether we’re talking about a planned strategic change or pressure from the customers and industry in terms of technologies, performance, speed of delivery or regulations – application transformation as a process, will happen. This talk is meant to lead you through this challenge by providing technical recipes, practices, tips, all by looking closely at Pivotal methodology and tools. We’ll address all these questions that might arise during the transformation:
- We worked so hard to have this system, how can you say it’s obsolete?
- Of course, we’re not gonna change it, it works!
- Can’t we just simply move it in the cloud?
- So this is not enough and we need to modernize it too?
- Well, this looks good: we’re releasing often, safer, with better performance.
Elena Gabar
Host
Elena is Cyber Security enthusiast with more than 10 years background in coordinating projects in cybersecurity, developing digital subscriptions products, digital media and data privacy.
Elena joined Marsh Cyber Business Development team as Cyber Risks and Insurance Consultant focused in providing advanced cyber protection tools to major companies in Romania within an approach based on comprehensive response cover for cyber risks, backed by industry-leading cyber insurers.
Andrei Mihai
Andrei is the Founder and Head of Design of UXProject, a company he has built based on his experience of over 12 years in the UX & Product Development field. During this time he has built top digital products for companies like Yahoo!, Raiffeisen Bank, National Geographic or international start-ups.
Passionate about new ways of working, Andrei is using design sprints to help companies turn ideas into realities and deliver experiences that customers will love, faster than ever before. He believes that technology is here to make our lives better and simpler. But for this to happen, we have to make an effort and understand how we should adapt technology to human needs and human behavior.
Design Sprints as Innovation Tool. How Design Sprint are answering to critical business questions?
Meetings are boring. Sprints are cool. What if I can tell you that you can completely change the way you work?
A Design Sprint at UXProject is a 4-day, step by step process for rapidly solving big challenges, creating new products, or improving existing ones. It compresses potentially months of work into a few days, and it helps you answer critical business questions through:
1. Design
2. Prototyping
3. Testing your ideas with customers.
Design Sprints can be used for:
– Software Products
– App Design
– Web Projects
– Business Model Validation
– Change Management Projects
– Startup Ideas
– Digital Transformation Projects.
In this keynote, Andrei introduces you to Design Sprints as a new way of working and shares case studies that show how others have successfully developed new products and solved essential business challenges.
Takeaways:
- Design Sprints as an innovative tool – Forward-Looking companies are under pressure to innovate, but most of them find it hard to transform themselves in difficult circumstances. Those that use proven innovative tools and business tactics improve their chances of success.
- Design Sprints as a very cost-efficient way of working – you can develop new products and test the ideas that you are too afraid to launch, in only 4 days.
- Design Sprints as a productivity tool – why business want and need Design Sprints? It is all about efficiency – it saves a lot of time and a lot of money.
Bogdan Pupeza
I started my professional IT career in 2007 and, in 2008, I joined the Softvision family as a Software Programmer Trainee on iOS. I also activated as a volunteer in multiple NGOs for more than 10 years where I worked with young people and helped them grow as self-fulfilled individuals.
In the software development field, I worked on iOS, covering software engineering positions as well as team lead / technical coordinator roles in multiple projects. I also had an active contribution in developing the iOS technical community through my roles as trainer, coach, mentor and Softvision University – iOS Dean.
Starting 2017 when Guilds & Communities were introduced in Softvision, I moved to a Community Manager role. I started with managing the iOS, Android and DevOps Communities and at the time being I am focused on the Enterprise Coffee Community.
In everything I did and do, I tried to combine my two passions: technology and working with people. I have always had the desire to continuously grow myself and the teams I worked with, and treat any challenge as a new opportunity.
Victor Horescu
Host
I will use my 13 years of experience as a software tester and my 9 years of expertise as senior trainer in order to support my customers in their effort to be more innovative while approaching the quality process and testing because I strongly believe that brain can be used for creation and machines for execution
Jarno Limnéll
Jarno Limnéll is the Professor of Cyber Security at the Finnish Aalto University, and an Adjunct Professor at three other universities. Jarno Limnéll is the Chief Executive Officer at Tosibox Oy. By education he is a Doctor of Military Science, Master of Political Science and Officer. He has been working with security issues for more than 20 years.
Hybrid threats are a reality in the Digital Era – What to do?
The speed of change, the blurring of dichotomies and complexity belong to the “new normal” of security. The accelerating development of technology will significantly affect security and how to prepare for threats related to it. A comprehensive understanding and control of security is more and more amplified, with the digital and physical worlds understood as a whole. In the era of technology, even the responsibility of individuals and ethical questions are emphasized. In the discussions about the security of the future, trust lies at the center of it all. Who and what can we trust? Building trust provides leadership, as things develop in two ways – either through a crisis or through leadership. If there is no leadership, all that is left is crisis. We must prioritize leadership in cybersecurity.
Takeaways:
- What kind of leadership is needed in the new security era?
- How we are able to create trust in cybersecurity?
- Why cybersecurity has to be prioritized in digital societies and businesses?
Dario Mancini
Dario Mancini is Country Manager for Waze, the Google-owned free social navigation app with over 120 million monthly users worldwide. He joined Waze in October 2017 having previously shown his expertise in Google being Head of Industry from 2012 to 2017 of Tech&Telco IT area.
Dario Mancini began his career holding various positions in Lexmar and British Telecom before joining Google in 2007 signing online partnership in various countries such as Ireland, Poland, Brazil and Argentina. He was born in 1976 and earned a degree in Literature.
The Future of Consumer Mobility in Retail
As a human movement company located at the heart of mobility, Waze has observed key trends affecting the way people move and consume, both in the online & offline world.
These trends bring new challenges for retailers, as well as new opportunities which have risen from our greater access to data.
How can brands better connect with an always moving population, while staying both relevant and top of mind? The answer today is mobility marketing.
Vasile Bujac
Full-stack software engineer with 10 years experience on .NET, C#, web programming, SQL Server and other related technologies. Familiar with Windows Azure cloud development and distributed application architectures, Vasile is now working at UiPath as a Principal Software Engineer.
Lessons in porting a legacy app to ASP.NET Core
Port to .net core” they say. “It will be easy”, they say. When cool tech meets reality is when you get in trouble. In this session, we will share our learnings from porting a legacy medium-sized WebApi application to ASP.NET Core. We will talk about some of the techniques, major issues, common pitfalls and ways to avoid them on your journey to a modern app.
Key takeaways:
- Dependencies will eat you alive
- Best coding practices are a huge help
- Work in small incremental steps
- The mechanics of porting
- How ASP.NET/OWIN middleware maps to their ASP.NET Core counterparts
Cosmin Vlad
Senior Software Engineer with 12 years experience on VB.NET, C#, ASP.NET, SQL Server and other related technologies. He has a unique talent for understanding the details of how software runs and how memory is used in the application. This skill led him to achieve success when attempting to fix many bugs, performance problems or memory leaks when the case. Cosmin is now part of the UiPath Team as Senior Software Engineer since October 2018.
Lessons in porting a legacy app to ASP.NET Core
Port to .net core” they say. “It will be easy”, they say. When cool tech meets reality is when you get in trouble. In this session, we will share our learnings from porting a legacy medium-sized WebApi application to ASP.NET Core. We will talk about some of the techniques, major issues, common pitfalls and ways to avoid them on your journey to a modern app.
Key takeaways:
- Dependencies will eat you alive
- Best coding practices are a huge help
- Work in small incremental steps
- The mechanics of porting
- How ASP.NET/OWIN middleware maps to their ASP.NET Core counterparts
MinhTri Tonnu
MinhTri Tonnu is the VP Engineering Operations at UiPath, the leading provider of Robotic Process Automation technology. MinhTri has experience delivering and building large scale enterprise applications at Microsoft prior to joining UiPath.
A robot for every person on the planet that will transform the digital workforce
This session will cover:
- Low code integrated solutions with technologies such as Microsoft and Google.
- Enabling Partner community to integrate with Robotics Process Automation platform with templates for connectors and custom activities
Joeri Van den Bergh
Joeri Van den Bergh is co-founder, managing partner and NextGen expert at InSites Consulting, a global ‘new generation’ research agency with offices in New York, London, Rotterdam, Sydney, Ghent, Timisoara, Düsseldorf, Johannesburg, Paris, Manchester and Singapore. He has extensive experience of all aspects of branding, marketing and advertising to kids, teens and young adults. His clients include global customers such as eBay, Coca-Cola, Spotify, Danone, Red Bull, IKEA, Heineken, Converse, Nestlé, AXA and Unilever for whom he has provided research and advice on how to target the youth market.
He is an awarded global thought leader and marketing author on the impact of Millennials and Generation Z on marketing and business. His best-selling marketing book How Cool Brands Stay Hot: Branding to Generation Y and Z has been awarded several times (a.o. The American Marketing Association Berry-AMA Book Prize).
Visit www.howcoolbrandsstayhot.com for more information.
Ignore or Ignite: what Marketers can Learn from Influencers
Joeri van den Bergh will guide you through the 5 ways to ignite influence among the savvy Next Generation. Marketers hoping to capture the attention of the up and coming ‘new consumer’ must advise, personalise, evangelise, humanise, and fetishise if they are to succeed.
Octavian Palade
Host
Octavian is a tech journalist and the Events & Contents Strategist of start-up.ro, Romania’s finest startups & entrepreneurship publication. Previously, he was the editor-in-chief of the top tech news website in the country and he has written stories about technology and startups for two of the leading newspapers in Romania, Adevărul & România Liberă. He is an avid social media user, with over 10.000 followers, a passionate video creator and SEO Consultant.
Claudia Chirilescu
In love with communication, interested in social trends, focused on strategy, experienced in data analysis, looking for new challenges.
Claudia is an entrepreneur for 16 years, leading spoon team from media to digital expertise.
The new consumer
Our industry reached the bottom line with all call to action messages to encourage people to consume. What is the next faze? What is the new consumer looking for?
Takeaways:
- Consumer trends towards impulse and discount purchase
- Consumers life values
- Reconsidering our meaning as an industry
Alexandru Mihai
Because I love working with people and because I consider that technology is a step towards evolution, I decided to make my career as an IT consultant. 12 years have passed since then and still, my work is a pleasure.
Catalin Macovei
Catalin Macovei is the CEO of MoLoSo, the biggest performance agency in Romania. Helped by his team at MoLoSo, they provide scalable and profitable marketing campaigns for businesses that want to sell their product local or international using Google & Facebook.
How to sell more using less marketing budget
Advertising the right product, to the right consumer can be a tough job when running a “typical” Google / Facebook campaign. Using data, and prediction models you can anticipate what type of product your consumer is looking to buy. We offer a solution that segments and advertises only on specific products that generate more profit and sales using less marketing budget.
Takeaways:
- Segment your products into different categories
- Segment your products based on gross margin
- Segment your new customers vs old customers
Johan Gabriels
Johan joined the international multi-awarded fintech company Ebury as Country Manager for Romania and Bulgaria early 2018. With years of experience gained while working in management positions for widely known companies such as Eli Lilly, Mars, PepsiCo, Capital One, MasterCard, Johan came to Romania in 2009 and worked as CEO for banks and financial institutions such as RBS and moneycorp. He is dedicated to the Romanian market and business environment and wants to introduce Ebury’s innovative services in the field of external payments and FX exchange through top client services tailored to the specific needs of each client.
Innovative and focused on the future, Johan is a dynamic and inspirational team leader, who energizes and stimulates the others through his contagious optimism.
FINTECH VS BANKING
Banks are struggling to compete with Fintech’s: Speed – Technology – Reduced cost – Innovation – Tailor-made Solutions.
Not a punch line: the Eburian advantage.
- Ebury, a unicorn and one of the fastest-growing European Fintech companies
- Ebury Romania is now, less than 18 months since launch, the largest non-bank in Romania that focuses on SMEs and large local companies that trade internationally.
- Ebury a Fintech with Customer Service as its main differentiator
- Sometimes banks are competitions, sometimes they are partners
Marian Simpetru
With over 20 years of experience in various software development positions, from programmer to architect, Marian Simpetru is currently Managing Partner at eSolutions, where he is also involved in developing custom software solutions and architectures.
In the last four years he has been actively working on conceiving big-data platform architectures and managing custom projects which he oversees from kick-off to delivery.
· Extensive experience in the IT industry
· Founded eSolutions in 2001
· More than 15 years of IT management experience
· Occasional speaker at local and international tech events on Open Source technologies, Java and Big Data
Big Data and IoT: from Business Need to Production
During our 18 years of experience as a software development company, we faced different business requests, with increasing complexity over the last years. Nowadays, companies are producing larger and more diverse volumes of data, facing various challenges in handling them, such as:
- Data ingestion
- Storage
- Higher throughput
- Complex processing requirements
- Real-time analytics
Over the years, we’ve implemented different solutions to answer these business needs. However, as the demands increased in complexity, they became more difficult to solve. And then we’ve found the answer in using big data technologies. Marian will walk us through a big data platform architecture, presenting the tools we used to address these challenges, including real examples from recent projects and a more complex use case of building an IoT platform, supporting multiple devices for thousands of users all over the world, producing millions of metrics.
Takeaways:
- Find out how to build an IoT platform based on a microservices architecture on top of GCP.
- Find out what tools you can use to manage large volumes of data, on-premise.
Mihai Dăncilă
The founder and CEO of the company is Mihai Alexandru Dăncilă, with more than 10 years experience in sales management and sales manager coaching, and over 10 years of experience in the telecommunications industry at Orange Romania, where he started with an entry-level job and later had several projects local and national level coordinated.
Mihai excelled in the national project based on the results achieved by coaching the sales teams, where he was responsible for implementing a new service of the company in over 90 sales teams with more than 600 employees.
In 2015, he built the Furnicuele brand (the ants), a cleaning company. After selling this brand to an investment fund just 8 months after its launch, he focused his attention on the development of the Consilo HR brand, under which he created and supported various coaching and sales training projects.
Since 2016, Mihai has returned to the telecommunications industry through the Consilo WEB project, working with one of the world’s largest telecommunications service providers. Since then, Consilo Web has been outsourcing telesales – customer retention .
Behind Mihai, there is currently a team of over 50 specialists with sales experience – including members of administrative, IT team, HR and quality teams – some of whom have been internally “educated” through workplace education and training programs.
Automate Quality Asurance
Stop having QA employees check call by call – instead teach a machine to listen to all calls, without the cost and the time-consuming process of call listening.
Automatically score all service interactions without any human involvement
Takeaways:
- Quality Asurance
- AI
- Speech analytics
- Prescriptive insights
Olga Abramescu
Experienced player in the copyright industry, licensing imagery, video and audio – with a working history of over 20 years in the regional Eastern European commercial photography industry.
Started in the early times in of the analogue archives at Getty Images Romania and since 2018 became a fascinated witness of how technology shapes and empowers visual content, managing the Shutterstock platforms for the Romanian and Bulgarian markets.
Customer perception of stock: clichee or creative solution?
The world of content creation has changed. Marketers struggle to keep up with the changing consumer patterns, as well as the demands of their budget and resources.
- Mobile and Video Explosion
- Fleeting attention
- Fragmented Channels
- Limited Time
- Creative Ideation
- Localization
- In-House Production
- Resources Constraints
If 5 of the above are recognized professional challenges occurring in your everyday activities, our conversation will offer context and solutions, alongside an interesting perspective on how technology has changed the stock photo industry and yet, at its core, how the industry and customers needs have remained exactly the same for the last century!
Adrian Enache
One of the top 50 CEOs of the Year in 2018 and one of the top 100 Young Managers by Business Magazine – enjoys building teams and businesses that accelerate their results by creating their omnichannel ecosystems and promoting an accelerated digital transformation.
By the age of 30, he managed to build 2 successful start-ups (the most recent being Omniperform), that are recognized as some of the most accelerated businesses in the media & advertising industry; and featured in publications such as Forbes, Wall-Street, Business Cover or Business Review.
Now he is leading Angels Den Funding by connecting and understanding the world better, from both sides: building and creating start-ups one-side, and helping high potential companies receive funding on the other.
By having renowned industry leaders attend his presentations and keynote speeches at worldwide conferences, he has proven that leading through education is the best way to properly build a team and prepare for the future.
Are we annoying or influencing our online consumers?
An open discussion about the differences between making yourself visible for consumers or getting them to enjoy the advertising that he/she will see.
Learn that the right message has at least the same importance as the right time or the right place
Mircea Prelipceanu
Mircea Prelipceanu is Head of International Sales at CAS Software AG – the leading German supplier of CRM software for small and medium-sized enterprises. More than 400,000 people in over 25,000 companies enjoy the benefits of CAS CRM: a powerful standard solution, flexible to meet the customer’s needs, great ergonomics, proven and awarded in practice and excellent value for money.
Born and raised in Romania with extensive working experience in different countries throughout Europe, Mircea Prelipceanu has been working for CAS Software AG for more than 10 years. During this time he established a worldwide partner channel network which delivers an excellent service for the customer. Furthermore he advises companies on the usage of CRM solutions and holds regular lectures on Sales, Customer Relationship Management and CRM implementation best practice.
CRM agenda 2020 – future starts today
Digitalization is turning our world upside – face the challenges and take advantages for your business:
It’s weird, but in a digital world it becomes more and more important to emotionally reach and inspire customers to turn them into real fans of your company, assuring your successful future. CRM supports you in creating long-term customer relationships which guarantees your company maximum success.
Mircea Prelipceanu – Head of International Sales at CAS CRM, a Smart Company of CAS Software AG – will present how a CAS CRM will help you to reduce the complexity of a hectic daily business, overloaded with information by our digitalized world and how this will simplify your digital communication to get customers excited and grow your business in a sustainable and profitable way.
Three takeaways to start the digital transformation of your customer relationship Management:
1. Digitalization is changing our world – advantages and challenges especially for midsized businesses
2. Customer centricity is crucial for sustainable success
3. Unique customer experiences – practical examples to inspire your digital transformation
Darko Meszaros
Darko Meszaros is a Specialist Solutions Architect @ AWS. As a Specialist SA within AWS, he helps shape the strategy and enable the broad use of AWS Management Tools and The AWS Marketplace, by directly working with customers. Darko owns the technical engagement and defining implementation architectures, developing deep expertise in the AWS Management Tools and DevOps technologies.
Darko worked his way up from AWS Premium Support, and 11+ years of experience in various spheres of IT – from Government Offices to large Telcos – always trying to automate things. He comes from Subotica, Serbia.
All you need to know before going to the Cloud in 2019
When you start a new business almost everything seems to be more important than infrastructure and platform. “We will just buy a bunch of servers and our IT guys will take care of everything else” is something we often hear from many startups or even corporations. And then they are surprised when some huge f*ck up happens to them. The application crashes during traffic peaks, customers are angry and the revenue goes down.
In this talk, we will show you how to face all sorts of infrastructure and platform challenges with cloud solutions from AWS. You will learn how not to lose your mind, money and customers.
Darko Meszaros – a Specialist Solutions Architect at AWS will tell you how companies update their architecture and stack in the Cloud. Why are they doing that and how does that help them to win in the market.
After that Jaroslav Machaň and Štěpán Vrány from Revolgy will show you how you can leverage all the opportunities that Cloud services on AWS have to offer to save your money and time of your development team.
Expect best practices, real-life use cases, customer success stories (of fin-tech industry) explanation of the most common pitfalls and more. All demonstrated in hands-on demos!
Jaroslav Machaň
Being obsessed with customer experience Jaroslav accepted a new challenge to establish a real customer-centric approach at Revolgy. His past experience includes working closely with local technology communities across different countries and cultures and tightening the relationship of companies he worked for, with these communities. He has been their ambassador and preached about their technologies at conferences, meetups, and seminars. He also worked as a leader of small teams of developers, technical writer, evangelist, and a product owner.
All you need to know before going to the Cloud in 2019
When you start a new business almost everything seems to be more important than infrastructure and platform. “We will just buy a bunch of servers and our IT guys will take care of everything else” is something we often hear from many startups or even corporations. And then they are surprised when some huge f*ck up happens to them. The application crashes during traffic peaks, customers are angry and the revenue goes down.
In this talk, we will show you how to face all sorts of infrastructure and platform challenges with cloud solutions from AWS. You will learn how not to lose your mind, money and customers.
Darko Meszaros – a Specialist Solutions Architect at AWS will tell you how companies update their architecture and stack in the Cloud. Why are they doing that and how does that help them to win in the market.
After that Jaroslav Machaň and Štěpán Vrány from Revolgy will show you how you can leverage all the opportunities that Cloud services on AWS have to offer to save your money and time of your development team.
Expect best practises, real-life use cases, customer success stories (of fin-tech industry) explanation of the most common pitfalls and more. All demonstrated in hands-on demos!
Štěpán Vraný
Stepan has started working on with implementation & integration of computing and virtualization platforms right after finishing high school. He gained proficiency in it shortly and soon became a respected consultant. He then got to work on cloud projects – initially as an Ops specialist. Nowadays he’s focused more on architecture building and implementation of cloud solutions. Stepan is passionate about automation and a big enthusiast of DevOps culture who loves to cooperate closely with developers.
All you need to know before going to the Cloud in 2019
When you start a new business almost everything seems to be more important than infrastructure and platform. “We will just buy a bunch of servers and our IT guys will take care of everything else” is something we often hear from many startups or even corporations. And then they are surprised when some huge f*ck up happens to them. The application crashes during traffic peaks, customers are angry and the revenue goes down.
In this talk, we will show you how to face all sorts of infrastructure and platform challenges with cloud solutions from AWS. You will learn how not to lose your mind, money and customers.
Darko Meszaros – a Specialist Solutions Architect at AWS will tell you how companies update their architecture and stack in the Cloud. Why are they doing that and how does that help them to win in the market.
After that Jaroslav Machaň and Štěpán Vrány from Revolgy will show you how you can leverage all the opportunities that Cloud services on AWS have to offer to save your money and time of your development team.
Expect best practices, real-life use cases, customer success stories (of fin-tech industry) explanation of the most common pitfalls and more. All demonstrated in hands-on demos!
Mihnea Mihailescu
Mihnea is an e-Government enthusiast having spent recent years in top management positions for Romanian IT businesses. He is now Deputy CEO for Trencadis Corp, an organic growing Romanian integrator managing complex IT systems, accessed by more than 100.000 citizens daily. Mihnea joined Trencadis in May 2017 having previously shown his expertise in implementing many critical systems as Project and Program Manager from 2003 to 2017 in e-Government, Retail, Automotive and Telco IT sectors.
Mihnea Mihailescu began his project management career holding local and regional positions in Softwin and IBM, implementing projects in various countries, such as Serbia, Bulgaria, The Netherlands and UK. He earned a degree in Economics and likes to ski and travel in the rural and historic sites of Romania.
Mission critical: e-Government services
We’ve come a long way from barely understanding the need for information systems to gathering huge amounts of data and teaching systems to work for us. How did we get here? How do we handle our current challenges and opportunities?
Our biggest struggle is upgrading Governmental services. The digitalization of public administration is a much-needed process that benefits us all, as a society and as individual citizens. We believe we have a responsibility to contribute to this endeavor and to give back our knowledge to our economy.
We will share some insights from our experience with the implementation of several critical nationwide systems, like the Ro-Alert system, and what is actually needed to build the capability to alert the population in emergency situations, or to automate the issue of a landbook excerpt.
Takeaways:
- The long way from Data to Big Data.
- The process of digitalization of public administration – challenges and opportunities.
- Takeaways from critical nationwide systems implementation.
KEY INDUSTRY PLAYERS
Main Partner
Stage partners
Security
IT Ops
Digital & e-Commerce
Java
.NET
martech
Networking Partners
Sponsors
Internet Partner
Car Partner
Digital Partner
Coffee Partner
Food Partner
Experience Partner
Main Media Partners
